Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si...
-
Upload
jesse-adams -
Category
Documents
-
view
215 -
download
0
Transcript of Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si...
![Page 1: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/1.jpg)
Positive Community Norms Model
Laura Smith, Snoqualmie Valley Community NetworkAngela Thompson, Si View Community Center
![Page 2: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/2.jpg)
Data from CDC’s Tobacco Control State Highlights 2010
Quick look at our perceptions
In Washington state, the percentage of adults who smoke is:a. 16%b. 25%c. 34%d. 41%
![Page 3: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/3.jpg)
Data from CDC’s Tobacco Control State Highlights 2010
Quick look at our perceptions
In Washington state, the percentage of teens (12-17) who smoke is:a. 16%b. 25%c. 13%d. 10%
![Page 4: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/4.jpg)
The Positive Community Norm model is a multi-faceted approach to community transformation.
![Page 5: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/5.jpg)
PCN is founded upon the framework known as The Science of the Positive (a framework that allows us to study, measure, and grow the positive)
SOTP recognizes three core elements: Spirit, Science, Action
Spirit
Science Action
![Page 6: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/6.jpg)
Science of the Positive
◦Refocus our vision on the positive, healthy normative behaviors.
◦Provide energy to that which we want to grow.
◦Data from interventions that portray health as the norm and expected behavior result in increased health protections and lowered risk (Perkins, Haines & Rice, 2005).
![Page 7: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/7.jpg)
7 core principles of SOTP
Be positiveBe presentBe perceptiveBe purposefulBe perfectedBe proactiveBe passionate
![Page 8: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/8.jpg)
Positive Community Norms Model Overview
Science of Positive
leadership (Spirit)
Prevention Portfolio
management (Action)
Positive Norms Campaigns (Science)
![Page 9: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/9.jpg)
PCN Steps: OverviewPlanning and Environmental AdvocacyBaseline DataMessage DevelopmentCommunication PlanPilot TestingImplement CampaignEvaluation
![Page 10: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/10.jpg)
Step 1: Planning and Environmental Advocacy
Consider:Who are your stakeholders?What resources does your organization have?How will we commit staff time?How will we fund campaign?
Examples:Staff with various expertiseFacilities and equipmentFunding sources identifiedPlanning for survey development (if needed) and
analysis expertise
![Page 11: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/11.jpg)
Step 2: Baseline Data
Consider:What data are available about your issue and your community?
Examples: Local school surveys State youth surveys Behavioral Risk Factor Surveillance System (BRFSS) National Survey on Drug Use and Health (NSDUH) State level tobacco surveys Police statistical reports
![Page 12: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/12.jpg)
Perception vs. Norm (Reality)Goal: shrink the perception
10th graders per-ceive this many other 10th graders to be drinking regu-larly
Percentage of 10th graders who report having a drink in last 30 days
THE GAP
![Page 13: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/13.jpg)
Step 3: Message Development
Consider:Who can help with message development and media creation?
Examples:Local advertising or publicist peopleLocal graphic artistsLocal radio personalitiesPeople who are good with wordsPeople who are well connected with your focus
audienceRepresentatives from your focus audience
![Page 14: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/14.jpg)
Guiding principles of a PCN message
1. Positive2. Normative3. Reflective4. Inclusive5. Neutral6. Clear7. Data-based and source specific
![Page 15: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/15.jpg)
This one does NOT work!
![Page 16: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/16.jpg)
This one works!
![Page 17: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/17.jpg)
Step 4: Communication Plan
Consider: Who can help with implementing your campaign? What other channels can you use to reach your focus audience?
Examples: School personnel to help putting up posters Local advertising people to help with placement Newspaper editors Radio talk show hosts Billboard companies Electronic marquis at local businesses School newsletters athletic events handouts Banners in key locations
![Page 18: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/18.jpg)
Step 5: Pilot Testing
Consider:Who is best at pilot testing?Who can help gain access to your focus audience
for pilot testing?
Examples:Teachers at schoolPrincipals allowing access during lunch or between
classesBusinesses where you can conduct intercept
surveys
![Page 19: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/19.jpg)
Step 6: Implement Campaign
Consider: Who can help with implementing your campaign? Who can help listen for reactions?
Examples: School personnel to help putting up posters Local advertising people to help with placement Newspaper editors Radio talk show hosts Billboard companies School health teachers School counselors People in local business, school staff meetings Parent meetings School newsletters athletic events handouts
![Page 20: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/20.jpg)
Step 7: Evaluation
Consider:Who are your evaluators?Who can help document media related
activities and responses?
Examples:Professional evaluatorsCoalition members who act as “historians”
![Page 21: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/21.jpg)
A few other essential learnings…
Perceptions change faster than behavior
We need access to some/more perception data from focus audience
PCN campaigns require funding!
Youth can serve as focus group, but should not be charged with full message development. (Too hard for us to say no to their ideas, even when they don’t fit criteria for campaign)
![Page 22: Positive Community Norms Model Laura Smith, Snoqualmie Valley Community Network Angela Thompson, Si View Community Center.](https://reader035.fdocuments.us/reader035/viewer/2022062516/56649dbe5503460f94ab147b/html5/thumbnails/22.jpg)
Great things are not done by impulse, but by a series of small things brought together.
--Vincent Van Gogh
Thank you.