CompanyProfileLeading HospitalityCommunication& Marketing Agency

ABOUT USA door to a different continuum

With more than 10 years experience

Positioner is an industry leader in

providing outstanding online &

offline communication for the

luxury & travel industry.

Our objective is to position your

product so sharply that it becomes

top-of-mind when your target group

thinks about your category.

We do that. We do it with creativity,

passion, enthusiasm,

professionalism, surprising

concepts, ever-fresh ideas, and an

inimitable style tailored to each

individual project.

Headquartered in the sunny Ticino

where people still master the art of

stress-resistant relaxation, our team

combines Swiss precision with

Mediterranean flair and German

functionality.

Our focus is on class, style, and taste.

Our ambition is to capture site

visitors and to entice them to

explore your exclusive world.

The assets we provide are

timelessness, simplicity,

functionality, and innovation.

www.positioner.com

Some hotels just provide accommodation. Comfortable, clean, and nondescript. And there are hotels that make people feel at home. With an outstanding atmosphere and a refined touch. Those are the special ones we are dedicated to. Daniele BiandaCreative Director & Owner, Positioner

PHILOSOPHY

We know how to communicate

with luxury-seeking targets groups:

they respond to persuasive ideas,

brilliant imagery and ingenious

communication ideas.

We analyze and developed the site’s

results, optimize its integrations,

image, technology and marketing

strategy.

Positioner builds lasting

relationships with their customers

by establishing a communication

strategy developed with the aim to

achieve measurable results.

CLIENTS

Roma

L

SERVICES

We craft custom communication

solutions that integrate your unique

business processes with easy-to-use

tools.

Hotel communication strategy & consultingBrand & Corporate imagePrint designWebsite design & developmentOnline marketingCopywriting & PhotographyROI Analysis

ONLINESTRATEGY

Your website must be your sales

manager in front of millions of

users. Positioner is in a unique

position to provide a set of

enterprise level online marketing,

design & strategy solutions to allow

the Hotel to reach its goals.

ONLINEBOOKING

IDS GDS

REPUTATIONMANAGEMENT(REVIEW)

SEOEMAILMARKETING

PPCSOCIALMARKETING

ONLINE PR

HOTELWEBSITE

REVENUEMANAGEMENT

CASE STUDIES

Villa d’EsteVilla la Massavilladeste.com

villalamassa.com

ClientVilla d'Este is one of the most

charming and iconic hotels in the

world. Located in a beautiful bend of

the lake of Como is no doubt elegant

and rich of charme.

SolutionVilla d'Este fullscreen website allows

the use of big and expressive

pictures, which gives to the online

visitors the chance to see exactly

where they are going to stay. The

structure of the website is very

modern and the elegance of Villa

d'Este is palpable right through the

site.

ResultsPositioner's strategy and design

meant a 50% growth in website

visits and a 40% increase of the time

users spend on the website.

Le Sirenusesirenuse.com

ClientLe Sirenuse, is the pearl of the

Amalfi Coast, in Positano.

"The Sirens" still has a glamour and

poise few hotels in the world can

match.

SolutionThe state-of-the-art design of Le

Sirenuse’s new website creates an

ultra-modern impact, and an

impression of utter elegance is

conveyed throughout the site.�

New pictures had to be taken in

order to express the magnificent Le

Sirenuse at its best.

ResultsPositioner's strategy and design

meant an immediate growth in

website visits and an increase of the

time users spend on the website.

The CambrianAdelbodenthecambrianadelboden.com

ClientSituated amid the pristine scenery of

the Swiss Alps, and with stunning

mountain views in every direction,

The Cambrian offers the kind of

location that tense desk huggers the

world over spend their days

dreaming about.

SolutionA personalized website

with�effective�online marketing

strategies.�It is a personalized service

which develops a synergy between

Positioner and the customer,�that

continues to develop over time.

ResultsThe marketing strategies confirmed

Business Online Revenue increased

by 100% the first 6 months and a

200% increase of the website visits.

<Newsletter(Email marketing)

Website

Flickr (Photos)Channel

TripAdvisorBusiness Listing

Google Local Business

Youtube (Video)Channel

Jagdhof Glashütte jagdhof-glashuette.de

ClientSpecial hotels express perceptible

finesse. The Jagdhof Glashütte is the

place where you feel like home away

from home, in the magnificent

Relais et Châteaux style.

SolutionAn upscale design with integrated

marketing strategies and innovative

technology. New pictures had to be

taken in order to express Jagdhof

Glashütte at its best. An impactful

design to build branding &

recognition.

