Portfolio_Done

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OLIVIA JASCHEN creative portfolio

OLIVIA JASCHEN

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An incredibly enthusiastic go-getter ready to tackle whatever the world throws at me. I am thrilled to have discovered my passion for advertising and the graphic communication industry, especially print and graphic design. I have had great opportunities to obtain hands on experience working in the industry at Cedar Graphics, an award winning print company and leader in the industry. Social media marketing has been a new found love and led me to believe it will provide an incredible career path. I have gained outstanding professional experience by working in higher education, in this facet at the University of Northern Iowa. As a graduate with a Bachelor’s Degree in Graphic Technologies and minors in Marketing and Art, I am excited to dive into an industry and get my hands dirty. It is important to me to expand my capabilites and use my current skills at a company that fuels my passion and continually challenges me, a place that strays from monotony and caters to a work/life balance. As you will see, this portfolio is full of examples of what I have learned and the application of the knowledge I have gained thus far.

PHOTOGRAPHY

Architecture

Landscape

Product Shots

PRINT DESIGN

Posters

Apparel

Publication

Prepress

SOCIAL MEDIA MARKETING

Cross Channel Event Promotion

Personal Branding

CONTENTS

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U.S. National Parks

I have a passion for traveling and discovering

the world from a different perspective through the lens of a

camera. I especially enjoy photographing

architecture and landscapes. Finding the perfect shot is always a

challenge when working outdoors. Discovering

the ideal shutter-speed, aperture and settings

for the camera certainly pay off. These photos

are taken from my trip to Southern Italy as well as

National Parks across the Western United States.

PHOTOGRAPHY6 7

St. Peter’s Bascilla, RomeColiseum, Rome

Plaza, Rome

Street, Lipari

8 9

Unlike shooting outdoors taking photos indoors

working in a light room has its own challenges. Ideal

photos produced had a white background without the use

of Photoshop. A few hundred shots later did the trick. While

I was working for Cedar Graphics, a print company

I had the opportunity to compose and produce product shots for their

portfolio to integrate onto their website. The purpose

was to showcase not only the award-winning printing

but also the various types of folds and die-cuts available to

customers.

PRODUCT SHOTS

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Call for Papers5th Annual

Art History Symposium

Back to the Future:Time Future Contained in Time Past

Juror: Dr. Jennie KleinAssociate Professor of Art History, Ohio University

prizes: a total of $600 will be awarded by the jurorinstructions on how to make a submission andsample papers are available in the art office

deadline for submissions: friday, march 6, 2015

Capture

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Lawther Field

September 10th

8:30pm

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University of Northern Iowa

UNI_CABUNI CAB8:30pm

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August

28th

8:30pm

LASERTAG


UNI CABUNI_CAB

Gill Sans

1926

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The original design appeared in 1926when Gill Sans painted a bookshop fascia

in sans-serif capitals for owner DouglasCleverdon. Gill was a well known sculptor,graphic artist and type designer. Gill's aimwas to blend the influences of classic serif

typefaces and Roman inscriptions to create adesign that looked both cleanly modern and

traditional at the same time. The typeface was intended to be a display and text typeface.The popularity of Gill Sans influenced many

other typefaces, and helped to define the genreof the humanist sans-serif.

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gsShown are a few poster designs I created with an informative purpose showcased throughout the University of Northern Iowa campus. It is great to be able to create concepts for events, and design promotional pieces to accompany them which was an experience I gained through the Campus Activities Board.

POSTER DESIGN

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Grafx Club2015-2016

APPAREL DESIGN

RoadThis is my

shirttrip

I have had numerous opportunities to design apparel, mainly though clubs as well as some freelance. Designing for clients can be challenging at times but also great since you are often given more guidance and direction. I love being able to showcase things that I have designed by wearing them around.

