Positioning the Future NWPCA’s Future’s Research Project 2012.
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Transcript of Positioning the Future NWPCA’s Future’s Research Project 2012.
Positioning the Future
NWPCA’s Future’s Research Project
2012
Industry Issues
Lumber pricing/availability Nail pricing Competition from alternative materials Internal competitive pricing OSHA regulations USDA/APHIS state/county/municipal quarantines ISPM 15 regulations FDA regulations Labor shortages Employment regulations Customer awareness and understanding their increased
demands Footprint changes – stringer to block Pallet pools Health insurance cost
Positioning the Future
NWPCA’s Future’s Research Project
2012
Exercise Book
Positioning for the Future
Bruce ScholnickPresident & CEO
National Wooden Pallet and Container Association
A WorkbookTo
Jump Start Your Creative Engine
People get stuck by focusing on efforts to try and fix what is wrong instead of working toward what they truly want.
A + B…n C
Criteria for Criteria
M = Accurately capture the collective thoughts of our industry;
M = Are realistic;M = Define the specific significant requirements for
policy efficacy,M = Define parameters related to management,
development, programs, expertise and finance;M = State all/only relevant data in a minimum number
of statements;M = Point to at least one way to start;M = Provide a framework for judging and improving
ideas;
Criteria consist of statements that form a matrix which, taken together:
M = Must
D = Desirable
B = Bonus
Criteria for Criteria
M = Is consistent within itself and within the criteria context;
M = Is realistic;
M = Is rated and ordered in relation to its perceived importance;
M = Is concise;
M = Is specific, avoiding ranges, and
D+= Is a positive statement/definition
And each of which, taken alone:
M = Must
D = Desirable
B = Bonus
Key Issues for Criteria Development
How long before commercialization
Cost of entry Cultural match Industry vs. individual
entry New venture or add-on
to existing business Labor intensity Amount of
govern/regulatory interaction
Amount of competition
Mature or emerging market
Level of risk tolerance Steepness of learning
curve Margin requirement Market demand Raw material
availability Funding source Technology availability Other barriers to entry
Market Opportunity
New market for wood/wood-based byproduct
Wood pallet enhancement Alternative transport logistics Process improvement/efficiencies Pallet handling equipment Something totally new
Project Team (Evaluative)
Setting Criteria Evaluation Opportunity Areas
Group Session (Creative)
Developing concepts Developing ideas
Future Panels
Children Tire dealers Intermodal containers
specialists Grocery stores Logistics experts End-users DC operators Truckers/truck industry Chemists Heat treatment experts
Machine manufacturers Energy providers Landfill specialists Package designers Forestry Mulch/landscape
material Military Fumigators Weight loss specialists
Future Panels
Extruders Plastic industry Material scientists Structural engineers Magnetic engineers Aeronautical engineers Carnival ride/Disney ride inventors Airport designers Saw mills Biofuel providers
Timetable
March – Florida October –Texas