Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score...

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Post Covid Digital Leaders Report: Who is the leader in online searches for video consult and tele - consultation in Bangalore Note: Analysis done using docrank.ai tool which provides competitive analysis for SEO, SEM in healthcare

Transcript of Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score...

Page 1: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Post Covid Digital Leaders Report: Who is the leader in online searches for video consult and tele-consultation in BangaloreNote: Analysis done using docrank.ai tool which provides competitive analysis for SEO, SEM in healthcare

Page 2: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Index

Page 3: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Page 4: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80
Page 5: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Increase ROI through Solutions from Multiplier

Track online presence

Reach page 1 on Google

Online consultation potential keywords

Performance across specialties

Performance across pin codes

Compare across competitors

Video & teleconsultations

Integrates with HIS/EMR, payment portal

Option to record video

Fully integrated & automated system

Option to customize prescription reports

Follows ISO 27001 & HIPAA compliance

DocRank.ai Online Video and Telemedicine Platform

ML on Google Ads

ML driven landing page exp.

24x7 live chat & CRM support

Clinical keywords dictionary

Automated reporting

Auto bid adjustments & ad scheduling

AI powered SEM

Page 6: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80
Page 7: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Key findings

Page 8: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Page 9: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

DocRank Methodology

Page 10: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Insights for Aggregators: Who is leading?

Page 11: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Aggregator Rankings: Practo is leading at 1st position

Hospital NameBy Google

search volumesBy YouTube

Rank By Reviews By Rating By FB likes

Practo 1 4 4 3 1Ask Apollo 2 6 NA NA NA

Credihealth 3 1 7 6 4

Mfine 4 2 6 4 5

Lybrate 5 5 5 5 3

JustDial 6 6 NA NA NA

Icliniq 7 9 NA NA NA

Medlife 7 8 2 4 6

1mg 8 3 1 2 2

Docprime 9 7 8 4 7

Netmeds 10 9 3 1 8

Page 12: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Competitor Analysis – Practo gets 53% of traffic share

Aggregator Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes

Practo 53% 84 1 4 367153

Ask Apollo 19% 80 2 6 NA

Credihealth 13% 82 3 1 76145

Mfine 6% 69 5 2 37306

Lybrate 5% 61 4 5 139466

JustDial 2% 48 6 7 NA

Medlife 1% 36 7 9 14

1mg 1% 38 8 3 178959

Docprime 0% 22 9 8 1272

Netmeds 0% 10 10 10 4

Page 13: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Competitor Analysis - Reviews growth rate

Aggregator Name Current Month Rating Current Month Reviews

Practo 4.5 96085

Credihealth 4.2 1142

Mfine 4.4 9383

Lybrate 4.3 60132

JustDial NA NA

Medlife 4.4 151863

1mg 4.6 236876

Docprime 4.4 99

Netmeds 4.7 153672

Page 14: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Position Tracking Sample Report

Keywords Practo(8/9) Lybrate5/9) Credihealth(7/9) JustDial(2/9) Docprime(0/9) Medlife(2/9) Netmeds(0/9) Mfine(3/9) 1mg(0/9)

Gynecologist Online Consultation In Bangalore

Position: 1 Position: 6 Position: 8 Position: 4

Nephrologist Online Consultation In Bangalore

Position: 2 Position: 9 Position: 4

Gynecologist Video Consultation In Bangalore

Position: 1 Position: 5

Cardiologist Online Consultation In Bangalore

Position:6 Position: 1 Position: 4 Position: 7

Neurologist Online Consultation In Bangalore

Position: 1 Position: 7 Position: 2 Position: 6

Orthopedician Video Consultation In Bangalore

Position: 1 Position: 2 Position: 3

Neurologist Video Consultation In Bangalore

Position: 1 Position: 4

Cardiologist teleconsultation In Bangalore

Position: 1 Position: 8 Position: 6

Pediatrician teleconsultation In Bangalore

Position: 1 Position: 8

Page 15: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Position Tracking Sample Report – 15 top keywords

Practo Ask Apollo Credihealth

Teleconsultation in bangalore Cardiologist Online Consultation In Bangalore Cardiologist teleconsultation in Bangalore

