POSITIONING WORKSHOP Presented by Chris Wright 26 April 2012.

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  • Slide 1
  • POSITIONING WORKSHOP Presented by Chris Wright 26 April 2012
  • Slide 2
  • What is positioning? the process by which you try to create an image or identity in the minds of your target market
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  • Why does it matter? differen tiation ELEVATOR PITCH
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  • differen tiation Why does it matter?
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  • differen tiation Why does it matter?
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  • differen tiation Why does it matter?
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  • ELEVATOR PITCH
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  • Why does it matter?
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  • Workshop Is / Isnt Competitive Variance Emotional Rewards Personality Friends / Bizarro Positioning Summary
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  • IS / ISNT Platforms Business model GenreMechanic Input method Meta game Age rating Development process Art style Narrative style Style of play experience etc. etc. etc.
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  • Competitive Variance
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  • EMOTIONAL REPONSE Mastery Adrenaline Sorrow Joy Empathy Protectiveness Fear Empowerment Achievement Creation Escape Enlightenment Release Amusement Connection Competition Belonging Exclusion Frustration Accomplishment
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  • PERSONALITY
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  • FRIENDS / BIZARRO Car Vehicle Drink Food Lolly Actor Movie TV show Character Super Hero Musical style Band / Singer Clothing Animal Colour
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  • Summary Is / Isnt Competitive Variance Emotional Rewards Personality Friends / Bizarro Positioning Summary
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  • THANK YOU