POSITIONING BANGLADESH IN THE EXPORT MARKET

POSITIONING BANGLADESHIN THE EXPORT MARKET

Export SuccessExport Success

• Countries with strong domestic demandCountries with strong domestic demand

• Entrepreneurship

f i b• Manufacturing base

• Good logistics

• Preferential treatment GSP, Quota, Zero Duty Entry y

• Will do well in Export

STRENGTHS OF BANGLADESH AS MANUFACTURING HUB

d &• Land Prices & Construction Cost• Power• Water• Human Resource• Human Resource• Logistics & Transport• Law & Order• Banking & Financeg

GEOGRAPHICAL POSITION OF BANGLADESH

UK

IndiaUSA

UK

BD Italy

Malaysia

Singapore

KSA

UAE

Africa Singapore

Australia

Bangladesh is in a very advantageous position in terms of it’s geographic location

IMPEDIMENTS OF EXPORT FROM BANGLADESH

Country Name of the Port Rate ($)U A E Jebel Ali 475U.A.E Jebel Ali 475 K.S.A Riyadh 865 Djibouti Djibouti 1,150 Angola Luanda 2 275Angola Luanda 2,275 Ghana Tema 1,703 UK Felixtowe 825 USA New York 1 640USA New York 1,640 Australia Sydney 725 Malaysia Port Klang 95 Singapore Singapore 90Singapore Singapore 90

• Infrastructure of ports Still f B l d h d ’t h di t li i t•Still from Bangladesh we don’t have direct liner service to different markets; via Singapore, via Malaysia, via Srilanka

MARKETS WE ARE TAKING SERIOUSLY

• India : NEI in the beginning and all INDIA.• GULF: All the GCC Countries • Malaysia• SingaporeSingapore • Australia• Japan

INDIA AS A MARKET

d h k d f h k

INDIA AS A MARKET

Located within 200 km radius from DhakaZero duty entryHuge populationg p p

MEGHALAYAASSAM

TRIPURA

MIZORAM

WHAT ARE WE SELLING IN INDIAWHAT ARE WE SELLING IN INDIA

• Almost Everything of PRAN and RFL• We are positioning ourselves as a brand PRAN or RFL in the INDIAN market.• Gradually getting successfulGradually getting successful• Experience has been rewarding


• Juices• Drinks• Drinks• Confectionery


• Snacks• Biscuits & Bakery• Biscuits & Bakery• Culinary


• Plastic FurniturePlastic Furniture • Plastic Household


• PVC Pipes FittingsPVC Pipes , Fittings• PVC door, Sheet• Hand tube well

IMPEDIMENT OF EXPORTS TO INDIA

bl h b d bl h• No problem with basic duty, problem with CVD , CESS etc • Major bottleneck is Non Tariff Barriers • Central Food Laboratory Test – CFL report take 40 to 45 daysy p y• Transfer of goods in border taking too much time• Importers need to have bonded warehouse at port• Loading –unloading shed at port• Loading unloading shed at port• Narrow road and infrastructural inadequacy in some ports• Visa for people working in India

WHAT OTHER PRODUCTS CAN BE EXPORTED TO INDIAWHAT OTHER PRODUCTS CAN BE EXPORTED TO INDIA

• CementC t ti M t i l• Construction Materials

• Edible oil• Garments• Electronics• Poultry• Bi‐Cycle & sparesBi Cycle & spares• Fish • BatteryP l h i & F hi B• Poly shopping & Fashion Bag

•Polyester film• Items that can be processed in Bangladesh and export to India

PRODUCTS CAN BE EXPORTED TO INDIAPRODUCTS CAN BE EXPORTED TO INDIA

Fish PoultryPoultry


Cement

Edible Oil


GarmentsBi Cycle & SparesBi‐Cycle & Spares

WHAT OTHER PRODUCTS CAN BE EXPORTED TO INDIAWHAT OTHER PRODUCTS CAN BE EXPORTED TO INDIA

Construction MaterialsConstruction Materials


ElectronicsElectronics


BatteryBattery

GULF AS A MARKETGULF AS A MARKET

• Location• 10% of the GULF people are from Bangladesh • Majority of population are from Asia i.e India, Nepal, Pakistan, Sri LankaPakistan, Sri Lanka• Similar Psychographics • Common food Habits• Socio Economic conditions are similar to Bangladesh• Socio Economic conditions are similar to Bangladesh

GULF AS A MARKETGULF AS A MARKET

PRAN’ ti i UAEPRAN’s operation in UAE

AFRICA AS A MARKETAFRICA AS A MARKET

• Growing economy• Few local manufacturers• Huge demand‐supply gap• Concern about different new Tariff

AFRICA AS A MARKETAFRICA AS A MARKET

M i iMauritaniaGhana

Africa

PRAN’s operation AfricaAngola

ASIA AS A MARKETASIA AS A MARKET

KSAKSA

SingaporeMalaysia

ASIA AS A MARKETASIA AS A MARKET

PRAN’ ti M l iPRAN’s operation Malaysia

PRODUCTS CAN BE EXPORTED TO THE WORLDPRODUCTS CAN BE EXPORTED TO THE WORLD

Kids items

PRODUCTS CAN BE EXPORTED TO THE WORLDPRODUCTS CAN BE EXPORTED TO THE WORLD

Fashion bagPoly bag

CONCLUSION

• Bangladesh is located in a very suitable strategic location

CONCLUSION

• Bangladesh is located in a very suitable strategic location• It is one of the major low cost manufacturing hub• Has got huge potential to exports all over the world

h h l l b l d d d• We have to improve the quality as per global standard and start searching appropriate markets• Job of the govt and policy makers is to help the entrepreneurs g p y p pcreating business friendly environment• Support with proper infrastructure• Our future is very bright• Our future is very bright.

Thank you

POSITIONING BANGLADESH IN THE EXPORT MARKET

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