www.middleeastfiresafe.com

14 - 16 September 2015 | Sheraton Grand Hotel, Dubai - U.A.E.SUPPORTED BY:

P O S T S H O W R E P O R T

ORGANISED BY:

The 6th Annual Middle East FireSafe Forum was held at the Sheraton Grand Hotel, Dubai between the 14 - 16 September 2015. The forum was Officially Supported By Directorate General of Civil Defence - Dubai and saw the inaugural keynote address delivered by Major General Expert Rashid Thani AlMatroushi FIFireE General Director of Directorate Civil Defence Dubai.

The conference also saw leading trade bodies National Fire Protection Association (NFPA), Society of Fire Protection Engineers (SFPE), The institution of Fire Engineers(UK) - Singapore Branch, The International Water Mist Association, and FireStop Contractors International Association (FCIA) as Fire Advocacy Partners to the event.

The three day forum featured 23 key sessions that included 6 casestudies, 3 panel discussions, 2 industry workshops and a Leaders Inspiration session with key fire leaders discussing fire cases of their choice that compelled change in fire safety rules and regulations. The expert speakers and panelists represented various government, oil & gas, construction, transport, standardization and trade bodies.

Leading service providers in the domain of fire safety like TornaTech, Koffel Associates, Thomas Bell-Wright International Consultants (TBWIC), Central Ventilation Systems (CVS), Knauf, Promat, Volkan, YOKOI MFG, KATMERCILER, The University of Central Lancashire (UCLan), Tenable and BM Trada were key supporters of the event.

This post show report will summarise the 2015 event based on feedback from the attendees at the forum. If you were involved with the previous editions of the Middle East FireSafe Forum as a delegate, speaker or a sponsor and have contributed towards the conference, we would like to thank you for your constant support in making the event such a great success.

EVENT SUMMARYTOP HIGHLIGHTS

SUPPORTED BY:

INAUGURAL KEY NOTE ADDRESS by

Major General Expert Rashid Thani, AlMatroushi FIFireE General Director of Dubai Civil Defence

ADVISORY PANEL

DISTINGUISHED SPEAKER PANEL

Drew Azzara, Executive Director, Middle East & Africa, National Fire Protection Association

David Charters, Chairman, British Standards Institute for Building Construction B7974

Nabeel H. Ali, Chief Fire & Safety Compliance Officer, ENOC LLC

Sumir Pattoo, P. Eng., CFPS, Sr. Fire Protection Engineer, Saudi Aramco

Haydn Beynon, Chief Fire Officer, Dubai Airports

Michael James Kelly, Director of Fire Safety & Incident Response, Emaar Malls Group

1st Lieutenant Taher Al Taher, Preventive Safety Department, Dubai Civil Defence

Terry Johnson FIFireE, Senior Fire Service Advisor, Dubai Civil Defence

Assistant Commissioner Tim Cutbill, Head of Operational Resilience Department, London Fire Brigade

Azmi Adam, President, IFE Singapore, Senior Assistant Director, Central Enforcement Department, Singapore Civil Defence Force

Chris Jelenewicz, P.E. Technical Editor, SFPE magazine, SFPE

Drew Azzara, Executive Director - Middle East & North Africa, National Fire Protection Association

Capt. Michael (Mick) Horgan, Dubai Regional Marine Superintendent, Chevron Shipping Company

Capt. Anupam Karnik, Master Mariner, Emarat Maritime LLC Dubai

SD Crishanth Alexander – B.E. MBA, CFPS, GIFireE Senior Fire & Safety Specialist, Ethiad Engineering

Ali Chegini, Certification & Regulation Manager, Roads & Transport Authority (RTA)

Rakhmat Soebekti, MD, MSc., Occupational Health Physician, Qatar Petroleum.

Nabeel Ali, Chief Fire and Compliance Officer, ENOC

Prof David A Charters BSc, PhD, CEng, FIFireE, MIMechE, MSFPE, Chairman of British Standards Committee for BS7974, Fire Safety Engineering in Buildings, U.A.E

Abhishek Chhabra, Business Development, Thomas Bell- Wright International Consultants

Dr Susan Lamont CEng MSFPE, Associate Director, Arup Gulf Ltd

Ahmed H. Zahran, Manager-Fire Protection Department, Rabigh Refining & Petrochemical Company (Petro Rabigh Co.)

