Quick Guide to Design Your Real Estate Brand Identity with a Logo
POST-IT BRAND GUIDELINES QUICK REFERENCE GUIDE · PDF filepost-it® brand guidelines quick...
5
Post-it ® Global Brand Guidelines 3M Confidential. This is an official document of the 3M Stationery and Office Supplies Division - Issue Date: September 2015 NOTES NOTES POST-IT ® BRAND GUIDELINES QUICK REFERENCE GUIDE Logo Color System Minimum clearance equal to the width of the “i” should be maintained between the brand mark and any other design elements. The word “brand” may not be removed from the brand mark. Two options are available for linking to a generic descriptor. Every communication about the Post-it ® Brand must include the 3M logo. The 3M logo is 1⁄2 height of “P” in the Post-it ® Brand mark Typography Brand Voice Post-it ® Brand trade dress is defined by these colors: Avoid using Post-it ® Brand Yellow as a background color behind the logo– it tends to overpower it. Use Post-it ® Brand Hero Yellow to represent the Canary Yellow note color. Two options for minimum size brand marks: Whenever possible, the four- color option should be used. Post-it ® Brand Compliment Yellow Pantone 109 C 108 U CMYK C:0 M:15 Y:100 K:0 RGB R:225 G:209 B:0 HEX #ffd400 Post-it ® Brand Process Yellow Pantone Process Yellow CMYK C:0 M:0 Y:100 K:0 RGB R:225 G:241 B:0 HEX #fff100 Post-it ® Brand Hero Yellow Pantone 120 C 127 U CMYK C:0 M:5 Y:50 K:0 RGB R:255 G:218 B:100 HEX #ffeb95 Process Black Pantone Process Black CMYK C:0 M:0 Y:0 K:100 RGB R:0 G:0 B:0 HEX #000000 i 4p10 wide (21mm or 13⁄16”) 3p9 wide (16mm or 5⁄8”) 1. 2. 1. Lateral signature format Preferred logo format for communication 2. Stacked signature format Preferred logo format for packaging “P” 1/2 “P” Solomon Sans Black Solomon Sans Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Post-it ® Brand Mark Usage The Post-it ® Brand uses the following fonts for all print communications: For web fonts, please see Post-it ® Web Style Guidelines. Post-it ® Brand copy across all forms of communications should be direct, yet conversational. Although our brand carries a sense of optimism, we do not over-exaggerate communications with exclamation marks, question marks or emoji’s, as it devalues the writing and brand tone. Clear Space Minimum Size Size Relationship Generic Descriptor Post-it ® Brand Yellow Pantone 1235 C 116 U CMYK C:0 M:35 Y:100 K:0 RGB R:255 G:143 B:0 HEX #fcaf09
Transcript of POST-IT BRAND GUIDELINES QUICK REFERENCE GUIDE · PDF filepost-it® brand guidelines quick...
Post-it® Global Brand Guidelines3M Confidential. This is an official document of the 3M Stationery and Office Supplies Division - Issue Date: September 2015
NOTES
NOTES
POST-IT® BRAND GUIDELINES QUICK REFERENCE GUIDE
Logo Color System
Minimum clearance equal to the width of the “i” should be maintained between the brand mark and any other design elements.
The word “brand” may not be removed from the brand mark.
Two options are available for linking to a generic descriptor.
Every communication about the Post-it® Brand must include the 3M logo.
The 3M logo is 1⁄2 height of “P” in the Post-it® Brand mark
Typography Brand Voice
Post-it® Brand trade dress is defined by these colors:
Avoid using Post-it® Brand Yellow as a background color behind the logo– it tends to overpower it.
Use Post-it® Brand Hero Yellow to represent the Canary Yellow note color.
Two options for minimum size brand marks:
Whenever possible, the four-color option should be used.
Post-it® Brand Compliment YellowPantone109 C108 U
CMYKC:0 M:15 Y:100 K:0RGBR:225 G:209 B:0HEX#ffd400
Post-it® Brand Process YellowPantoneProcess Yellow
CMYKC:0 M:0 Y:100 K:0RGBR:225 G:241 B:0HEX#fff100
Post-it® Brand Hero YellowPantone120 C127 U
CMYKC:0 M:5 Y:50 K:0RGBR:255 G:218 B:100HEX#ffeb95
Process Black
PantoneProcess Black
CMYKC:0 M:0 Y:0 K:100RGBR:0 G:0 B:0HEX#000000
i
4p10 wide (21mm or 13⁄16”)
3p9 wide(16mm or 5⁄8”)
1. 2.