ResultsAfter the website's redesign and the

change of strategy, Jagdhof

Glashütte appeared in the Top #5

Search Engine position. Both website

visits and time spent on the website

increased by 60%.

Son Juliasonjulia.com

ClientOriginal modern style combined

with great hospitality. A classic

Mallorcan mansion: long, low

wings, honey-coloured stone, faded

roof tiles and simple arches, set in

the hills near Palma.

SolutionA new design which integrates

innovative technology. A full

screen design to build branding

& recognition.

ResultsAfter the website's redesign Son

Julia immediately increased the

number of visitors. The new design

is presenting a modern layout and

features with a classic design.

In addition to the aesthetics, the

new website offers clear

communication of features and

amenities. It is definitely a great

improvement from before.

Hotel Guarda Golfhotelguardagolf.com

ClientThis new and innovative five star

hotel, fashioned in a modern yet

characteristic alpine style, reveals a

unique concept and philosophy.

A new Swiss Alps retreat, with cozy

atmosphere and personalized

service.

SolutionPositioner planned strategically the

launch of Guarda Golf's website in

two phases: first the pre-site whose

goal was to promote the hotel and to

start gathering future clients; then,

once the hotel opened, the official

website.�

ResultsThe official hotel opening has been a

great success. The websites went

from 0 to 8'000 visits per month.

Print Design

Social MarketingFacebook

SolutionHotels client’s facebook page have

been customized by Positioner.

Facebook is a promotional, effective

sales tool for your own hotel.�

Facebook can actually be used to

further the Hotel brand, promote the

brand, increase the interest for your

place.

What about you, do you Facebook?

ResultsSocial marketing has become an

important aspects for marketing any

online business; is the systematic

application of marketing, and is

using to achieve visibility. The social

media marketing plays an

important role in many growing

businesses. Hotels can achieve

higher Return on Investment by

focusing on social media networks

as Facebook and reach potential

guests in reservations.

A good Facebook profile can also

affect the Hotel search engine

rankings.

Mobile Websites SolutionMore than 25% of mobile phone

owners around the world have

browsed the Internet via a mobile

handset looking for a hotel

Positioner provides a professional

Hotel mobile websites compatible

with all major mobile platforms

(iPhone / iPad, BlackBerry, HTC /

Android, etc).

ONLINECONCIERGE

IntroductionThe “Online Concierge” is a

personalized service contract and

involves Positioner and the customer

to evolve over the time together.

When Positioner assumes the role of

your online concierge, we become

your 2nd hand for all your online

marketing strategies; Positioner

analyzes the market and suggests all

the actions to take to maintain great

visibility, profitability & revenue.

As a Positioner client, you are our

guest, and we discreetly take care of

things in the background to assure

your well-being and to safeguard

your interests.

Return on Investment The only way to guarantee success is

to measure the results of your

efforts.

When Positioner assumes the role of

your online concierge, we design

and implement tailor-made tools

and reports that measure your

online marketing results every day

of the year.

Our goal is to separate lookers from

bookers.

“We realize that the true measure of

your site's success is the number of

reservations it generates”.

ONLINEBOOKING

IntroductionPositioner with its “Leading

Booking” has developed an internal

solution with the aim of offering one

of the best booking experiences;

within “Leading Booking” you can

book Rooms, Packages, Restaurant

and Wellness treatments; this help

the customer to customize their stay

and benefits the Hotel by

presenting their services when the

customer is buying.

PHOTO&VIDEO

Online and interactive media

demand for ad hoc created high-

quality photography.

We select the most experienced

photographers to offer you

a professional and outstanding

service.

Our photographers are all

experienced in hotel and

architectural photography.

Their goal lays in catching the very

essence �of your hotel transforming

it in unforgettable images.�

EyePhotos

Capanna San Gottardo

Hotel Internazionale, Bellinzona

Photos

Hotel Lugano Dante, Lugano

ChrisPhotos

Tschuggen Grand Hotel, Arosa

Photos

Trois Rois, Basel

Photos

Kronenhof, Pontresina

SolPhotos

Maradiva, Mauritius

Photos

Le Sirenuse, Positano

CONTACT Our reception desk looks forward to welcoming you.

Positioner SA

Centro Monda 3

6528 Camorino

Switzerland

phone +41 91 840 92 40

fax +41 91 840 92 41

info@positioner.com

Preferred Supplier