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Portland’s Downtown District · –New committee responsibilities –In Addition to Marketing,...
Transcript of Portland’s Downtown District · –New committee responsibilities –In Addition to Marketing,...
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Portland’s Downtown District
Yes. Life’s Good Here!
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Portland’s Downtown District
• Portland’s Downtown District (PDD) was established in 1992 and is a not-for-profit 501c(4) organization.
• PDD is Business Improvement District (BID) and is funded by an assessment on properties within the boundaries of the District.
• All property owners and tenants within PDD are free members.
• The District itself extends roughly from Cumberland Ave down to the Waterfront, and from State Street across to Franklin Street Arterial.
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Portland’s Downtown District
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Mission and Goals
Portland’s Downtown District is in the business of maintaining a clean and safe downtown while
building and promoting a vibrant business, residential and tourism destination.
• Ensure a clean and attractive downtown.
• Maintain and improve downtown safety.
• Promote and market downtown.
• Advocate for policies that accomplish our core mission.
Portland’s Downtown District
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Recalibrating PDD • Board of director changes
– From 15 to up to 19 seats – Representation from all major constituent sectors
• Committee structure changes – New committee responsibilities – In Addition to Marketing, we’ve added: Retail, Legal Affairs,
Cultural, Property Owners, Hospitality and Restaurants
• Downtown Business Census • More involvement and support for the visitor industry • Alignment with Portland’s Economic Development Plans • Collaboration on social issues like homelessness,
panhandling and workforce development
Portland’s Downtown District
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Clean and Safe • Financial contract with the City of Portland to receive
public services in PDD beyond baseline property taxes – Dedicated staff of five city employees – Priority snow removal and plowing – Landscaping and beautification – Trash clean up and street cleaning – Brick sidewalk repair and maintenance funds – Permitting and festival capabilities
• Other PDD programs – Summer Police Cadet Program – H.O.M.E Team – Homeless Outreach Mobile Engagement – Night Life Oversight Committee – Graffiti removal by Learning Works
Portland’s Downtown District
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Events & Marketing Downtown • PortlandMaine.com website • Downtown Portland Directory and Guide Book • Monthly retail business meetings • Regional Advertising • Old Port Festival • Holiday Season events:
– Christmas Tree Lighting – Merry Madness – Shop for a Cause – Horse-drawn carriages
• Alive at Five Concert Series in Monument Square • Downtown Worker Appreciation Days • Mid-Winter Festival • Event Partnerships with other organizations – First Friday Artwalk
Portland’s Downtown District
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Greater Portland Convention & Visitors Bureau
Yes. Life’s Good Here!
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TOURISM
Greater Portland Convention & Visitors Bureau
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Greater Portland Convention & Visitors Bureau
2013
29.8 Million overnight & day visitors
DIRECT tourism spending on tourism overnight & day trips $5.1 Billion generating $470 million in tax revenue
Increase of 6.5% over 2012
*Maine Office of Tourism | David & Peterson Associates, Inc.
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STATE OF MAINE’S TOURISM STRUCTURE 8 Tourism Regions of Maine • Aroostook County • The Maine Highlands • Kennebec & Moose River Valley • Maine Lakes & Mountains • The Maine Beaches • The Mid-Coast • Downeast & Acadia • Greater Portland The CVB is the OFFICIAL marketing organization for the Greater Portland region of Maine.
Greater Portland Convention & Visitors Bureau
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CONVENTION + VISITORS BUREAU (CVB)
Established in 1982
Also known as a DMO – Destination Marketing Organization Stimulates the economic development of a destination through
Tourism
CHAMBER OF COMMERCE
Stimulates the economic development of a destination through
Business Development
Greater Portland Convention & Visitors Bureau
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Our Marketing Segments
VISITORS (INDIVIDUAL + FAMILY)
CRUISE SHIPS SPORTS MEDIA
CONVENTIONS + EVENTS MOTORCOACH INTERNATIONAL DESTINATION WEDDING
Greater Portland Convention & Visitors Bureau
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Out on the Road
Greater Portland Convention & Visitors Bureau
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200,000 Visitor’s Guides 5,000 Event Planner’s Guides
Greater Portland Convention & Visitors Bureau
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Greater Portland Convention & Visitors Bureau
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Visitor Information Centers
Greater Portland Convention & Visitors Bureau
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Creative Portland Yes. Life’s Good Here!
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Creative Portland
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“ To grow, what Maine businesses need most of all is people— skilled Maine residents, entrepreneurs from away, and young people fresh out of good universities. ”
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Creative Portland
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liveworkportland.org
Creative Portland
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CEOs, High-level Managers, Advertisers & Marketers, IT Professionals, Scientists, Architects, Engineers, Entrepreneurs, Lawyers, Research Doctors, Designers, Media Professionals, Entertainers, Arts & Cultural Professionals
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Who Do We Want to Attract?
Creative Portland
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Creative Portland
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“ It’s not just about finding the perfect job. It’s about creating the perfect life.
”
Creative Portland
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Creative Portland
• Branding Portland
• LiveWorkPortland.org
• 2 Degrees Portland
• Creative Space
• First Friday Art Walk
• Professional Development
• Research & Outreach
Core Programs
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Collaboration Examples 1. Old Port Festival
2. Relocation Guide
3. Cruise Consortium
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CRUISE CONSORTIUM
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WWW.CRUISEPORTLANDMAINE.COM
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