Post-COVID 的永續設計⼒

Emily Chen 陳昱珊Pinkoi Taiwan Regional Manager

Pinkoi 台灣總經理

Responsible for brand growth and operation in Taiwan. She had experience in publicity planning, merchandise strategy,

customer insights, channel marketing, etc.

She has joined the brand marketing director, developed the brand strategy, and has been in the retail market for more than 15 years.

What is Pinkoi?

Pinkoi is Asia’s leading online marketplace for original design goods, digital creations and workshop experiences, featuring exclusive offerings from an array of exceptional international makers and designers. We are committed to providing tasteful, unique and customized designs that allow everyone to express their own lifestyle sensibilities. With Pinkoi, any occasion becomes a chance to find that unique, one of a kind gift that can make everything extra special.

Since its inception in August of 2011, Pinkoi has been devoted to operating in Taiwan, Japan, Thailand, Mainland China, Hong Kong, Macau, the United States, Canada and other international markets. We hope to showcase and bring the exquisite designs of Asia to the world, creating an ecosystem for design that enhances lives and delights the senses.

Beliefs of Pinkoi

To allow each person to achieve their ideal lifestyle using great design. “A PLUS is a MUST”

Our Mission

To build world-class design brands and a flourishing design ecosystem. “Let brands shine!”

XPinkoi Group has expanded its businesses into Pinkoi.com (online marketplace), Pinkoi Experience (craft workshops and experiences), Pinkoi Cultural and Creative Investment Fund (in partnership with Cherubic Ventures, a well-known international venture capital firm), and services such as branding and channel expansion. By continuously bringing Asian design brands to the international market, Pinkoi connects and empowers both brands and consumers, creating a high quality design lifestyle ecosystem.

Commercialize

Scale Up

Globalize

3,500,000+全球會員數

( 持續增長中 )

賣出⾄全球

1050萬件設計商品 93

Pinkoi 已有

超過 個品牌18,000主要消費者

25-44

4,000,000+Members

( and rising )

Active Shops

25,000+( and rising )

Global Presence

Countries93

Core Customer

yrs25-44

About Pinkoi

What happened in 2020?

• Increased investment: We invested over US$ 660k in advertising in order to strengthen promotion for your shop.

• Pinkoi stays with you: We reduced the transaction fees for certain orders to 5% + NT$ 15 (for orders worth less than US$ 10.00).

• We’re always here for you: During these critical times, you may be faced with many unexpected situations such as not being able to send goods across borders or shipping delays. If you encounter any difficulties, please contact us at any time during the workday and our team will assist you as soon as possible.

# Pinkoi Stays With You

Never let a good crisis go to waste

0

7500

15000

22500

30000

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021.Q2

增加 總數

Digital transformation is a MUST

25,000+ Brands on Pinkoi

Mobile Commerce per GMV Distribution

Taiwan Hong Kong Japan

China

73.9%

77.2%84.8%

83.1%

Thailand

81.3%

MobileDesktop

Mobile

Desktop

Mobile

Desktop

Mobile

Desktop

Mobile

Desktop

It is a good time to think about “Cross-border Markets”

๏ 30% of the total sales of Taiwanese design brands are from cross-border orders

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

��

๏ The epidemic accelerates cross-border sales

growth by 83%(2020 vs. 2019)

What about 2021?

Increase activities and values centered on "HOME"

• Consumer demand shifts from outside (entertainment venues) to inside (home). Due to the economic diversified pressure caused by the

epidemic, the demand for entertainment outside has

decreased, and the demand for expressing personal style

in the "home environment" has increased.

• “Little Joys (⼩確幸)” home activities under the

spotlight The functional demand for audio-visual entertainment and

fitness exercises at home has increased.

Home & Living

Kitchen & Dining

Food & Drink

Top Categories

資料來源：動腦雜誌

The new "Consumption Identity" affected by COVID-19

Natural Skin CareBreakfast Level-up

A new pursuit to start from LIFESTYLE

Eco-friendly

• Eating "Healthy" is more important than eating full. Attention to healthy living and diet has increased.

For example, "breakfast", which is easily

overlooked by modern people.But because the

new lifestyle caused by COVID-19, people have

paid attention to breakfast preparations because

of the increase in time at home.

• Prefer "Eco-friendly" choices . Consumers are more deeply embracing the

"plastic-free" and "reuse" products.

Green diet trend: 2020 Keyword "Future Meat",

2021 Keyword "Oat Milk" (the production

process is more carbon-reducing than milk).

Consumers will be more concerned about the brand's social mission and influence

• "Brand Concept" Management The meaning behind consumption is valued, and the brand concept is the key to customer purchasing.

#Design the way you are.