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Post2015ParisClimateConferencePoli4csontheInternet

Socialmediastrategiesofpoli4calins4tu4onsontheenvironmentinGermanyandJapan

CeDEMAsia2016December7,2016

ManuelaG.Hartwig

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Outline

•  Background•  Dataandmethod•  Results•  Discussion

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Background

•  Poli4cians/individualprofileshaveahigherpopularityinsocialmediathanins4tu4ons(campaigning).

•  Ins4tu4onsusesocialmediatodisseminateinforma4on

→Mo4vesandmeansbetweenindividualsandins4tu4onstofacilitatesocialmediaprofilesdiffer

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Background•  Discursiveins4tu4onalismemphasizestheimportanceofideasanddiscoursesinthecontextofins4tu4onsandtakesamoredynamicperspec4veofchangeintoaccount(Schmidt2008).

•  Communica4onisessen4alforsocialintegra4onandeffec4vepolicyimplementa4on.

→Howdoins4tu4onscommunicatewiththepublic,howcommunica4onstrategieschangeover4meandwhyarecertainpoli4csmoreeffec4vethanothers?

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Background:Post-COP21

11/30/15–12/12/15COP21

April22,2016• 191signatories

(pre-G7)May15/16•  Jointagreementonde-carboniza4on

May26/27,2016G7

Oct5,2016• 83ra4fica4ons• Germanyra4fied

Nov4,2016• Parisagreementwentintoforce

Nov8,2016• Japanra4fiedtheParisagreement

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G:1980TheGreens(Bündnis90/DieGrünen)

G:1984TheGreenselectedintheBundestag

G:1986BMUB

G:1998-2005Greensin

Governmentcoali4onwith

SocialDemocrats

(SPD)

J:2001Ministryfor

theEnvrionment

J:2012GreensJapan

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Ins4tu4onalisa4onofenvironmental(„green“)poli4cs

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DataandmethodCollec4ngTwieerprofiles’tweetsusingNcapture(Nvivo)

Quan4ta4veapproach-  Numberoffollowers,tweets(impactandbehavior)-  Networkstrategies(ego-centricsociogram)Qualita4veapproach-Content

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Dataandmethod

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Results:Numberoftweets(G7countries)

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0

50

100

150

200

250

300

2015/11/30-2015/12/06

2015/12/07-2015/12/13

2015/12/14-2015/12/20

2015/12/21-2015/12/27

2015/12/28-2016/01/03

2016/01/04-2016/01/10

2016/01/11-2016/01/17

2016/01/18-2016/01/24

2016/01/25-2016/01/31

2016/02/01-2016/02/07

2016/02/08-2016/02/14

2016/02/15-2016/02/21

2016/02/22-2016/02/28

2016/02/29-2016/03/06

2016/03/07-2016/03/13

2016/03/14-2016/03/20

2016/03/21-2016/03/27

2016/03/28-2016/04/03

2016/04/04/-2016/04/10

2016/04/11-2016/04/17

2016/04/18-2016/04/24

2016/04/25-2016/05/01

2016/05/02-2016/05/08

2016/05/09-2016/05/15

2016/05/16-2016/05/22

2016/05/23-2016/05/29

2016/05/30-2016/06/05

2016/06/06-2016/06/12

2016/06/13-2016/06/19

2016/06/20-2016/06/26

2016/06/27-2016/07/03

Num

bero

fTweets

@bmub(Germany)@Kankyo_Jpn(Japan)@environmentca(Canada)@ecologiEnergie(France)@minambienteIT(Italy)@DefraGovUK(UK)@EPA(USA)

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Results:Numberoftweets(G7countries)