1. Lateral signature formatPreferred logo format for communication
2. Stacked signature format Preferred logo format for packaging
“P”1/2 “P”
Solomon Sans Black Solomon Sans BookABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Post-it® Brand Mark Usage
The Post-it® Brand uses the following fonts for all print communications:
For web fonts, please see Post-it® Web Style Guidelines.
Post-it® Brand copy across all forms of communications should be direct, yet conversational. Although our brand carries a sense of optimism, we do not over-exaggerate communications with exclamation marks, question marks or emoji’s, as it devalues the writing and brand tone.
Clear Space
Minimum Size Size Relationship
Generic Descriptor
Post-it® Brand YellowPantone1235 C116 U
CMYKC:0 M:35 Y:100 K:0RGBR:255 G:143 B:0HEX#fcaf09
Post-it® Global Brand Guidelines3M Confidential. This is an official document of the 3M Stationery and Office Supplies Division - Issue Date: September 2015
Do’s and Don’ts of the Post-it® Brand Name Usage Do’s and Don’ts of the Post-it® Brand Photography
The 3M logo should always appear in its original form. The logo should only appear once on a visual surface. Any deviation from the established standard is prohibited.
POST-IT® BRAND GUIDELINES QUICK REFERENCE GUIDE
Post-it Notes®Do not link any text to the left, right or top of the logo. Do not use the logo in headlines or sentences.
Do not use the logo in any color other than 3M Red, or apply the logo on low-contrast backgrounds.
Do not use the logo with, or as part of, another logo or symbol, or create a logo-like graphic that competes with the logo.
The Post-it® Brand is considered an Iconic Brand for 3M. Therefore, the Post-it® Brand does not utilize the 3M Science Applied to Life logo or design guideline elements.
Do not use the logo in any color other than the approved colors.
Do not skew, stretch or otherwise alter the shape of the logo. Do not rotate, invert, spin, angle or pivot the logo.
Do not reverse the logo to white.
BrandDo not link any text (other than the generic descriptor) to the left, right or top of the logo. Do not use the logo in headlines or sentences.
Incorrect Usage:
Post-its
Post-it
Post IT
Post-It
POST IT
Posties
3M Stickies
Sticky Notes
Post-it Film
Don’ts of Post-it® Brand Visuals
3M LogoPost-it® Brand LogoThe Post-it® Brand logo should always appear in its original form. Any deviation from the established standard is prohibited.
Things to Do:• Always use the Post-it® Brand with the ® sign beside
the trademark ‘Post-it’.• Always use the Post-it® Brand as an adjective to
modify the generic name of the product we are referencing: e.g., Post-it® Notes, Post-it® Index, Post-it® Dispensers, etc.
• Always use the complete product name following the Post-it® Trademark each time the trademark is used.
• Make certain each use of the Post-it® Brand will be accompanied by a legend specifying that the Post-it® trademark is owned by 3M: “Post-it is a trademark of 3M”
• Treat the Post-it® Brand in a distinctive way. The Post-it® Brand should be set apart from other words in the surrounding text to inform the consumer that the Post-it® Brand has a special significance as a trademark.
Things to Not Do:• Never use the Post-it® Brand as a noun:
e.g., “A Post-it,” “Post-its, “ etc.• Never use the Post-it® Brand as a verb:
e.g., “Post-it to the wall,” etc.• Never use the Post-it® Brand in a way that suggests it
is a common, descriptive, or generic term for all types of sticky notes, whoever makes them. The Post-it® Brand is not a substitute for the terms “notes,” “adhesive notes,” or “sticky notes.”
• Never use trademarks/descriptors/slogans/terms/etc. that incorporate the Post-it® Brand in a descriptive fashion (e.g., “Stick It,” Flag It, Write It, Capture It,” “Note-It,” “Post to Remember.” “Care to Note-it,” etc.)
• Never do anything that denigrates or is otherwise detrimental to 3M’s reputation or that of the Post-it® Brand
• Never remove, distort or alter any element of the Post-it® Brand. That includes modifying it through hyphenation or making it into a verb, noun, or longer word, e.g. Post-its, Post-itmania, Post-iting, Po-stit, Post-it War, Post-itwar. Do not shorten, abbreviate, or create acronyms out of the Post-it® Brand
• Never use the Post-it® Brand in a manner that is misleading, unfair, infringing, obscene, offensive, illegal or otherwise in a way that conflicts with 3M’s publicly stated corporate values.
