Position yourself for Profits on Social Media
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Transcript of Position yourself for Profits on Social Media
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Position Yourself For Profits
On Your Social Networks
Laura Rubinstein, CHt Social Media Marketing Strategist http://facebook.com/CoachLauraR http://linkedin.com/in/LauraRubinstein http://twitter.com/CoachLaura http://pinterest.com/CoachLauraR http://youtube.com/LauraOnSocialMedia http://gplus.to/CoachLaura
www.SocialMediaBlastOff.com www.SocialBuzzClub.com
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Laura Rubinstein Why Should You Listen To Me?
• 2012 Small Business Influencer
Award Top 10
• Coach Top Financial Advisors
• Celebrity Clients & Thought Leaders
• Increased assets under management by $80 million in 1 quarter
• Co-founder of Social Buzz Club with over 5 million reach
As Seen EVERYWHERE On Social Media
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Can you relate?
• Got accounts set up
• Started posting your messages
• Commenting
• No business
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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Did you have a social media strategy?
• You wouldn’t build a house by buying some supplies and starting to hammer together pieces of wood.
• Build your social media platform with a blueprint…for success
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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Your Social Media Blueprint
1. Clarify Your Brand Message
2. Define Your Purpose/Objective
3. Set Your Goal
4. Choose right networks
5. Get Set Up Right On Social Media
6. Choose Strategies
7. Create an Implementation Plan
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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1 - Clarify Your Brand Message
• Your brand is everything you use to convey
• What you do
• Problems you solve
• Who you do it for and who most benefits
• How you do it
• Results they will get
• Quality they can expect and receive
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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Forms of Branding
• Slogan, Tag Line, USP
• Logos
• Website and brochure design
• Office furniture, clothing, colors and style
• How you behave towards prospects and clients
• Quality of your products/service
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Your Brand Message
• What do you want people to feel, think and say about you?
• Does that match the experience they have when they READ your website, social networks, and printed materials and INTERACT with you online and offline?
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2- Identify Your Social Media Objective
1. Increase brand or cause awareness
2. Deliver customer service
3. Build your email list
4. Enhance your reputation & make strategic connections
5. Stay up on industry trends / market research
6. Become known as the “go to” expert
7. Educate your market
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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CAUTION: If you’re only focus is making money, don’t use social media.
When the marketer moves in
the members move out.
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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3- Set Your Goals
• Measureable
• Realistic
• By When
What are your goals?
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Reality Check • How much time are you going to invest?
• How much money will you budget for this?
• Do you have the knowledge to accomplish this goal?
• What help will you need?
• If your reach is 200 and you have no fans, you have 10 friends, growing your opt-in list by 100,000 in 3 months and have no money to get right help, it may not be realistic.
© Copyright 2012 Transform Today. All rights reserved. http://TransformToday.com
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4- Choose your Right Networks
• Facebook, Twitter, LinkedIn
• Pinterest, YouTube
• Google+, Google Plus Local Places
• EmpireAvenue
• Reddit, StumbleUpon
• LOCAL: Yelp, Kudzu, Merchant Circle, Manta
• Industry specific
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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YES, you want to have a BLOG site
• Great for SEO
• Become your hub (website + blog all in one)
• Dynamic content that adds value
• Links to products in posts convert better than side bars and home page
• Have opt-in for valuable gift
• Sales flow (opt-in, auto-responder, videos, free consult, sales page)
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
90% of website
traffic starts on a blog post.
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5- Set Up Your Social Networks RIGHT
• Professional images and videos • Covers and Backgrounds –professional & matching • Facebook Application page for opt-ins • Optimize with keywords in bios/about and
• YouTube titles. • Notes on Facebook • In tweets and hashtags • LinkedIn headlines, summary and titles
• Create Friend Lists and Twitter Lists • Grow your communities
• Join groups on Facebook LinkedIn and Google+
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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6- Social Media Strategies • Share content
• Timed to your events • Relevant to trending topics • Give your best stuff away -> Grow your email list
• Respond daily • Answer others questions
• Initiate Engagement • #Shoutout to influencers and new fans/followers • Thank you for connecting • Contribute in groups, pin and repin others’
content on Pinterest • Happy Birthday and special occasion
wishes directly on others’ pages
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Engagement Strategies 1. Polls
2. Questions
3. Contests
4. Collaborations
5. Giveaways
6. Photos (text images)
7. Videos
8. Private Messaging
9. Facebook Ads
10. Social Buzz Club
© Copyright 2012 Transform Today. All rights reserved. http://TransformToday.com
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Killer Content That Engages
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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Photos with Quotes
• www.photofunia.com
• www.picmonkey.com
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7- Implementation Plan
• Editorial/Content Calendar
• Engagement Matrix
• What to do and when
• engage on other pages.
• Send notes to friends/fans
• Schedule events and invite people
• Respond to questions and comments
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com
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Define
Branding
Goals
Market Mix
Strategic Plan
Choose tools
Develop your
professional presence
Integrate your Blog
Implement
strategies
Engage your
fans, followers,
friends &
connections
Create your
tribe raving fans
Monetize
Capture leads
Sell products
Deliver services
Strategize
Optimize
Magnetize
www.SocialMediaBlastOff.com • www.TransformToday.com
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Where are you today? I have a well crafted social media
marketing plan. I just need more word
of mouth exposure from influencers.
I need a strategy and system that gets
me set up and gets me more exposure,
traffic, leads, influencer endorsements
and sales.
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Get Your Social Media Act Together
Explode your visibility and credibility
Multiply the traffic to your website
Receive public endorsements by key industry leaders who have a strong following and positive reputation
Position and become known as the “go to” expert
How to save time and where to put your efforts for maximum sales and opportunities
Leverage insider strategies that grow your fans, friends, followers and connections
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1. Easy to follow step by step – on screen training
2. Get an Action Plan for each social network
3. Know exactly how to massively grow your network simple steps – Marketing Template
4. Short cut strategies
5. Free tools for maximizing your influencer status
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Create Custom
Tabs Easily
with opt-in & video
Increase you email
list.
BONUS
Get Leads Automatically from Facebook
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Are you doing
the RIGHT
things on
Facebook?
BONUS
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If you’re ready to launch…
BONUSES Get Started Right Video & Action Guide ($49) Pinterest Blast Off System ($199 value) Rock Your Facebook Business Page with Custom apps ($49) Keys to Generating FB Buzz ($27) Social Media Marketing Plan Template ($97) First 5 BEFORE end of meeting 45-minute consultation via phone with
Coach Laura ($250)
Only $497 for entire package.
$670 in
Bonuses
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Do you have more questions
Fill In Contact Form & Questions
Connect with Coach Laura: http://twitter.com/CoachLaura http://facebook.com/CoachLauraR
Done-For-You – Call Coach Laura 619-940-6569
www.SocialMediaBlastOff.com
Social Media Blog: www.TransformToday.com
© Copyright 2013 Transform Today. All rights reserved. http://TransformToday.com