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0

50

100

150

200

250

300

2015/11/30-2015/12/06

2015/12/07-2015/12/13

2015/12/14-2015/12/20

2015/12/21-2015/12/27

2015/12/28-2016/01/03

2016/01/04-2016/01/10

2016/01/11-2016/01/17

2016/01/18-2016/01/24

2016/01/25-2016/01/31

2016/02/01-2016/02/07

2016/02/08-2016/02/14

2016/02/15-2016/02/21

2016/02/22-2016/02/28

2016/02/29-2016/03/06

2016/03/07-2016/03/13

2016/03/14-2016/03/20

2016/03/21-2016/03/27

2016/03/28-2016/04/03

2016/04/04/-2016/04/10

2016/04/11-2016/04/17

2016/04/18-2016/04/24

2016/04/25-2016/05/01

2016/05/02-2016/05/08

2016/05/09-2016/05/15

2016/05/16-2016/05/22

2016/05/23-2016/05/29

2016/05/30-2016/06/05

2016/06/06-2016/06/12

2016/06/13-2016/06/19

2016/06/20-2016/06/26

2016/06/27-2016/07/03

Num

bero

fTweets

@bmub(Germany)@Kankyo_Jpn(Japan)@environmentca(Canada)@ecologiEnergie(France)@minambienteIT(Italy)@DefraGovUK(UK)@EPA(USA)

G7

COP21

Pre-G7

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Impactrate:

Numberoffollowersin

rela4ontothemain

popula4on

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Ego-centricsociogram

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@BMUB @Kankyo_Jpn

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#Umfrage: Wie häufig fahren Sie mit dem #Fahrrad? Jetzt

abstimmen & re-tweeten! #TagdesFahrrads

#Mobilwandel

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0

50

100

150

200

250

@bmub(Germany)

@Kankyo_Jpn(Japan)

BM#Hendricksstelltklar:BMUB+SPD-geführteMinisterienwerdenWieder-Zulassungvon

#Glyphosatnichtzus4mmen!

Geschaq!DieWelthatsichentschieden:füreinglobalesKlimaabkommen,erstmalsmitallenStaaten.

#COP21

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Word Length Count 環境 2 453 開催 2 435 エコ 2 231 行う 2 325 発表 2 246

参加 2 187 地域 2 169 環境省 3 166 生物 2 165 公園 2 161 くださる 4 182 情報 2 213 自然 2 157 東京 2 154 地球 2 190 企業 2 192 募集 2 137 多様 2 128 大臣 2 127 取組 2 128

Word Length Count #hendricks 10 359 #cop21 6 203 @bmub 5 129 @jochenflasbarth 16 121 #klimaschutz 12 118 #bmub30 7 64 #parisagreement 15 62 #ziek 5 59 @adlergunther 13 55 @unfccc 7 52 @bbsr 5 46 @iki 4 43 @mschroeren 11 43 @unep 5 43 @haufestephan 13 37 @rischwasu 10 37 paris 5 37 morgen 6 34 #dubistdiestadt 15 33 #umweltpolitik 14 30

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Twieerac4vityac4ve

passive

Twieerpopularity

low high

BMUB

MoE

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DiscussionSocialmediastrategies•  BMUBhasamoreoutlinedsocialmediastrategyamong

governmentalins4tu4onsthanJapan•  Engagementininterac4on(retwee4ng)withmass-mediasupports

agenda-serngfunc4onoftheGermanenvironmentalministry•  Germany:Dominatedbyins4tu4onsthatengageininterac4on→　Publicofficialsdonotaltertheircommunica4onstrategiesbetweenmediabutratheruseacommonstrategyacrossdifferentmedia

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Limia4onsandfurthersteps

•  Comparingthesocialmediastrategywithotherministries•  Adapttheanalysisbyusingdifferentanalyi4caltools→Sociogramsgiveinsightsoftheins4tu4ons’socialmediastrategiesbutmayrepresentafalseimageoftheactualimpact•  Quan4ta4vedataprovidealimitedpointofviewinterms

ofimpact→revisitthedatatoinves4gatetheimpactofcertaintweetsoutsidetheministries’ego-centricnetwork 16

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Thankyouverymuchforyouraeen4on!

Contactinforma4on:manuela.g.hartwig@gmail.com

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Acknowledgements:Thisstudyispartoftheinterna4onalresearchprojectonCompara4veEnergyPolicyDiscoursesinJapanandGermany(CEDP)attheIns4tuteforCompara4veResearchinHumanandSocialSciencesoftheUniversityofTsukuba,fundedbytheJapanSocietyforthePromo4onofSciences(JSPS)(AAD26048)(PrincipalInves4gator:LeslieTkach-Kawasaki,UniversityofTsukuba).

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