POST-EVENT REPORT

Trinity Holdings at ADIPEC 2012

The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), started in 1984, has now grown into the largest exhibition and conference for the oil and gas industry in the Gulf region. The event provides opportunities for networking, doing business, understanding the market dynamics and learning more about recent developments in the oil and gas industry.

Over 50,000 visitorsOver 50,000 visitors

More than 1,600 exhibiting companiesMore than 1,600 exhibiting companies

13 national pavilions13 national pavilions

20 % higher attendance than the total recorded 20 % higher attendance than the total recorded in 2010 in 2010

To be an annual event from 2013 To be an annual event from 2013

situation analysis

ADIPEC 2012- KEY FACTS

participants of ADIPEC

Public & private companies

- Operating companies

- Service companies

Top management of upstream & downstream sector companies

Engineers, managers , consultants, strategy and planning officials

Decision makers

Mainstream and trade media

our target audience Drilling contractors

Oil refineries

National oil production companies

Upstream & downstream oil & gas sector

companies

Procurement, engineering, operations &

maintenance divisions of oil & gas

companies

Strategic partners

EPC contractors

Oil & gas product traders (international)

Multinational oil & gas manufacturing and

tool rental CompaniesOil & gas OEMs

trinity holdings at ADIPEC 2012

hall 12, stand AD036

on showcase

Trinity Mechanical Services- CNC machined parts & API connections- Gears & Hydraulics- White metal bearings & API 8C sheave

Rainbow- HCP & HVOF coated rotors- SermeTel coated turbine & compressor

parts- VAGT & API 5CT connections

Blue Light- DSS pump casings and impellers- TRIBOX coated downhole tools- Chrome and Nickel plated shafts &

Copper plated connections

Trinity Doors - Non rated & fire rated wooden door- Non rated & fire rated hollow metal

steel door- Stainless steel door

Trinity Integrated Equipment- Double ram BOP - Ram assemblies- API 6A & 16A products

our strategic objectives

To attract new customers

To showcase various products and services of Trinity Holdings that are relevant to the oil & gas industry

To introduce Trinity Holdings’ new offerings to the oil & gas industry:

- API certified products - TRIBOX, a new surface treatment process for oil & gas components - VAGT connections

To create awareness among customers and target audience about Trinity’s vast range of offerings to the oil & gas sector

Increased brand recognition and visibility for the group

To understand the market dynamics

To understand various requirements of the upstream oil & gas industry

on-site impressions

on-site impressions

on-site impressions

Leads Product/ Service Interest

Prime Targets

New customer Leads 45 25

Existing customer leads 7 3

International Leads 31 16

Total 83 44

05

101520253035404550

Product/Service Interest

Prime Targets

New Customer Leads

Existing Customer Leads

International Leads

Total interests registered : 266

Significant Interests: 83

Prime targets : 44

customer leads*

The most important reason for exhibiting at ADIPEC 2012 was attracting new customers and post-event business. The above diagram shows the result of Trinity Holdings’ participation in the event.

*A database of segregated customer leads is available with our sales team

analysis / areas for improvement

Booth design & product display

-Better organization and segmentation of our products /applications/services focusing on the oil & gas sector

-Products and services to be featured under the umbrella of Trinity Holdings, not subsidiary companies, to avoid possible confusion to the customers

-Better usage of the space with fewer and key exhibits

-Alternative booth design for the better reception of visitors and product visibility. Individual podiums on the sides were not effective

-Booth design needs to be inducive to attract guests

Booth location/ floor plan

-Need to secure a better location in the floor plan for strategic advantage (hall 4-6)

Logistics

- Need to plan in advance with the stand contractors

-To dedicate a day for transferring the display items to the exhibition venue

analysis / areas for improvement

Team at the booth

-Training to be given to the team beforehand

-Need to assign specific responsibilities to individuals ( IT, reception, housekeeping, to attend on visitors, etc.)

-To reduce the number of representatives at the booth

-Representatives to target particular set of companies beforehand. Need to study the exhibitors’ list and shortlist our targets a month in advance

Visitor feedback form

-Clear directions while filling the feedback forms. Training to be provided.

-Need to modify the form in order to generate specific information

Gift items

- To plan in advance

- To prepare the info kit with giveaways in advance

testimonials

“ We would like to thank you for meeting our team at ADIPEC. In regards to our discussion at the exhibition,please find attached the RFQ for X- mas tree parts. Request you to send us the quotation at the earliest. Olim Akramov, Project Manager, Yuco Alliance

JLT         

“We are highly impressed by your stand and services. We have specific interests in your services and products such as CNC machining, SermeTel, HVOF and White metal bearings.

Ralf Roper & Jacco Van Berge, STORK Technical Services

      

 

“We have gone through an impressive portfolio of your products and services at ADIPEC and would be glad to find opportunities for further collaboration and business.

Our scope of interest would be the products not represented by UES (such as CT and WL BOP units). UES is well established in Oman and we are confident that we can contribute to each other’s benefits.

Serge Kolkov, Business Development Manager, United Engineering Services LLC

                                                                   

 

“ We are writing this e-mail to thank you for the brief discussion we had at ADIPEC 2012 and hope that you are interested in the Yemen market. We look forward to collaborating with Trinity Mechanical Service as we have several upcoming projects for the next year.

 Mohammed Zabenullah, GM, Al Jazerah Resources for Oil & Gas Services (JROGS)

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external communication channels

Distributed Trinity Holdings, Trinity Doors and Blue Light brochures with new corporate identity

Trinity Holdings flyer with oil & gas industry focus, Integrated and KCE brochures were also distributed

brochures & flyers

public relations

Issued pre-event and post-event press releases

to gain increased share of voice and credibility

through media coverages

press releases- headlines

1. Trinity Holdings unveils its new offerings to the oil & gas industry

2. Trinity Holdings joins hands with Integrated Equipment to offer customized solutions for the oil & gas industry

media coverage report

media coverage report

gift items

•Nonwoven bag

•Stress ball

•Pen

•Sunshade

•USB

•Calendar

•Post-it

Thank You