Cardiologist Online Consultation In Bangalore

Orthopedician Online Consultation In Bangalore Cardiologist Online Consultation In Bangalore

Orthopedician Online Consultation In Bangalore Pediatrician Online Consultation In Bangalore Gynecologist Online Consultation In Bangalore

Pediatrician Online Consultation In Bangalore Gynecologist Online Consultation In Bangalore Nephrologist Online Consultation In Bangalore

Gynecologist Online Consultation In Bangalore Nephrologist Online Consultation In Bangalore Neurologist Online Consultation In Bangalore

Nephrologist Online Consultation In Bangalore Neurologist Online Consultation In Bangalore Cardiologist Video Consultation In Bangalore

Neurologist Online Consultation In Bangalore Oncologist Online Consultation In Bangalore Orthopedician Video Consultation In Bangalore

Oncologist Online Consultation In Bangalore Cardiologist Video Consultation In Bangalore Pediatrician Video Consultation In Bangalore

Cardiologist Video Consultation In Bangalore Pediatrician Video Consultation In Bangalore Gynecologist Video Consultation In Bangalore

Orthopedician Video Consultation In Bangalore Gynecologist Video Consultation In Bangalore Nephrologist Video Consultation In Bangalore

Pediatrician Video Consultation In Bangalore Nephrologist Video Consultation In Bangalore Neurologist Video Consultation In Bangalore

Gynecologist Video Consultation In Bangalore Neurologist Video Consultation In Bangalore Oncologist Video Consultation In Bangalore

Nephrologist Video Consultation In Bangalore Oncologist Video Consultation In Bangalore

Neurologist Video Consultation In Bangalore Cardiologist teleconsultation In Bangalore

Oncologist Video Consultation In Bangalore Gynecologist teleconsultation In Bangalore

Cardiologist teleconsultation In Bangalore Neurologist teleconsultation In Bangalore

Page 16: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Position Tracking Sample Report – 15 top keywords

Mfine Lybrate JustDial Medlife

Cardiologist Online Consultation In Bangalore

Cardiologist Online Consultation In Bangalore

Cardiologist Online Consultation In Bangalore

Cardiologist teleconsultation In Bangalore

Orthopedician Online Consultation In Bangalore

Orthopedician Online Consultation In Bangalore

Neurologist Online Consultation In Bangalore

Pediatrician teleconsultation In Bangalore

Pediatrician Online Consultation In Bangalore

Gynecologist Online Consultation In Bangalore

Oncologist Online Consultation In Bangalore

Gynecologist Online Consultation In Bangalore

Nephrologist Online Consultation In Bangalore

Orthopedicianteleconsultation In Bangalore

Oncologist Online Consultation In Bangalore

Neurologist Online Consultation In Bangalore

Orthopedician Video Consultation In Bangalore

Oncologist Online Consultation In Bangalore

Gynecologist teleconsultation In Bangalore

Cardiologist teleconsultation In Bangalore

Neurologist teleconsultation In Bangalore

Page 17: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Insights for Hospitals: Who is leading?

Page 18: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Hospital Rankings: Manipal ranks 1st in terms of market share

Hospital NameBy Google Search

VolumeBy YouTube

Rank By Reviews By Rating By FB likes

Manipal 1 2 3 6 1

Sakra World 2 4 2 7 4

Narayana Health 3 5 6 5 NA

Aster Cmi 4 3 1 1 3

Fortis 5 1 5 2 2

Sri Jayadeva 6 6 7 4 NA

Bgs Gleneagles Global 7 7 4 3 5

* Apollo has 2 websites, Ask Apollo and apollohospitals.com. We took Apollo Hospitals in hospitals and Ask Apollo as an aggregator since it integrates across pharmacy, clinics, hospitals and diagnostic companies of the group.

