Positioning on five dimensions of service quality

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Positioning on Five Dimensions of Service Quality

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Positioning on five dimensions of service quality

Transcript of Positioning on five dimensions of service quality

Page 1: Positioning on five dimensions of service quality

Positioning on Five Dimensions of Service Quality

Page 2: Positioning on five dimensions of service quality

Five

Dim

ensi

ons

ReliabilityResponsive

nessAssuranceEmpathyTangibles

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Reliability

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Responsiveness

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Assurance

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Empathy

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Tangibles

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SERVICE POSITIONING USING BLUEPRINTS

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Pos

itio

nin

g b

y Ser

vice

Evid

ence

by Peopleby Physical Evidence

by Process

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Positioning by People

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Positioning by Physical Evidence

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Positioning by Process


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