Post-Cambridge analytica€¦ · Classroom “extension” from experiential learning ... I’ve...
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POST - CAMBRIDGE ANALYTICA Pros and Cons of Facebook for Learning Britt Watwood Alexa Carlson Stephanie Sibicky
Transcript of Post-Cambridge analytica€¦ · Classroom “extension” from experiential learning ... I’ve...
POST-CAMBRIDGE ANALYTICAPros and Cons of Facebook for Learning
Britt WatwoodAlexa CarlsonStephanie Sibicky
AGENDA
• Facebook for Learning?• Poll of Room
• Evidence of Effective Use
• Example of Use by School of Pharmacy
• Cambridge Analytica Scandal• What Happened?
• Implications & Concerns
• Lessons Learned
POTENTIAL USES OF FACEBOOK
• Class discussion forums
• Real time chat
• Forums that span more than one term
• Classroom “extension” from experiential learning
• Student clubs and organizations
WHY FACEBOOK INSTEAD OF BLACKBOARD?
• Engagement
• Notifications
• Mobile access
• Emojis/”Like” buttons
RUBRIC FOR E-TOOLSCategory Criteria
Functionality
Scale
Ease of Use
Tech Support
Hypermediality
Accessibility
Accessibility Standards
User-Focused Participation
Required Equipment
Cost of Use
https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education
RUBRIC FOR E-TOOLSCategory Criteria
Technical
Can be integrated w LMS
Works w standard operating systems
Works w variety of browsers
Downloads to work
Mobile Design
Access via phones or tablets
Functional
Offline mode
https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education
RUBRIC FOR E-TOOLSCategory Criteria
Privacy & Data Protection
Sign Up / Sign In
Users maintain ownership of data
User can archive, save and export data
Social Presence
Collaboration
User Accountability
Students knowledgeable in how to use
https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education
RUBRIC FOR E-TOOLSCategory Criteria
Teaching Presence
Facilitation
Customization
Learning Analytics
Cognitive Presence
Enhancement of Cognitive Tools
Higher Order Thinking
Metacognitive Engagement
https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education
WHY FACEBOOK INSTEAD OF BLACKBOARD?
Functionality
Accessibility
Technical
Mobile Design
Privacy
Social Presence
Teaching Presence
Cognitive Presence
WHY FACEBOOK INSTEAD OF BLACKBOARD?
Rubric Category Facebook Blackboard
Functionality
Accessibility
Technical
Mobile Design
Privacy
Social Presence
Teaching Presence
Cognitive Presence
EXAMPLE USE – CPS COURSE
EXAMPLE USE: INTEGRATED ADVANCED PHARMACY PRACTICE EXPERIENCE
September 2017: Start CarlsibickyFacebook with 3
students
October 2017: Added quizzes via polls and adaptive
release cases
November 2017: Add vlogging
component with 6 students #TILTW
April 2018: Journal club "trailers"
using VoiceThread#comingsoon
QUICK THINK-PAIR-SHARE
• What advantages did you see?
• What concerns did this raise for you?
2-minute discussion with your colleagues seated next to you
• Psychographic profiling – OCEAN
• Openness
• Conscientiousness
• Extroversion
• Agreeableness
• Neuroticism
CAMBRIDGE ANALYTICA SCANDAL
Aleksandr KoganUniversity of Cambridge 87 million Facebook users
Allowed for targeted ads during election to energize base or turn off competition.
Important note: This data was not stolen. The design of Facebook makes the mining of data easy for marketing purposes.
WHAT GETS TAKEN IN "BREACHES"?
• My name• My email addresses• My phone number• My birthday• The fact that I’m married,
and probably to whom• Where I’m from• Where I live now• Where I work
• Where I went to school
• The 10 most recent locations where I’ve been tagged
• My 15 most recent searches on Facebook
• Posts on my timeline
• Who I’m friends with
• Who I’m private-messaging with
• Groups I’m a member of
• "Resistance is futile. But resistance seems necessary"• Siva Vaidhyanathan (2018) Antisocial Media, pp. 214-215
• Educate students
• Use Firefox non-tracking feature or Chrome Incognito
• Closed groups
• Locked down privacy for students
• No "friending"
IMPLICATIONS
• Mastodon
• Slack
OTHER SOCIAL MEDIA OPTIONS
SUGGESTED GUIDELINES:SYLLABUS EXAMPLE
QUESTIONS?
THANK YOU!
BRITT WATWOOD [email protected]
ALEXA CARLSON [email protected]
STEPHANIE SIBICKY [email protected]
• Anstey, L. & Watson, G. (2018) A rubric for evaluating e-learning tools in higher education, Educause Review, September 10, 2018.https://er.educause.edu/articles/2018/9/a-rubric-for-evaluating-e-learning-tools-in-higher-education
• Forham, I. & Goddard, T. (2013) Facebook Guide for Educators, The Education Foundation, http://www.ednfoundation.org/wp-content/uploads/Facebookguideforeducators.pdf.
• Jones, J. (2018) Firefox add-on protects against (most) Facebook tracking, Chronicle of Higher Education, March 29, 2018,https://www.chronicle.com/blogs/profhacker/firefox-add-on-protects-against-most-facebook-tracking/65281.
• Perrin, A. (2018) Americans are changing their relationship with Facebook, Pew Research Center,http://www.pewresearch.org/fact-tank/2018/09/05/americans-are-changing-their-relationship-with-facebook/.
• Vaidhyanathan, S. (2018) Antisocial Media, Oxford University Press.
REFERENCES
