ROSHELLE BORN

Roshelle Born 414.916.0175 roshelle.born@gmail.com Chicago, IL

M. ARCH UW-MILWAUKEE

CONCENTRATIONS

Social Research, Critical Theory, Data Visualization, and Narrative Mapping.

STUDIOS

The Palimpsest of Urban Memory: India; The City as an Artifact: W. Europe;

Distinguished Chicago Design Critic Studio; Visible Certainty: Diagramming & Mapping

AWARDS

Graduate School Fellowshipselected as 1 of only 14 campus-wide

GRADUATE TEACHING ASSISTANT

Architectural History and Theory

Composed a seminar on 20THc. art and architecture, and critiqued both written and design work, drawing out

valuable ideas and refi ning their communication.3D Modeling

Instructed weekly courses, focusing on the language, processes, and tools as well as the generation of beautiful

and informative perspectives, renderings and diagrams.

B.A. ART HISTORY, CERT. MARKETINGUW-MADISON

CONCENTRATIONS

20THc. Art + Architecture, and the exile of beauty.AWARDS

Graduation with Distinction; Porter Butts Creative Arts Award,

granted annually to 1 graduating student exhibiting exceptional leadership in the arts.

learn(work).

CORPORATE COMMUNICATIONS COORDINATOR PERKINS+WILLPerkins+Will Firmwide Monograph Images Publishing Group, expected publication date Dec 2010 Ideas + Buildings Vol.03 Perkins+Will, expected publication date Nov 2010

Compiling source material and archival research.• Liaised with publishers and designers on project narratives.•

Ralph Johnson on Modernism Documentary Short, released Jul 2010 Collaborated with a creative agency and media team on a series of short fi lms highlighting fi rm strengths, leadership and relationships.•

www.perkinswill.com Launched September 2010Development and coordination of a central content strategy; Selected projects that contributed to the brand message, producing images and copy. •

DESIGN WRITER FRANKEL+COLEMANActivity Settings: Collaboration in the Workplace Client: Confi dential furniture manufacturer, 2010

Synthesized raw interview material into a comprehensive design brief and visual presentation, extracting insights and key challenges prime for further investigation. • Experiential Transaction: Designing the Future of Financial Institutions Client: BCI Credit Union, 2010

Unpacked consumer perceptions of fi nancial service institutions, dissecting and reshaping the credit union business model to identify key insights and opportunities.• Translated strategic insights to a design response.• Captured the range of design responses in an aesthesis format. •

Design Research Case Study Documentation

Co-writing a series of hypothetical case studies for a design research textbook, providing context for embedding research in the design phases.•

DESIGN RESEARCH INTERN BRUCE MAU DESIGNIn Good We Trust Biennial of the Americas Client: City of Denver, 2009

Developed cultural cartography methodologies to streamline the research, collection and presentation of new now innovators• Strategized 7 exhibition experiences and cultural programming for 7 themes over 7 weeks in Denver to launch 7 possibilities for the 21st century•

Launch Possibility July 2009Produced, mediated, and documented a think-tank of 40 innovators across disciplines, three international ambassadors for two days of innovation and collaboration, • serving as the launch of In Good We Trust.

VOLUNTEER COORDINATOR

BACK ON MY FEET (2010)Participated in the Chicago Launch and currently running 3x/week with a local homeless shelter as a way to build confi dence, reliability, strength and self-esteem.•

work(learn).

BRUCE MAU DESIGN : IN GOOD WE TRUST

Massive change, cultural possibility, positive innovation, and audacious action. Last summer, I was selected through a competitive design charrette for a Research and Design Internship with the global arts and design services fi rm Bruce Mau Design. During this experience, I focused on visual identity and branding, environmental graphics, exhibition development and design, and cultural and business programming. In collaboration with a group of smart, interdisciplinary designers we developed cultural cartography methodologies meant to streamline the research, collection, and presentation of <New Now> innovators, technologies and processes. Using the information and visualizations we constructed 7 exhibition experiences and cultural programming were strategized for 7 themes over 7 weeks in Denver to launch 7 possibilities for the 21st century. The project culminated in the launch of In Good We Trust: Denver Biennial of the Americas, a momentum building lecture series and workshop produced, mediated, and documented by BMD for an international community of ambassadors and innovators.

Whitney Gellar Design + Research Lead 312.813.7433 geller@brucemaudesign.com Chicago, IL

AUTHOR / ARTIST

TITLE

CITY

YEAR

MEDIUM

PUBLISHER

EDITOR

VOLUME #

VOLUME TITLE

SERIES TITLE

COMPRESSED CITATIONCITATION 2.0

Through the creation and mass implementation of a standard web citation process, we can increase the credibility of casual web conversation in

venues such as blogs, tweets, digs, etc., as well as track the popularity of citations, who is citing them, rate the credibility of users, and the dates

when the citation was posted, thereby being able to quantify and track the fleeting “buzz.”

buzz tracking

EMBED/LINK

CREDIBILITY + RELEVANCY

BUZZ = (Popularity how many people viewed the citation) x (Credibility function of the rating score) x (Relevancy function of its release date and the date it was cited.)

