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Healthy Living
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What makes Healthy Living so difficult today?
OUR LIFESTYLE….
• Unhealthy diet
• Lack of exercise
• Stress
• Excess Alcohol
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Half of Delhi’s population is overweight
• …49.4% of Delhi is
overweight… as per WHO BMI
Index of 25
• On the Asian BMI parameter
of 23,the percentage rises
to 65%TIMES OF INDIA…reports
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The Lancet 2005….reports Lives lost due to Lifestyle diseases in 2005 was…
53% Lifestyle diseases, unfortunately, are the price we
pay for the progress.
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Obese Population A growing population of obese people in India…
50%Of the country’s Urban population is OBESE
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Obesity Surgery Society… Study conducted in leading Indian Public
Schools across the country shows…
30%Of the students are OBESE
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• Heart Problems
• High Blood Pressure
• Stroke
• Diabetes
• Cancers
• Joint Pain
Obesity accelerates …
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“ In a historic first, there are now as many
OVER NOURISHED
People as undernourished around the
world.”
…Reports
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Globally, there are more than 100 crores
overweight adults, at least 30 crores
of them obese
WHO REPORTS…
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1/3rd of males and more than
1/2 of the females belonging
to upper middle class in India
are currently overweight
This amounts to 4-5 crores overweight Indians
Nutrition Foundation Of India
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WHO states…
OBESITYThe Epidemic of the Millennium
The Leading Cause of Lifestyle Diseases
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WHO Estimates…
By 2020 more people will die
of weight related illness like
Heart attacks than of tuberculosis…
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Causes OBESITY
ENERGY INTAKE > ENERGY EXPENDITURE
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How do we measure
Obesity?
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Body Mass Index
BMI (Body Mass Index) = Weight (Kgs) / Height x Height(mts)
Obese>30
Overweight25 – 30
Healthy20 - 25
Under weight<20
CATEGORYBMI
As per WHO Index
E.g. Weight = 75kgs, Height = 1.67 meterBMI = 75 / (1.67) x (1.67) = 27.0 ( Overweight)
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Knowing Your Shape
Obesity around waist creates Apple Shape
Obesity around hips or thighs creates
a Pear shape.
An apple shape causes
more health risks
than a pear shape
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Waist to Hip Ratio
WHR (Waist to Hip Ratio) = Waist (cms) / Hip (cms)
>0.85Women
> 1.0Men
WHR associated with health risks
Gender
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•Reduces the longevity
•Deteriorates the quality of life
•Results in Hypertension, Diabetes, Heart problems,
Arthritis, Cancer
Psychological consequences
Disrupted self image - Depression
Lack of confidence
Obesity/ Overweight - Increases Health Risk Factor
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Health care trends
In response to health fears –
consumers are looking for
HEALTHY LIFESTYLE OPTIONSSource: WHO, CII-McKinsey study, 2000
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WEIGHT MANAGEMENT…
A New Mantra
Improves quality of life
Improves self esteem and confidence
Better control of any health risk
Feel fit and more energetic
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FATI
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PR
OD
UC
T
FO
OD
EX
ER
CIS
E
MO
TIV
AT
ION
Four Pillars ofWeight Management
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Healthy Weight Management
PHILOSOPHY
Decreasing the amount of Calories in Food
Increasing physical activity
Calories in Food < Calories Used =Weight Loss
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POSITRIM IS A BIG OPPORTUNITY!
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POSITRIMMeal Replacement - Low Fat Drink Mix
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POSITRIM VANILLA FLAVOUR
• NATURAL Vanilla flavour.
• Known for its excellent and
highly preferred flavour,
fragrance and aroma.
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Balanced ratio of 2:1 = carbs:protein
No artificial colors, flavors or
preservatives
170 calories & 2 grams of Fat
6 grams of dietary fiber
1/3 of the daily Value for 24 essential
vitamins and minerals
18 amino acids
POSITRIM –Healthy Drink
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Healthy Weight Loss …
does not only mean
Eating low calorie foods,
but also to maintain
A HEALTHY LIFESTYLE
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POSITRIM
Healthy Living Weight
Management Program
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Begin with a Realistic Goal
Say… 5 - 8 kgs in
2 months time
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
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Intensive Weight Loss (Phase I) - for first 2 weeks
Controlled Weight Loss (Phase II) - next 10 weeks
Maintenance
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
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Begin the weight loss program with Phase I
Choose any 2 meals amongst Breakfast, Lunch & Dinner (preferably not two consecutive meals)
Replace with POSITRIM drink twice a day
POSITRIM
Intensive Weight Loss (Phase I)
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Total daily calorie should add up to
1200 calorie
Follow this phase for 2 weeks and then move to phase II
Intensive Weight Loss (Phase I)
POSITRIM
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Replace 1 meal with POSITRIM drink and eat two other meals
Total daily calorie should add up to 1500 calorie
Follow this phase for remaining 10 weeks
POSITRIMControlled Weight Loss (Phase II)
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Once you have achieved your ideal weight
Maintain it !
by following Phase II along with regular
exercise
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
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ATTRACTIVE & INFORMATIVE
POSITRIM BUSINESS BUILDING TOOLS
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POSITRIM
STARTER PACK
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POSITRIM
• Shaker
Helps you prepare tasty
Positrim shakes.
DAP: Rs 99/-only
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POSITRIM• PedometerAn effective tool to improve your
Physical strength and fitness.
Measures the distance walked and monitor the number of calories burnt.
DAP: Rs 99/-
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POSITRIM
BMI Calculator with Measuring Tape
Helps you calculate your
Body Mass Index.
DAP: Rs 49/-
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Brochure:Available in English and Hindi
DAP: Rs 30/- for a pack 5’s
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Healthy Recipes with Positrim
Chef Rakesh Kumar Crown Plaza, Delhi
DAP:Rs 35/-for 5
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Let’s Prepare some
“TASTY & HEALTHYPOSITRIM CHOCOLATE &
VANILLA SHAKE”
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4-3-2-1 Body Training System
Sean FoyHealth & Fitness Specialist at Nutrilite Health InstituteFilm in Hindi & English
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Positrim Film
In six regional languagesSet of two films Rs 100/-
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POSITRIM
MRP – Rs 1699
Pack Size – 15 Sachet
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Number of Packs for 12 weeks
(Three Months)
Week 1 : Two pouches a day
(Intensive Weight Loss) – 1 carton
Week 2 : Two pouches a day
(Intensive Weight Loss) – 1 carton
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Number of Packs for 12 weeks
(Three Months)
Week 3 to 12 : One pouch a day
(Controlled Weight Loss) – 5 cartons
Total Number of cartons
in 12 weeks (3 months) - 7 cartons
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The Secret of Managing Weight
•
Commitment
• Discipline
• Honesty
• Flexibility
• Consistency
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