Positioning -...

FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations21

PositioningPositioningPositioning

FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations

Positive Factor:Increasing demand for “Geospatial information”Negative Factor:Slowdown in construction industry

Japan

Positive Factor:Growth in Latin American marketsNegative Factor:Concern about long-term recession

America

Positive Factor:Economic growth and expansion in infrastructure investmentNegative Factor:Impact from global recession

Emerging countries

Positive Factor:Increasing demand for IT construction and precision agricultureNegative Factor:Concern about long-term recession

Europe

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Positioning

Outlook for Market Trends by RegionOutlook for Market Trends by RegionOutlook for Market Trends by Region


Positive Factor:Further penetration of IT technologiesNegative Factor:Impact from recession; fall in grain prices

Agriculture

Positive Factor:Market development with new productsNegative Factor:Restrained purchase decision due tosluggish economy

Measurement

Positive Factor:Increasing demand for “Geospatial information”Negative Factor:Restrained purchase decision due tosluggish economy

Surveying / GIS

Positive Factor:Economic stimulus measures and increase in infrastructure investmentsNegative Factor:Restrained purchase decision due tosluggish economy

Construction

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Positioning

Outlook for Market TrendsOutlook for Market TrendsOutlook for Market Trends


Basic PolicyBasic PolicyBasic Policy

Positioning

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More focus on Emerging countriesMore focus on Emerging countriesMore focus on Emerging countries

Accelerate integration with SokkiaAccelerate integration with SokkiaAccelerate integration with Sokkia

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22

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Enhancement of products and sales forces

Precision agriculture, Mobile mapping and Telematics

Realization of “synergy effects”ahead of original schedule

Action of FY2009AcActiontion ofof FYFY20092009

More focus on Growing marketsMore focus on More focus on Growing marketsGrowing markets

FY2008 Financial Results FY2008 Financial Results BBriefing Sessionriefing Session Topcon Investor RelationsTopcon Investor Relations25

Positioning

FY2008 Results FY2009 Plan

Action of FY2009AcActiontion ofof FYFY20092009Sales CompositionSales CompositionSales Composition

¥¥58.0 58.0 billionbillion

¥¥49.3 49.3 billionbillion

5%5%

15%15%

New Fields(Growing market)New FieldsNew Fields

(Growing market)(Growing market)

Existing fieldsExisting fieldsExisting fields


Focus on Emerging CountriesFocus on Emerging CountriesFocus on Emerging Countries

Positioning

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Try to get infrastructure improvement deals ・VRS projects in China・Economic stimulus projects

GOWINTotal Station

Green LabelTotal StationGNSS Receiver

Enhance products targeting emerging countries

Reinforce sales forces

FY2006 FY2007 FY2008 FY2009FY2006 FY2007 FY2008 FY2009

Sales for Asia andMiddle East countries

Sales for Asia andSales for Asia andMiddle East countries Middle East countries


G3 capableNET-G3 receiver& CR-G3 antenna


Growing Market : Precision AgricultureGrowing MarketGrowing Market : Precision Agriculture: Precision Agriculture

Positioning

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PlanningPlanningPlanning

GrowingGrowingGrowingPlantingPlantingPlanting

Expand sales channels(including OEM and partnership)

Enhance product portfolio suitable to year-round farming cycle Sales for

Precision agriculture

Sales for Sales for Precision Precision

agriculture agriculture

FY2009FY2009PlanPlan

FY2006FY2006Entry to Entry to businessbusiness

200%200%200%FY2007FY2007 FY2008FY2008


HarvestingHarvestingHarvesting


Positioning

Drive to acquire 3D data around the vehicle!

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Action of FY2009AcActiontion ofof FYFY20092009Growing Market : Mobile MappingGrowing Market : MGrowing Market : Mobile Mappingobile Mapping

Drivingsurveyor

3D point clouds

360°Image data


Positioning

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Example of use: Multifactor geospatial information


Growing Market : Mobile MappingGrowing MarketGrowing Market : Mobile Mapping: Mobile Mapping


Positioning

Example of use: “Robot car” unmanned vehicle

Robot car experiment on a public road in San Francisco

Robot car experiment Robot car experiment on a public road on a public road in San Franciscoin San Francisco

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(Broadcast on “Prototype This” by Discovery Channel in U.S. in December 2008. )

TOPCON inside!TOPCON inside!

Action of FY2009AcActiontion ofof FYFY20092009Growing Market : Mobile MappingGrowing MarketGrowing Market : Mobile Mapping: Mobile Mapping


Construction

Precision Agriculture

Fleet Management

Example of use : Asset management

Survey & GIS

Mining

Mobile Control

Growing Market : TelematicsGrowing MarketGrowing Market : Telematics: Telematics

Positioning

SiteSiteSite

FleetFleetFleet

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Central control room

Central Central control roomcontrol room


Accelerate integration with SokkiaAccelerate integration with SokkiaAccelerate integration with Sokkia

Positioning

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Realize synergy effects of integration Ahead of original schedule!

FY2008 FY2009 FY2010FY2008 FY2009 FY2010Improvement forecast

Action of FY2009AcActiontion ofof FYFY20092009O

riginal Plan

Revised P

lan

Synergy effect planSynergy effect plan(Effects from integration of (Effects from integration of development, production and sales development, production and sales functions, minus goodwill, interests functions, minus goodwill, interests and other costs)and other costs)

Integration of international sales departments in HQ Consolidation of sales offices in JapanIntegration of overseas subsidiariesPersonnel exchanges and appropriate allocation in engineering division Integration of production division

Positioning -...

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