TRACKING THE BUZZ

WWW....

WILSON, EDWARD O. (1998). CONSILIENCE. NEW YORK: ALFRED A. KNOPF, INC.. PP. 26-27, 269. ISBN 0-679-45077-7.

http://cite.cc.eo98

Through a sophisticated recruitment process, choose a focus group of 100 innovators across a diverse range of fields and

locations throughout the world and record their clickstream data through an application installed on their computer. The

resulting data and maps will be suggestive of initial interests in ideas across disciplines.

clickstream data

flocking pigeons

parametric design

cyclic universe

algorithms

native american weaving patterns

Possibility:Provides a launch platform for global change

Proof:Gives tangibility to a movement- a visible spirit of innovation

IN GOOD WE TRUST INNOVATORS

“EVERYWHERE I GO I SAY ‘YOU GOTTA COME TO DENVER’.” When we show people what we are doing here, consistently, almost to a person, people say “Oh my goodness, we have to go to Denver, how do we do this.” It has been an extraordinary experience over the last few months as we have focused on finding the extraordinary people to be part of this. At right is a list of a number of those people.

It is an unorthodox list, of course. One of the things we are focusing on is the notion of “Artscientist.” There is a great book called “ArtScience” that describes how art and science diverged and developed their own specialized cultures and languages, but are now reunifying to create a new kind of dialog. If you think about design, everything we do must be about both art and science. It must be about making things beautiful and compelling, but it also must stand on a foundation of innovation and technology.

THE REPRODUCTIVE ISOLATION OF ALASKAN THREESPINE STICKLEBACK

I’m crazy curious--from business to culture, art and science. So when I saw a fl ier in college for an opportunity to travel to Alaska on a research grant, I bit. Alongside a team of Evolutionary Biologists, I researched the Reproductive Isolation of Alaskan Threespine Stickleback. Over the course of this adventure--diving in calved-in glaciers and snorkeling through marshes in drysuits, collecting and analyzing fi eld work and lab data--I fi rst learned the value of hard work, collaboration, and the rigor of scientifi c research, but more importantly I developed a reverence for the complexity and dynamism of the biological systems around us.

[Research published in Trends in Ecology & Evolution, Volume 17, Issue 10, 480-488, 1 October 2002]

Dr. Jeff rey McKinnon, University-Wisconsin at Whitewater Seward, AK

THE REPRODUCTIVE ISOLATION OF ALASKAN THREESPINE STICKLEBACK

Anadromous

Freshwater

Lake Resident

Stream Resident

Limnetic

Benthic

Red

Black

Japan Pacific

Sea of Japan

White

Typical Marine

SEWARD, AK NOVA SCOTIAVANCOUVER IS, B.C.

PENINSULA, WA

VANCOUVER IS, B.C.

HOKKAIDO, JAPAN

MADHAVPURA MARKETPLACE, AHMEDABAD, INDIAManu Sobti, PhD, University-Wisconsin at Milwaukee mpsobti@alum.mit.edu Ahmedabad, India

How do you approach design in a foreign context? For a site entrenched in history and memory? For a people strug-gling to come to terms with the need for new infrastructures and subsequent loss of familiar space?

Established 4 centuries ago, Madhavpura Market is entrenched in history despite the rapidly changing urban environment in which it exists. The wholesale market obstinately survives in the midst of an urban legislation that cares little for history or memory. The once advantageous location on the axes of 2 majors streets outside the city wall has been engulfed by the growing congestion of the old city, + the emergence of digital clearinghouses for goods has the potential to revolutionize the marketplace, or even eliminate its necessity completely. An intervention in Madhavpura Market must deal with the con-fl ict, contestation, adjustment + reconciliation between the past, present + future; it must concurrently esteem, embrace + innovate. The proposal has no intention of streamlining or making ‘effi cient’ the perceived chaos of the market, and through the application of a range of design processes, dissected the western perspective of chaos as a means to understand a complex foreign environment.

goods are transported from the countryside to the city

all trucks are taxed prior to entering the city ever morning; by law, trucks are no longer allowed to drive the city streets from 9 am to 5pm

2

1

multiple trucks navigate the con-gested city streets

3

goods are stored and sold at the madhavpura wholesale market; drivers remain at the market until 5pm when they are able to leave

4

goods are distributed throughout the city

5

goods are stored and sold at the madhavpura wholesale market

taxes applied only on the trucks entering the walled city

goods are transported from the countryside to the city1

2

3

trucks transport the goods to the city center

4

then. now.

indiaahmedabadPopulation City: 4,269,846Density: 58,205/sq mi Metro: 5,680,566

MADHAVPURA MARKETPLACE, AHMEDABAD, INDIA

In collaboration with architecture and urban planning students from CEPT University, we compiled and made visual historical research, interviews, movement patterns, inherent hierarchies, embeddedness, incremental growth, urban edges, spaces and activities, formal characteristics, and climatic responses. In response to this project, I devised a book of patterns and diagrams as a means to comprehend the complex, dynamic foreign environment and create a framework through which design strategies could be developed, layering on new patterns of sustainability and adaptability.