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3/2 //2 / 3/2 //2 /

/4 /

Ski racing is on the radar here in the States once every four years when Olympic medals are handed out. There are exceptions to the rule, though: the star power of Lindsey Vonn, the maverick style of Bode Miller and Ted Ligety, One of the country’s most successful skiers of all time. It’s Ligety we’ve chosen for the cover story of this month (page 26),

hope you enjoy it. For a quicker read, check out our dossier on the men of the world lumberjack championships

Golden Boy

At a Glance Amazing images of the month

The Fastest Everything on Earth Plus: how you can be quicker

FEATURES Ted Ligety The ski champ is a gravity law-breaker

Keira Knightley On blue nipples, golden Oscars, more

Jerzy Skarzynski Training for Wings for Life World Run

Cyclocross

Mark Strong Bad guy goes good in Imitation Game

The Wanton Bishops Beirut rockers king the blues

Lumberjacks They’re the world’s top cut men

Dreamweaver Heather Shaw’s art rocks the right

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TRAINING: Flier tips for the earthbound

PRO TOOLS: One Swede’s sweet ride

TRAVEL: Deep cave diving in Mexico

ENTERTAINMENT McFarland, USA

NIGHT LIFE: On the road with Diplo

CLUB: What’s bubbling up down under

MUSIC: Charli XCX picks her top tunes

GAMES: Be a rebel in The Order: 1886

FUTURE GEAR: Tomorrow’s tech today

SAVE THE DATE: Your month in action

MAGIC MOMENT: Uncommon ascent

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767778848586899498

Action!

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10 / Publication Design Magazine Dissection / 11

Motifs

Design Elements

Bar-Rules (red)

the section. For instance, the Field Notes section contains a thick bar rule across the top of each spread as well as a thick black bar across the bottom below the body

uses a green and blue bar on the outside

& Commentary and Recipes section use a continuous bar across the top of each spread

a section related to the article. Using bar rules throughout the magazine creates a

which draws eyes across the page.

Tractor Symbol (blue)

the magazine, placed at the end of sections in-line with

itself is congruent with the title Modern Farmer, as we typically associate a tractor with a farmer. It is helpful for the reader to understand when the section of the magazine ends.

Design Elements

Brackets (green)Brackets are used throughout the magazine to separate body copy from the subsection with which they are

line less than 1pt. While the copy within the bracket is often related to

and thus needs distinction.

Uneven Columns (yellow)While this is not necessarily a motif, this approach is used

magazine and should be noted.

gives the copy a fuller look

column shorter then the ones before it.


Motifs

Design Elements

Bar-Rules (red)

the section. For instance, the Field Notes section contains a thick bar rule across the top of each spread as well as a thick black bar across the bottom below the body

uses a green and blue bar on the outside

& Commentary and Recipes section use a continuous bar across the top of each spread

a section related to the article. Using bar rules throughout the magazine creates a

which draws eyes across the page.

Tractor Symbol (blue)

the magazine, placed at the end of sections in-line with

itself is congruent with the title Modern Farmer, as we typically associate a tractor with a farmer. It is helpful for the reader to understand when the section of the magazine ends.

Design Elements

Brackets (green)Brackets are used throughout the magazine to separate body copy from the subsection with which they are

line less than 1pt. While the copy within the bracket is often related to

and thus needs distinction.

Uneven Columns (yellow)While this is not necessarily a motif, this approach is used

magazine and should be noted.

gives the copy a fuller look

column shorter then the ones before it.


2 column gridsMargin widths vary slightly between the two.Often used in combination grid for body copy and image placement.

3 column gridsIt is apparent that there

widths.Often used in combination grid for body copy and image placement.

4 column grid Often used for captions and related subsection material.

5 column gridMost often used for captions.

Grid Structuregrid structures, yet each never seems to be the same because of the subtle changes in margin widths made. Even though there are common parent grids present throughout the magazine there never fails to be creative choices made to switch it up, ever so

more aesthetically pleasing page. Because of the variation in grids many sections of the magazine use a combination, overlapping them on top of one another in order to create a systematically complex layout.

TOP LEFT as seen here, an example of a two/three column grid structure. What is interesting is that the caption aligns to the far left and right outside columns of the three column grid structure.

being shown on this page. Many times throughout the magazine margins change but keep the same column widths. This adds variation to the layout of the magazine.

column grid system. This shows variation of grid combinations used in this magazine. Although many pages seem to have the same grid system, a

Grid StructureGrid Structure

Magazine Dissection

Carefully dissected a well designed magazine and produced a booklet elaborating on the findings. Here you can see two spreads demonstrating grid structure and motifs within the magazine, Modern Farmer. This projects is especially important because it was at this point that I really came to understand all the detail and conscious decision making that takes place when creating a magazine and laying out a publication.

