Positioning Political Savvy 06.2009
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Transcript of Positioning Political Savvy 06.2009
Positioning, Power & Political Savvy
Renée T. WalkerAVP, Public Relations & Marketing
Central Michigan University
Agenda• You Inc.
– Building Brand You
• Political Savvy– What’s Your Political IQ?
• Success Strategies– Getting in the Game
You, Inc.
Brand Power
Building Brand You
• BMW – The ultimate driving machine
• Performance, power and style
• Highly accomplished innovative senior leader and communications professional delivering results for more than two decades.
Activity One
Identify a product, organization or service that exemplifies your
personal brand.
In 15 words or less describe what differentiates you as a product or
service.
Brand Management• Brands are
– More than a logo or tagline– Built from the inside out – Only as strong as their weakest touch
point– Differentiators that lead to
competitive advantage
• The sum total of the direct and indirect encounters with you
• Becomes the promise you make on a daily basis — the essence of what you strive to accomplish
• Conveys a simple, easy-to-understand perception that encompasses both current and aspirational identities
Brand Positioning
• Provide a solid product or service
• Establish credibility and believability by remaining committed to your core values
• Clearly and constantly communicate your value promise to build brand loyalty
• Be visible and connected to the communities you serve through affiliations, partnerships and charitable activities
Strong BrandsVa
lue
Prop
osit
ion
Deliver on your brand promise
Strong brands are built on a solid foundation and are developed over time.
Infuse value promise within all touch points
Provide dependable and consistent service
Building Brand You• Influence versus control• Begin within• Take the initiative• Champion the vision and benefits• Lead the conversation• Appreciate the small wins• Be visible, persistent and patient
Break
Political Savvy
Activity Two: Test Your Political IQ
Politically savvy individuals…• Place the achievement of their personal
and professional goals ahead of the organization’s interests.
• Generally prefer to work alone rather than as a team player.
• Are extroverts with great interpersonal skills.
• Manipulate situations and use any means necessary to achieve the desired goal.
• Address conflict diplomatically to create win-win situations.
FALSE
FALSE
FALSE
FALSE
TRUE
Activity Two: Test Your Political IQ
Politically savvy individuals…• Frequently take considerable risks.
• Understand the culture, reward and penalty systems of the organization.
• Recognize that politics is a fact of organizational life.
• Favor control at strategic points versus heavy-handed control.
• Become active in organizational politics to improve the decision-making process.
TRUE
FALSE
TRUE
TRUE
TRUE
Strategies for Success
LeadershipStyles =
Focuses on: Makes changes:• Facilitating
work• Results
• Opportunities
• Innovation
Persuades by:• Involvement• Directing
• Creating trust
• Explaining
Learns by:
• Slowly• Rapidly
• Radically
• Carefully
• Listening• Doing
• Questioning
• Studying
Leadership Attributes
Individual Power Sources
Individual Power
Formal PowerLegitimate powerReward powerCoercive powerInformation power
Informal PowerExpert powerReferent powerCharismatic power
Successful Leaders…• Recognize their strengthens and
weaknesses
• Understand if their leadership style is suited to the demands of the situation
• Consider the types of people they need to complement their leadership style
Max Depree, Leadership Is an Art
Successful Leaders….• Build and leverage their personal
brand
• Communicate. Communicate. Communicate.
• Earn the trust of their team
• Take care of their team, their team will take care of them!
Activity Three
Working as a group, use the tools, tips and techniques to develop a strategy for one of the provided
scenarios.
Don't let the fear of falling keep you from knowing the joy of flight.
— Lane Wallace, West Coast Editor Flying Magazine
Don’t resist resistance
Educate and energize
Participate and engage
Questions?