Positioning (Social Media)
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Social Media for Social Good Positioning: The Battle for Your Mind
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A discussion of Jack Trout and Al Ries Positioning and how it applies to social media.
Transcript of Positioning (Social Media)
Social Media for Social Good
Positioning: The Battle for Your Mind
It’s a Crowded Marketplace
Crowd in Venice by Will Hybrid, http://www.flickr.com/photos/wili/146700222/
Media Types
• Billboards• Mail• Magazines• Newspapers• Books• Radio
• Broadcast TV• Cable TV• Email• Web• Mobile
Even Here!
Image credit: http://farm1.static.flickr.com/223/478592465_7aaec23ede.jpg
Add a Fractured Social Media Environment and You Get…
Light Chaos by Kevin Dooley, http://www.flickr.com/photos/pagedooley/3199296759/
Consider the Greenspace
• Green Options• TreeHugger• The Daily Green• EcoGeek• NYTimes: Dot Earth and
Green Inc.• It’s Getting Hot In Here
Community
• EDF• Greenpeace• National Wildlife Fund• Defenders of Wildlife• Sierra Club• EPA• Stop Global Warming• Al Gore
Positioning
Or Seduction
“Don’t play semantic games with the prospect. Advertising is not a debate. It’s a seduction.”
- Al Ries and Jack Trout, Positioning
Strategies to Stand Out
• Understanding your place in the market• Don’t go head to head w/ 800 lb. gorillas• Instead try to seize first within your niche• Differentiate and separate• Reposition the competition• Naming is everything!• Line extensions = bad
The Ries and Trout Nonprofit Example
Additional Nonprofit Examples
Additional Nonprofit Examples
Your Thoughts?