Magazine Re-Design

The Red Bulletin was the magazine I wanted to redesign. After spending time discovering what it takes to put together a magazine layout, I carefully crafted a new look for The Red Bulletin. This page you can see the cover and table as contents and on the following page, two title and text spreads.

PUBLICATION DESIGN

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WORDS: NOAH DAVISPHOTOGRAPHY: JULIE GLASSBERG

MUD, SNOW, FREEZING RAIN AND KILLER OBSTACLES: THIS AIN’T MILITARY BOOT CAMP, IT’S CYCLOCROSS—AND IT’S

TED LIGETY’S RISE to skiing prominnce began with hardwork and training. But his consistency at the top come with constant innovation. Meet the sport’s chief craftsman.

Ted Ligety walks into the base lodge in Vail, Colorado, and instantly gets the boy band treatment. Kids in skintight, spiderwebbed speedsuits swarm him and begin begging for autographs. “Of course,” says Ligety, as he scribbles his name on several ski helmets. A young girl walks over and asks him if he’ll pose for a photo with her. Ligety obliges and smiles widely as she snaps a selfie.

Words: Gordy Megroz Photography: Vitali Gelwich

11/10 / W“He’s changed his tactics so that they are like mine.”

WLIGETY HAS LITTLE CHOICE BUT TO SUCK IT UP AND SKI.

WHe’s the only U.S. men’s ski racer to win two Olympic gold medals in his

career (in 2006 and 2014)WWWWWWWWWWWWWWW15/14 /

Though not as well known as other biking disciplines, U.S. cyclocross is gaining in popularity, with events more than dou-bling in the last 10 years. Amateurs as

well as pros, like Curtis White (left/right) are drawn in part because they are so

openly welcomed by the “come one come all” attitude of the sport.

CYCLOCROSS MIXES ROAD RACING, MOUNTAIN BIKING AND TOUGH MUDDER INTO ONE GRUESOME GUT CHECK.

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Variable DataA new kind of printed marketing thanks to digital presses which have the ability to change the copy as well as the images for each impression they print. With Variable Data Printing documents are able to have varying text, personalized graphics as well as images that can change according to the demographic of the recipient and more. With the help of page layout applications, database records, libraries of variable images and special software that defines which components go together, variable data printing can be achieved. Marketing through Variable Data Printing has been shown to improve these efforts.

PRINTIN

G 101

PRINTING 101

(Post)Press

Crop/Trim MarksMarks indicating where to trim.

RegisterA method of corresponding overlaying colors on one single image. Printers use separate C, M, Y and K plates, it is a matter of aligning these perfectly to keep printing in register.

Misregister (Offregister)When paper runs through a press, it absorbs moisture and has the ability to expand or adjust. Printing plates on the press can also be misaligned. Each of these factors can contribute to multicolor jobs being printed out of register. When one or more inks are printed out of register, there tend to be minor gaps or hue shifts among adjacent colors where white paper shows through leaving fringes of accidental color. Misregister can cause images to appear out of focus or blurred.

TrappingTo deter misregister, adjacent colors are deliberately set to print along common boundaries.

misregistration with no trap misregistration with trap

Misregistration withNO Trap

MisregistrationWITH Trap

impression they print. With Variable Data Printing documents are able to have varying text, personalized graphics as well as images that can change according to the demographic of the recipient and more. With the help of page layout applications, database records, libraries of variable images and special software that defines which components go together, variable data printing can be achieved. Marketing through Variable Data Printing has been shown to improve these efforts.

PRINTIN

G 101

TelevisionPrinters

All Digital Files

Posters/BillboardsBusiness CardsAll Print Media

Best for onscreen/digital viewingAdaptable to basic printing

Easy on-screen colormanipulation

Poor conversion levelHigher color cost

Offest printing processorsCrisper colors on blue-white paper

Warmer colors on creamy-white paper

WINNER!

Printing 101 Book

Designed, created content and laid out this publication, a book complete with graphics and defi nitions describing essential terms to know about printing. It’s purpose was to be distributed from Cedar Graphics to people within the industry specifi cally customers. Shown are pages taken from the book, showcasing graphics in particular. I designed and created this using Adobe Illustrator and InDesign.