Page 19: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Competitor Analysis – At a glance

Tip:

Hospital Name Traffic Share Overall Score Google Rank Youtube Rank Facebook Likes

Manipal 45% 80 2 2 502101

Sakra World 22% 65 4 4 37452

Narayana Health 12% 61 3 5 NA

Aster Cmi 12% 54 5 3 47725

Fortis 2% 42 7 1 207829

Sri Jayadeva 0 22 8 7 NA

Bgs Gleneagles Global 0 12 9 8 9165

Page 20: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Competitor Analysis - Reviews growth rate

Hospital Name Current Month Rating Current Month Reviews

Manipal 3.7 2115

Sakra World 3.5 2271

Narayana Health 3.8 968

Aster Cmi 4.7 9892

Fortis 4.3 1269

Sri Jayadeva 4 732

Bgs Gleneagles Global 4.2 1797

Page 21: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Position Tracking Sample Report – 15 top keywordsManipal Hospital Sakra World Hospital Narayana Hospital

Orthopedician Online Consultation In Bangalore Nephrologist Online Consultation In Bangalore Cardiologist Online Consultation In Bangalore

Nephrologist Online Consultation In Bangalore Cardiologist Video Consultation In Bangalore Orthopedician Online Consultation In Bangalore

Cardiologist Video Consultation In Bangalore Orthopedician Video Consultation In Bangalore Orthopedician Video Consultation In Bangalore

Orthopedician Video Consultation In Bangalore Nephrologist Video Consultation In Bangalore Nephrologist Video Consultation In Bangalore

Pediatrician Video Consultation In Bangalore Neurologist Video Consultation In Bangalore Oncologist Video Consultation In Bangalore

Gynecologist Video Consultation In Bangalore Orthopedician teleconsultation In Bangalore Nephrologist teleconsultation In Bangalore

Nephrologist Video Consultation In Bangalore

Neurologist Video Consultation In Bangalore

Oncologist Video Consultation In Bangalore

Cardiologist teleconsultation In Bangalore

Pediatrician teleconsultation In Bangalore

Gynecologist teleconsultation In Bangalore

Neurologist teleconsultation In Bangalore

Oncologist teleconsultation In Bangalore

Page 22: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Position Tracking Sample Report – Top 15 keywords

Fortis Hospital

Cardiologist Online Consultation In Bangalore

Page 23: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Position Tracking Sample Report

Keywords ManipalHospital(6/9)

Sri JayadevaHospital(0/9)

Fortis Hospital(1/9)

Narayana Health Hospital(2/9)

Aster CmiHospital(3/9)

Sakra World Hospital(3/9)

Bgs Gleneagles Global Hospital(0/9)

Trinity Hospital(0/9)

Gynecologist Online Consultation In Bangalore

Position: 10

Nephrologist Online Consultation In Bangalore

Position: 5 Position: 9

Gynecologist Video Consultation In Bangalore

Position: 6 Position: 7

Cardiologist Online Consultation In Bangalore

Position: 5 Position: 5 Position: 5

Neurologist Online Consultation In Bangalore

Orthopedician Video Consultation In Bangalore

Position: 3 Position: 8 Position: 5

Neurologist Video Consultation In Bangalore

Position: 5 Position: 3

Cardiologist teleconsultation In Bangalore

Position: 1

Pediatrician teleconsultation In Bangalore

Position: 6

Page 24: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Appendix: Other competitive reports from DocRank

Page 25: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

For below reports, call: 9100379991 / 9100379992

Get your report now:

• Unauthorized use of keywords• By pin code report• By specialty report• By disease/surgery report• Ad copies of competitors• Reviews management report• Negative reviews analysis reports• Type of reviews replied by competitors• Use of keywords on landing page report• Report for regional language searches• International patients report• Opportunity report• Google & YouTube analysis report

Page 26: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Google Ads: Who is leading by online consultation keywords across specialties?