Sumir Pattoo, P. Eng., CFPS, Sr. Fire Protection Engineer, Saudi Aramco, The Kingdom of Saudi Arabia

Haydn Beynon, Chief Fire Officer, Dubai Airports

Bill Koffel, President, Koffel Associates

Paul Bryant, Author & Fire strategist

Liaqat Amin Satti, Director Crisis Management & Business Continuity, Rasgas Company

Peter Stephenson, Associate Director, Buro Happold

• Abu Dhabi Company for Onshore Petroleum Operations Ltd. (ADCO)

• Abu Qir Fertilizers

• ADNH Compass ME

• Al Jaber Leasing Services

• American Hospital Dubai

• Arkan Building Materials - Al-Ain Cement Factory

• Al-Ain Cement Factory

• ARUP

• Aspire Logistics

• Bin Ham EM

• BM Trada

• British Standards Commitee

• Buro Happold

• Chevron Shipping Co LLC

• CVS

• Dar Al Handasah Consultants (Shair & Partners) s.a.l

• DP - Dubai Properties

• Drake & Scull

• DSI

• Dubai Airports

• Dubai Cable Company (DUCAB)

• Dubai Health Authority

• Dubai Municipality

• Dubai Supreme Council of Energy (DSCE)

• Dubai World Central

• Eithad Airways Engineering

• Egyptian Steel

• EMARAT Maritime

• Emirates Building Systems Co.

• Emirates Flight Catering

• Emrill Services

• ENOC

• ENPI Group

• ESNAAD

• Etihad Airways Engineering

• Eurobound

• Fairmont (The Palm Dubai)

• Fertil

• Fire Strategies- Strategic Thinking

• Ford Trucks

• General Directorate of Dubai Civil Defense

• Gourmet Gulf

• Hamad International Airport

• Intertek

• Jumeirah Beach Hotel

• Katmerciler AS

• King Saud bin Abdulaziz University for Health

• Knauf LLC

• Koffel Associates

• L. P. Engineering Inc.

• London Fire Brigade

• Majid Al Futtaim Properties

• Ministry of Interior (Civil Defence)

• NFPA

• Petrorabigh

• Priest Associates

• Promat

• Qatar Foundation

• Qatar Petroleum

• RAK Hospital

• RasGas Company Limited

• Roads and Transport Authority (RTA)

• Saudi Aramco

• Saudi Pump Factory Company

• Singapore Civil Defence Force

• Society for Fire Protection Engineers

• TECOM Group / Dubai Holding

• Tecom Investments

• Tenable

• Thomas Bell-Wright International Consultants

• Titan Cement

• Tornatech FZE

• UCLAN

• Verger Del Porte

• Volkan

• Wings Power Solutions

• YOKOI MFG., LTD.

KEY PARTICIPANTS

London Fire Brigade Case Study: Managing Risk In A Dynamic Capital City : AC Tim Cutbill

IFE SINGAPORE EXPERIENCE: Mr. Azmi Adam, President IFE

London Underground Fire : Paul Byrant, Head of London Underground at the time

London 7/7 Attack: AC Tim Cutbill

Qatar Petroleum Practice: VO2 Max for Firefighters Dr. Rakhmat Soebakti, Lead Medical Officer, Qatar Petroleum

Swiss Air Fire Incident: Mr. Alexander, Ethiad Engineering

15% of the attendees think the event is important to business

38% of the attendess thogut that it is a key event in the region

62% of the attendess felt that the event is important to professional development

46% of the attendess thought the event brought valuable knowledge and insight

What was the delegates opinion on attending the event again? 69% of the delegates were very likely to attend the event next year whilst 25% were still undecided

Canada 1% Japan 1% Lebanon 1% Singapore 1% USA 2% Egypt 3% Qatar 3% Turkey 3% UK 4% Saudi Arabia 5% UAE 75%

Managers 32% Fire / HSE Managers &

Specialists 23% Top Exec 9% Senior Managers 14% Others 3% Head Of Department 11% BDM 8%

90% of the attendees would recommend this event to a colleague

KEY OUTCOMES OF THE EVENT

NFPA 1600- Integrated Crisis Management & Business Continuity System

2015 NFPA 92: Smoke Control Barriers

Facilities management: ARUP, Buro happold & Dubai Airports

Marine Fire Safety: EMARAT Maritime & Chevron Shipping

SFPE’s Technical Discussion: Chris Jelenewicz, P.E., FSFPE Technical Editor- SFPEs Fire Protection Engineering magazine

FOCUSSED DISCUSSIONS:DELEGATE BREAKDOWN

WHAT DID THE DELEGATES FEEL ABOUT THE EVENT?