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2015 GRADUATE REPORT


FIRST DESTINATION

Career Services

GRADUATE COLLEGE OVERVIEW GRADUATE COLLEGE REPORT

employed%

continuingeducation

% still

seeking

% other

%

#of

361Graduates

#of

69Graduates #of

483Graduates

#of

443Graduates

#of

717Graduates #of

382Graduates

82% 10%5% 3%

71% 21%2%6%

83% 15%1%1%

76% 19%2%3%

91% 7%2%

0%

79% 6%4%11%

employed%

continuingeducation

% still

seeking

% other

%

#of

361Graduates

#of

69Graduates #of

483Graduates

#of

443Graduates

#of

717Graduates #of

382Graduates

Top Graduate Programs1) 13% Education 2) 12% Arts & Humanities, Speech/Language Pathology3) 8% Medical School, Healthcare & Administration 4) 5% Chiropractic Medicine, Social Work5) 4% Accounting, Physicians Assistant, Physical � erapy6) 3% Counseling, Music, Second BA, and Student A� airs7) 2% Associate’s Degree, Engineering, Law, and Occupational � erapy8) 8% Other Program Not Listed

TREND OVERVIEWYear Knowledge Rate Employed/Other Cont. Education Outcome Rate2015 88% 81% 15% 96%2014 87% 82% 15% 97%2013 80% 73% 15% 88%2012 63% 76% 15% 90%2011 79% 73% 12% 85%2010 53% 62% 13% 78%2009 51% 66% 14% 80%2008 58% 74% 12% 86%

81% 15%

15%

15%

15%

12%

13%

14%

12%

82%

73%

76%

73%

62%

66%

74%

2015

2014

2013

2012

2011

2010

2009

2008

Employed/Other Cont. Education

Grads K-Rate Employed C. Ed Still Seeking Other FD Goal Met %

College of Education 443 410 340 60 6 4 99%Early Childhood Education 12 12 10 2 0 0 100%Elementary Education 239 228 209 15 2 2 99%Athletic Training 21 19 7 12 0 0 100%Health Promotion 19 15 12 2 0 1 100%Leisure,Youth & Human Services 73 69 64 3 2 0 97%Movement & Exercise Science 55 46 19 25 1 1 98%Physical Education 24 21 19 1 1 0 95%

483 406 309 77 14 6 97%Geography 8 8 6 2 0 0 100%History 44 36 27 7 1 1 97%Political Science 23 18 13 5 0 0 100%Public Administration 14 13 12 0 0 1 100%Psychology 102 85 57 25 3 0 96%Family Services 70 58 41 15 1 1 98%CSBS Small Majors Aggregate 4 4 3 1 0 0 100%Interior Design 18 17 17 0 0 0 100%Textile and Apparel 14 14 14 0 0 0 100%Social Science Teaching 32 30 26 3 1 0 97%Social Work 59 48 32 13 2 1 96%Anthropology 11 9 4 4 1 0 89%Criminology 67 50 44 0 4 2 96%Sociology 17 16 13 2 1 0 94%IND Summary 69 56 44 4 6 2 89%Bachelor of Liberal Studies 29 24 17 2 3 2 88%General Studies 25 22 18 2 2 0 91%Global Studies 6 4 3 0 1 0 75%Liberal Studies 9 6 6 0 0 0 100%Graduate College 382 334 303 24 1 6 100%Accounting 23 23 22 1 0 0 100%Biology 4 3 3 0 0 0 100%MBA 38 29 29 0 0 0 100%Speech-Language Pathology 42 38 35 1 1 1 97%Communication 9 8 5 2 0 1 100%Curriculum & Instruction 29 29 29 0 0 0 100%Educational Leadership 8 8 8 0 0 0 100%School Library Studies 12 12 11 1 0 0 100%Post-Sec Ed: Student A airs 12 12 11 1 0 0 100%Principalship 48 44 44 0 0 0 100%Educational Psychology & Foundations 13 13 11 2 0 0 100%Geography 5 3 3 0 0 0 100%Athletic Training 6 5 4 1 0 0 100%Health Education 6 4 4 0 0 0 100%Leisure,Youth & Human Services 6 6 5 0 0 1 100%Physical Education 21 19 17 2 0 0 100%

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College of Social & Behavioral Sciences