• Never capitalize the ‘i’ in “Post-it”
Correct Usage:
Post-it® Notes
Post-it® Super Sticky Notes
Post-it® Pop-up Notes
Post-it® Full Adhesive Notes
Post-it® Flags
Post-it® Big Pads
Post-it® Page Markers Post-it® Easel Pad
Post-it® Dry Erase Surface
Do not photograph subjects looking straight on into the camera lens.
Do not direct subjects in overly posed situations. Ensure products are the main focus.
Do not hide products in the background. Make sure images are sharp and crisp.
Do use bright photography and never photograph in black and white.
Photography
General Guidelines
13M Confidential — This is an official document of the 3M Stationery and Office Supplies Division — Issue date: October 2015
Names for Non-Adhesive Products (U.S. only)*
Scotch™ PRO Thermal Laminator
Scotch™ Precision Scissors
Scotch® Brand Identity Guidelines Quick Reference Guide
Names for Adhesive and Tape Products (U.S. only)*
Scotch® Magic™ Tape
Scotch® GiftWrap Tape
(A)
(A)
(B)
(C)
(D)
(D)
(A) (C) (D)
(A) (C) (D)
Use “Scotch® Brand” with reference to the following product portfolios:
TapesTape DispensersAdhesives
Use “Scotch™ Brand” with reference to the following product portfolios:
Cutting ToolsLaminating ProductsCushion WrapBubble MailersEssentials
Scotch® Brand Logos
Scotch™ Brand LogoUsed on communications featuring products that are not registered, such as cutting tools or laminating products in the United States. Use this Logo even if registered products are also featured in the communication.
Scotch® Brand LogoUsed on communications featuring products that are registered in the country of use. In the United States, this includes tapes, adhesives and package protection products. Exception: If a communication includes adhesive, tape or package protection products with other products, use the Logo with the ™ symbol.
Scotch® Brand Nomenclature
Scotch® Trademark (A)All product names begin with the word “Scotch.” The word is followed by either the registration (®) or the trademark (™) symbol.
Magic™ Trademark (B)The Magic™ trademark may be used on existing tape products where its use is approved. It always precedes the modifier, if applicable, and generic descriptor. Transliteration or translation of the Magic™ Brand name is not permitted.
Modifiers (C)Modifiers help to differentiate similar products by modifying the generic descriptor. Examples include “Double-Sided,” “GiftWrap” and “Precision.”
Generic Descriptors (D)Generic descriptors describe the product as a noun. Examples include “Tape,” “Scissors” and “Laminator.” Translation of generic descriptors into local languages is encouraged.
Trademark Usage
Two Spot Color/Four-Color Process
One Color (Black)This may be used on items that are printed in black only.
X
XX
X
XXX
Scotch® Brand Logo Colors
The Scotch® Brand Logo can be reproduced in:
Clear Space
Preserve an area equal to the space between the right edge of the “h” and the right edge of the black rectangle. The Scotch® Brand Logo should be positioned in the upper left corner on all communications.
*See full Scotch® Brand Identity Guidelines for guidance on the use of registration and trademark symbols.
Scotch® Brand Identity Guidelines Quick Reference Guide 23M Confidential — This is an official document of the 3M Stationery and Office Supplies Division — Issue date: October 2015
When these product names are positioned to the right of the Logo, they align with the bottom edge of the word “Scotch” and adhere to clear space guidelines. The cap height of the word “Magic™” should equal the height of the “h” used in the Scotch® Brand Logo.
Vertical Lockup (Preferred)
Magic™ Tape CAPheight
Horizontal Lockup
Magic™ Tape
CAPheight
CAPheight
Align to “S” curve
When positioned below the Logo, the “M” in “Magic™” should align with the left side of the upper curve of the “S,” adhering to clear space guidelines. The cap height of the word “Magic™” should equal the height of the “h” used in the Scotch® Brand Logo.
Do not use the Logo without the appropriate ® or ™ symbol.
Do not alter the typography in any way.
Do not change the colors to anything other than the approved Logo colors (black and PMS 116).
Do not use the word “Scotch” without the black rectangle.
Do not position the Logo on a background that doesn’t provide adequate contrast.