Page 27: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

In Joint Ranking for both hospitals & aggregator whose ads are leading for online consultation related keywords

Top rankings based on the no. of ads

Hospitals & Aggregators

Number of ads ranking on top

1 Fortis Healthcare 8

2 cure.fit 5

3 Medisync 4

4 Manipal hospitals 2

5 Ask Apollo 2

6 Onco.com 2

7 Columbia Asia 1

8 CallandCure 1

8 Rainbow Hospitals 1

Page 28: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Cardiology Ads: Which aggregator/hospital are leading for online consultation related keywords

Rankings based on keywords of ads

Hospitals & Aggregators Keywords of ads ranking on top

1 Manipal hospitals Cardiologist online consultation

2 Tatahealth

1 Fortis Cardiologist video consultation

2 Manipal hospitals

1 Fortis Cardiologist teleconsultation

2 Manipal hospitals

Page 29: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Gynecology Ads: Which aggregator/hospital are leading for online consultation related keywords

Rankings based on keywords of ads

Hospitals & Aggregators Keywords of ads ranking on top

1 Cure.fitGynecologist online consultation

2 TataHealth

1 FortisGynecologist video consultation

2 Cure.fit

1 FortisGynecologist teleconsultation

2 Apollocradle

Page 30: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Nephrology Ads: Which aggregator/hospital are leading for online consultation related keywords

Rankings based on keywords of ads

Hospitals & Aggregators Keywords of ads ranking on top

1 Manipal Hospitals, THNephrologist online consultation

2 Tatahealth

1 FortisNephrologist video consultation

2 Manipal Hospitals

1 MedisyncNephrologist teleconsultation

2 Manipal Hospitals

Page 31: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Pediatric Ads: Which aggregator/hospital are leading for online consultation related keywords

Rankings based on keywords of ads

Hospitals & Aggregators Keywords of ads ranking on top

1 Rainbow HospitalsPediatrician online consultation

2 Callandcure

1 Fortis Manipal HospitalsPediatrician video consultation

2 Manipal Hospitals

1 MedisyncPediatrician teleconsultation

2 Manipal Hospitals

Page 32: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Google Ad Rank: How are hospitals/aggregators ranked on Google Ads for online consultation?

Page 33: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Across: Which aggregator is leading for online consultation related keywords

Top rankings based on the no. of ads

Aggregators Number of ads ranking on top

1 Cure.fit 6

2 Medisync 4

3 Tatahealth 7

4 CallandCure 5

5 Onco.com 2

6 Izito 1

Page 34: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Across: Which hospital is leading for online consultation related keywords

Keywords Ad position Ad posted by Ad title

Video consultation 1 fortis Fortis Hospital Bangalore | Book Tele/Video Consultation

Cardiologist video consultation

1 fortis "Fortis Hospital Bangalore | Book Tele/Video Consultation"

Pediatrician video consultation

1 fortis "Fortis Hospital Bangalore | Book Tele/Video Consultation"

Nephrologist video consultation

1 fortis Fortis Hospital Bangalore | Book Tele/Video Consultation

Neurologist video consultation

1 fortis "Fortis Hospital Bangalore | Book Tele/Video Consultation"

Page 35: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Increase ROI through Solutions from Multiplier

Track online presence

Reach page 1 on Google

Online consultation potential keywords

Performance across specialties

Performance across pin codes

Compare across competitors

Video & teleconsultations

Integrates with HIS/EMR, payment portal

Option to record video

Fully integrated & automated system

Option to customize prescription reports

Follows ISO 27001 & HIPAA compliance

DocRank.ai Online Video and Telemedicine Platform

ML on Google Ads

ML driven landing page exp.

24x7 live chat & CRM support

Clinical keywords dictionary

Automated reporting

Auto bid adjustments & ad scheduling

AI powered SEM

Page 36: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80
Page 37: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Unique features of Multiplier Video and Telemedicine Platform

• 100% safe, zero cloud - deployed in your server

• Your own brand name - free customization

• Zero app download required - doctor can work from tab, desktop or mobile browser. Also

has optional apps

• Zero headache: Call center training support to patients and all doctors for rollout

• Video consultation recording

• Unique feature: Prescription can be written in parallel with video on same screen

• Full and free digital and website integration

Page 38: Post Covid Digital Leaders Report: Who is the leader in ... · Name Traffic Share Overall Score Google Rank YouTube Rank Facebook Likes Practo 53% 84 1 4 367153 Ask Apollo 19% 80

Mobile: 9100379991 / 9100379992Email: [email protected]