IOWA: FIELDS OF OPPORTUNITY

WHERE

81%stayed in IOWA

41 unique states

THEY

LIVE1606

36

3432

23

19

18

12

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QUICK GLANCETotal Graduates

2528Knowledge Rate

2234 (88%)

ContinuingEducation

334 (15%) [FT: 1706, PT: 49]

1755 (79%)Employed

ABOUT THE EMPLOYERS Unique Employers: 1075

Top Employers:

1. John Deere (47)2. Des Moines Public Schools (35)3. Waterloo Community School District (31)4. Hy-Vee, Inc. (15)5. Cedar Falls Community Schools (14)5. RSM (14)5. Wells Fargo (14)6. Target (12)6. Transamerica (12)6. Banno (11)7. Cedar Rapids Community Schools (11)7. Lutheran Services in Iowa (11)7. Principal Financial Group (11)8. Davenport Community Schools (10)8. Self-Employed (10)9. American School of Bombay (9)9. Waukee Community School (9)9. West Des Moines Schools (9)

CONTINUING EDUCATIONUnique Colleges Represented: 106

Top Graduate Schools:

1. University of Northern Iowa (118)2. University of Iowa (21)3. Iowa State University (14)4. Des Moines University (10) Palmer College (10)5. Allen College (8)

6. Hawkeye Community College (6), University of Missouri (6), University of Nebraska (6)

7. Minnesota State University (3), Northern Illinois University (3), University of Kansas (3), Washington University in St. Louis (3)

8. Butler University (2), Clark University (2), Drake University (2), Colorado State University (2), Loras College (2), North Carolina State University (2), Southern Illinois University (2), University of Minnesota (2), University of Texas (2)

WHERE

81%stayed in IOWA

41 unique states

THEY

LIVE1606

36

3432

23

19

18

12

17


2528Knowledge Rate

2234 (88%)

ContinuingEducation

334 (15%) [FT: 1706, PT: 49]

1755 (79%)Employed

Waterloo/Cedar Falls (41%)

Des Moines (16%)

Cedar Rapids (6%)

Quad Cities, Iowa City (3%)

Dubuque (2%)

Other (32%)

IOWASERVING

IOWA: FIELDS OF OPPORTUNITY

WHERE

81%stayed in IOWA

41 unique states

THEY

LIVE1606

36

3432

23

19

18

12

17


2528Knowledge Rate

2234 (88%)

ContinuingEducation

334 (15%) [FT: 1706, PT: 49]

1755 (79%)Employed

ABOUT THE EMPLOYERS Unique Employers: 1075

Top Employers:

1. John Deere (47)2. Des Moines Public Schools (35)3. Waterloo Community School District (31)4. Hy-Vee, Inc. (15)5. Cedar Falls Community Schools (14)5. RSM (14)5. Wells Fargo (14)6. Target (12)6. Transamerica (12)6. Banno (11)7. Cedar Rapids Community Schools (11)7. Lutheran Services in Iowa (11)7. Principal Financial Group (11)8. Davenport Community Schools (10)8. Self-Employed (10)9. American School of Bombay (9)9. Waukee Community School (9)9. West Des Moines Schools (9)

CONTINUING EDUCATIONUnique Colleges Represented: 106

Top Graduate Schools:

1. University of Northern Iowa (118)2. University of Iowa (21)3. Iowa State University (14)4. Des Moines University (10) Palmer College (10)5. Allen College (8)

6. Hawkeye Community College (6), University of Missouri (6), University of Nebraska (6)

7. Minnesota State University (3), Northern Illinois University (3), University of Kansas (3), Washington University in St. Louis (3)

8. Butler University (2), Clark University (2), Drake University (2), Colorado State University (2), Loras College (2), North Carolina State University (2), Southern Illinois University (2), University of Minnesota (2), University of Texas (2)

WHERE

81%stayed in IOWA

41 unique states

THEY

LIVE1606

36

3432

23

19

18

12

17


2528Knowledge Rate

2234 (88%)

ContinuingEducation

334 (15%) [FT: 1706, PT: 49]

1755 (79%)Employed

Waterloo/Cedar Falls (41%)

Des Moines (16%)

Cedar Rapids (6%)

Quad Cities, Iowa City (3%)

Dubuque (2%)

Other (32%)

IOWASERVING

Annual Report

Created an Annual Report for University of Northern Iowa Career Services for the year of 2015 using given data. It’s purpose was to graphically highlight important statistics from the year while integrating data in a visually pleasing way. These are two spreads from the report itself. Though this project I gained skills designing through a style guide keeping branding consistent with the University as well as unique solutions to show data graphically.