Do not stretch the Logo.
Do not position the mark in any way other than horizontal.
Do not create new Logos for specific products.
Do not use the Logo in any color other than 3M Red, or apply the Logo on low-contrast backgrounds.
Do not use the Logo with, or as part of, another logo or symbol, or create a logo-like graphic that competes with the Logo.
Do not link any text to the left, right or top of the Logo. Do not use the Logo in headlines or sentences.
The Scotch® Brand is considered an Iconic Brand for 3M. Therefore, the Scotch® Brand does not utilize the “3M Science. Applied to Life.” Logo or design guideline elements.
½ M ½ M
½ M
½ M
½ M
M
3M Logo
The 3M Logo should always appear in its original form. The Logo should only appear once on a visual surface. Any deviation from the established standard is prohibited.
Incorrect Scotch® Brand Logo Usage
The Scotch® Brand Logo should always appear in its original form. Any deviation from the established standard is prohibited.
Scotch® Brand Identity Elements
Positioning with Product Names (Approved Exceptions)
When locked up with the Logo on Scotch® Brand communications, the Scotch® Magic™ Tape product name should always use Times New Roman. The generic descriptor (“Tape”) should be in Times New Roman Italic and set 70% of the size of “Magic™” (the height of the “c”).
Scotch® Tape
Scotch® Brand Identity Guidelines Quick Reference Guide 33M Confidential — This is an official document of the 3M Stationery and Office Supplies Division — Issue date: October 2015
Plaid Design Usage• The Plaid Design should always appear in its
original form.
• A ™ symbol must always appear within the plaid, preferably in the lower right-hand corner.
• The Plaid Design should be used at full visual strength (100% opacity, without transparency or gradation).
• When the 3M Logo is locked up with the Plaid Design, the 3M Logo is 75% of the height of the plaid squares and is aligned with the bottom of the squares. The 3M Logo is positioned half the height of the “M” to the right of the last square, with at least 1/2 “M” on all other sides of the Logo.
Row Plaid (Preferred)Multiple swatches of Two-Square Plaid can be attached horizontally to create a Row Plaid. Swatches must be added in increments of two. The far left square must be black.
Two-Square PlaidA Two-Square plaid may be used in some cases. The far left square must be black.
Four-Square PlaidThe Four-Square Plaid is the original trademarked Plaid Design. It should be used on the back of all packaging.
The base colors of the Plaid Design are Black and Pantone® 116 Yellow. The Plaid Design can be placed over one of five approved colors:
Red: Black, Pantone® 116 Yellow, 3M Red
Yellow: Black, Pantone® 116 Yellow
Green: Black, Pantone® 116 Yellow, Pantone® 354 Green
Blue: Black, Pantone® 116 Yellow, Pantone® Cyan
Purple: Black, Pantone® 116 Yellow, Pantone® 2665 Purple
Black and White: For use on one-color applications
The Scotch® Brand Logo can be produced in two spot colors or four-color process. A one-color (black) Logo may be used in one-color applications. No other colors are allowed.
Scotch® Brand Tape Colors
BLACKC M Y K0 0 0 100R G B0 0 0#00000
PANTONE® 116C M Y K0 23 94 0R G B254 203 0#FECB00
PANTONE® 116C M Y K0 23 94 0R G B254 203 0#FECB00
3M REDC M Y K0 100 90 0R G B255 0 0#FF0000
3M REDC M Y K0 100 90 0R G B255 0 0#FF0000
3M REDC M Y K0 100 90 0R G B255 0 0#FF0000
PANTONE® 354C M Y K88 0 85 0R G B0 175 63#00AF3F
PANTONE® 354C M Y K88 0 85 0R G B0 175 63#00AF3F
PANTONE® CYANC M Y K100 0 0 0R G B0 159 218#009FDA
PANTONE® 2665C M Y K72 58 0 0R G B125 92 198#7D5CC6
PANTONE® 2665C M Y K72 58 0 0R G B125 92 198#7D5CC6
Product Category Colors
Scotch® Logo Colors 3M Logo Color
Pantone® and Pantone Matching System® are registered trademarks of Pantone Inc.
The Scotch® Brand uses the following fonts for all print communications:
Helvetica Neue Heavy Condensed 87:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890™®
Scene Light:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890™®
Scene Medium:
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz01234567890™®
Typography
Plaid Design Plaid Design Colors Color Palette
