Portugal event 24_11_2015 anom v1.0
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Transcript of Portugal event 24_11_2015 anom v1.0
Borland FY15 Campaign Plan
Field Update 27th August 2014
27/01/2016 1
Carlos Gutiérrez Lanzarán
@carlosgut70
Solution Consulting Director Borland EMEA
How testing supports your multichannel strategy deployment?
24th November 2015, Lisbon
Digital Transformation
Digital Transformation
CustomerExperience
Supply Chainoptimization
Internal Processes improvement
Digital revenuestreams
Transformation goals
Revenue Generation Efficiency
Profita-bility
Market Valuation
Digital Transformation Behind the Hype. Cap Gemini.
Multichannel role in the Digital Transformation
Customer experience strategy
Understanding the
new use cases and
interrelations with
customersSocial networks
leverage
Big data ready
Immediateness
Mobility
Seamless integration on
different channels
Constant Contact
Testing Multichannel
High quality on time
New testing environments
Automation Performance
Testing Governance
Testing MultichannelHigh quality on time?
Shops CRM
Web site
Fidelity program
Social Analytics
iOS App
Android App
Is the new product going to be
delivered on time?
• Try to productize your applications
• Agile requirement and socialization
(avoiding waste)
• Real progress follow-up and early
identification of misalignments (full
coordination and visibility)
• Early testing design and validation
• Change oriented infrastructure and
processes
Testing MultichannelAutomation
Typically:
• Test design and execution are performed later in the lifecycle (waiting for software to be stable)
• Analysts has a low quota in test definition
• Testing asset reuse under criteria of testing team
• Low coordination business-testing
• The scope of testing is aligned with business priorities?
• Are valid the tests performed?
Right people must think of quality earlier!
Move automation left!
Testing MultichannelAutomation (use KDT/BDD as shift left approach)
Test Design
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Group
Test ImplementationApplication
Business Analyst Developer
Tester Tester
Testing MultichannelNew testing environments
Cloud
Server side
Server side Cloud or On premise
• Performance• Functional• Multi browser• App
Client side Cloud or On premise
Device lab
Testing MultichannelPerformance
Immediateness = Response timeMobility =
Jakob Nielsen, 1993 (“Usability Engineering” book, about web):
• 0.1 second, the user feels the system react instantaneously• 1.0 second, user’s flow of thought to stay uninterrupted• 10 seconds, limit for keeping the user’s attention (user will look for
something to do in the meanwhile)
A mobility app customer or a web customer today is much more exigent
Testing MultichannelPerformance
A change in an App or website involve a performance risk that can affect immediately the customer opinion and attrition
A new application needs an “real scenario simulation” performance test
Continuous performance testing
Cloud Computing Performance testing
Testing MultichannelTesting governance
KDT / BDD
Test Governance
One single repository for all
kind of testing assets
including manual testing,
functional, performance,
apps and others
Reporting
Schedule and execute tests
depending on time or events
Maintain the traceability with
the requirement of all the
products under test
Bug tracking integration
Carlos Gutiérrez Lanzarán
@carlosgut70
Solution Consulting Director Borland EMEA
How testing supports your multichannel strategy deployment?
24th November 2015, Lisbon