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THINK THINK BIG

BIG

May.pdf 1 8/12/2014 10:50:42 AM

BIGBIG

THINK THINK

May_Varnish.pdf 1 8/12/2014 10:53:18 AM

Spot Matte Aqueous Coating and Spot Gloss UV CoatingPrinted with KBA Rapida 105

Yearly Calendar & Inserts

Designed and prepared fi les for 2014-2015 and 2015-2016 calendar for Cedar Graphics as well as inserts to be sent out. Each of these documents was created specially to showcase various types of paper coating available at Cedar Graphics. Shown here is the process of creating the varnish fi les so that only the designated area of the design contains the varnish, (for example matte or reticulating) depending on the color either cyan or magenta. After having completed one calendar project, the second went without a hitch. Learning how to set up fi les and the best order to create and design was especially important to completing this project on time. Through this project I discovered many new uses for Photoshop that I had not previously ventured to use as well as learning how incredibly important layers panels are to use. It was fantastic to see this project to the end and have a tangible copy of a project I spent plenty of time creating. The inserts followed the same process which was incredible easier after having completed it 24x before.

PRE-PRESS

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CROSS CHANNEL EVENTPROMOTIONJob Fair

Working in the offi ce of Career Services as a Social Media, Print and Web Design Coordinator, the Job Fair was the greatest exposure I obtained to promote an event across multiple channels. Held twice a year, once each semester, I created promotional posters for campus which then carried over to their web page, Twitter and Facebook which I simultaneously ran. These are examples of posts and multiple designs from both fairs. Posters translated into table tents, web design and cover photos while event photos turned into posts. It was incredibly important to create a cohesive message to promote this event with designs that were representative the University so only a couple of these designs were chosen for each fair.

I got the opportunity to do web design while work-ing in the offi ce of Career Services. I really worked to create a cohesive message though the designs that were representative of the University.

CAREERFAIR11-3pm in McLeodFebruary 17

CAREER

FAIRFebruary 17

11-3pm in McLeod

Meet with over 120 employersand make valuable career connections.

Get your future off to a great start!UNI Career Services

www.uni.edu/careerservicesVisit the website for a complete list of

participating organizations.

Meet with over 120 employersand make valuable career

connections. Get your futureoff to a great start!

February 1711-3pm in McLeod

UNI Career Serviceswww.uni.edu/careerservices

Visit the website for a complete list of participating organizations.

Meet with over 120 employersand make valuable career

connections. Get your futureoff to a great start!

February 1711-3pm in McLeod

CAREER

FAIRFebruary 17

11-3pm in McLeod

CAREERFAIR11-3pm in McLeodFebruary 17

September 21Monday

CareerFair

Jobs, Internships,Graduate Programs

McLeod Center

Fair September 21Monday

CareerFair

Jobs, Internships,Graduate Programs

McLeod Center Monday, September 21Mcleod Center

Jobs, Internships, and Graduate Programs

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PERSONAL BRANDINGMore About What I Love

I have always had a passion for skiing, outdoors and the mountains so when I was tasked with creating a personal brand for myself, choosing my topic was simple. I love the way social media has been able to connect people around the world with something they all share in common, a desire for powder. I created my brand Social Slopes, blogging and tweeting about whats happening in the ski world via social media. Through following many resorts and companies I discovered that my passion could easily translate into a job doing something I love everyday. Throughout the course of this 3 month project I gained over 600 page views and 184 followers. Although this may not seem like much, I gained transferable experience working with Hootsuite, Google AdWords and Analytics as well as SEO. I worked hard building this brand from the ground up and enjoyed doing it, so much so, I don’t plan to stop.

These are just a few examples of tweets I have written and content I have published on my blog.

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OLIVIA JASCHENUNIVERSITY OF NORTHERN IOWA GRADUATE

B.A. in Graphic TechnologiesMinors in Marketing and Artemail: [email protected]

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