Geog

raphical Breakdown – By Country

By Job Title

TESTIMONIALS OVER THE YEARS

2011

2012

2013

2014

2015

WHAT HAVE THE ATTENDEES SAID OVER THE YEARS

“The quality of the event was great and subjects were very useful. Hope to attend more such events in future.” – Mehdi Gangi, Global Petrotech

“The event was very interesting. This is the first time I have attended such an event and it has definitely exceeded my expectations” – Marcolino Samba Trosso, QHSE Manager, SONAMET

“Fire Safe is a very important topic to be brought to the Middle East. Fleming gulf did an impressive job with organizing this event here and I can see it is improving with every passing year” – Heba Al Dhahri, DUCAB, Senior Marketing Officer

“Good industry gathering, excellent networking and knowledge based event” – Hermito Fernandes, Schott ME FZE, Territory Sales Manager

“The event was really useful and informative. Presentations were excellent” – Deena Ibrahim, Cummins Middle East

“The presence of civil defence officials and experts of international committees added good value to this event” – Dawood M. Arikat, Middle East Specialised Cables (MESC)

“It has impacted me with adequate knowledge on how to prevent fire and the new technologies used in fire fighting” – Al Jaber

“You and your team did a great job. I thought there was an excellent mix of subjects and speakers” ADCO

“Would like to come again next year” Dubai Municipality

“Fire Safety well covered” Dar Al Handasah Consultants (Shair & Partners)

“Very Informative & Excellent Speakers” Dubai World Central

OUR PARTNERS OVER THE YEARS

S E C U R I T Y S Y S T E M S N E W S - G U L F E D I T I O N

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PRESS & MEDIA RELATIONS Fleming Gulf Conferences has a team of dedicated press and media professionals to manage the event‘s press activities ensuring its regular local and international coverage.

PRINT The Middle East FireSafe Forum marketing strategy consisted of a print advertising and editorial campaigns which extended itself across the leading international and regional trade magazines. Adverts appeared as part of the advertising campaign, covering a range of the most renowned titles.

WEBSITE The Middle East FireSafe Forum website attracted more than 7000 unique visitors from April 2015 to October 2015

EMAIL MARKETING Our targeted and extensive email campaign was our most comprehensive campaign communicating with over 22,000 policy makers. We carefully analysed the results and trends to build and grow the event into 2015.

ONLINE PROMOTION Through our partners and affiliates, the event has reached an additional over 50,000 online viewers through external email campaigns by partners, newsletters, adverts and editorial features in online magazines, web banners and event listings.

SOCIAL MEDIA The event has presence in both LinkedIn and Twitter, and this has attracted a good number of members and followers that participate in engaging discussions. The event participants, from speakers, delegates through to exhibitors and sponsors have actively contributed to these group discussions.

SEARCH ENGINE OPTIMISATION The event is profiled on all the major search engines.

TELEMARKETING A dedicated team of sales professionals regularly contacts key potential delegates to update them on the latest event developments and to secure their participation

MARKETING AND PROMOTION

The 7th Annual Middle East FIRESAFE is the perfect platform to meet senior level decision makers from across the region under one roof. To ensure your company is seen as a leader in Fire Safety, Emergency Response, Risk and other safety services and your projects get maximum exposure in front of the right people, we have expanded the sponsorship opportunities available:

Manohar Bharwani | Marketing Manager manohar.bharwani@fleminggulf.com | T: +971 4609 1570

Our packages include:• 30 Minutes Speaking Opportunity (Technical)• Exhibiting• Panelist• Gala Dinner• Lunch Sponsor

• Networking Coffee• Sponsor• Cocktail Sponsor• Conference Bags• Lanyards

As a sponsor you will benefit from:• Unrivalled opportunities to be introduced to decision makers from the leading players in the

region• Sourcing new introductions and having valuable face time to discuss new business

opportunities and current on-going deals• Building brand recognition and positioning your organisation as the partner of choice• Building brand recognition and positioning your organisation as the partner of choice

What‘s Next in

For more information please contact:

2 0 1 6 ?You can participate at the Middle East FireSafe Forum by:

Submitting paper proposal: You can submit a paper proposal on any of the events topics, which will be available on the events website shortly.

Participating as a delegate: You can always contribute by sharing your knowledge with your peers and colleagues.

Sponsoring the event: The Middle East FireSafe Forum offers a selection of tailor-made sponsorship opportunities that is suitable for a range of budgets.

Exhibiting at the event: The event offers an opportunity for exhibiting and showcasing your latest technologies, services, and products.