650 people were asked in January 2009 words to describe fi nancial institutions.

MAKE CHANGE: CREDIT UNION SERVING THE GREATER GOODNeil Frankel, FAIA 312.697.1620 neil@frankelcoleman.com Chicago, IL

Greedy, impersonal, opportunistic and distant, the fi nancial services industry needs a design bailout. Last spring, I was selected as 1 of 14 students for a Distinguished Critic Design Studio in Chicago with Neil Frankel, FAIA, that focused on the connection between social research and design excellence for the architectural interior environment. The studio served as consultants for a credit union design-build fi rm, unpacking consumer perceptions of fi nancial service institutions in the wake of the recession, dissecting and reshaping the credit union business model to identify key opportunities within this context and addressing these in comprehensive brand experience.

Make Change confronts current issues in the fi nancial industry by designing a credit union that serves the greater good. Through a unique combination of both fi nancial + philanthropic endeavors, Make Change strengthens relationships between members, and with the physical space, reestablishing a lost connection between communities and their fi nancial institutions. At the gateway to Chicago’s fi nancial district from the major commuter networks, Make Change is a highly visible, optimistic vision for the future of the industry.

MAKE CHANGE: CREDIT UNION SERVING THE GREATER GOOD

GREEDY

SYMPATHETIC

IMPERSONALOPPORTUNISTICDISTANTTRUSTWORTHYHONESTETHICAL

32%

32%

26%

22%

15%

10%

TRANSPARENT

5%

3%

3%

Cohn & Wolfe Financial Confi dence Survey, “New U.S. Consumer Survey Shows High Distrust of Financial Services Companies.” Business Wire. Jan 2009

Toss the “ATM inside sign.” Through Custom-designed personal fi nance kiosks, individuals interact with fi nancial professionals 24/7, in accordance with Gen Ys needs. In addition to traditional fi nancial transactions, individuals have the power to plan and communicate volunteer opportunities and donate time or money, which is then translated to dynamic LED red line “graphs” projecting from each kiosk out into the street. This dynamic line serves as a graphic representation of each respective kiosks’ contribution to the greater good, increasing visibility of the kiosk, Greater Good Projects, and Make Change as the new face of the fi nancial services industry.

MAKE CHANGE: CREDIT UNION SERVING THE GREATER GOOD

M A K E C H A N G E . OR

G

A CREDIT UNION SERVING THE GREATER GOOD

MELTWATER: CARBON +/- HOUSECHRIS CORNELIUS SOLAR DECATHLON COMPETITION 2009 WASHINGTON, D.C.

MELTWATER IS: MILWAUKEE.UW-Milwaukee was selected as 1 of 20 colleges to participate in an international competition hosted by the U.S. Department of Energy to design, build, and operate the most attractive and energy-effi cient solar-powered house. The project is carried out over the course of 6 semesters, culminating in the construction of the home on the National Mall in Washington D.C., October 9, 2009. Following the competition, the home will be re-constructed at a site in the Menomenee River Valley, Milwaukee, WI as a educational facility.

MELTWATER IS: EARTH-SHAPING STRENGTH.The concept of the home is wedded to our region, as meltwater landforms makeup much of our recognizable landscape. Using nature as a model, the form of the roof signifi es the carving away of the earth’s surface while the facade represents the layers of subsurface stratifi cation. The sustainably harvested white pine from the Aldo Leopold Foundation forms the topographical façade sweeping across the front of the building, reminding us where the building and its makers come from, an indelible tie to our region. The powerful change-of-state involved in melting the glaciers during the Wisconsin Glaciation Period provided the model for the home’s many multi-functional components that adapt to the changing needs of its inhabitants. The form and potential of the home takes on the strength characterized by the natural processes that reworked our regional landscape.

MELTWATER IS: ENERGY COLLECTION, RELEASE + RECIPROCITY.Using nature as a resource, Meltwater harnesses infi nite solar power and fosters the collection of our fi nite freshwater supply. The distinct valley of the roof and the prominent placement of the photovoltaic panels communicate the value placed on these resources in the functioning of the home and our environment. Additionally, each material was carefully chosen with respect to the location of origin and quality in order to create a home that is both sustainable and has the ability to capture the essence of our region. Created of our region and for our region, Meltwater addresses the resources and needs specifi c to our place.

MELTWATER: CARBON +/- HOUSE

watersh

ed

winter

summer

MELTWATER: CARBON +/- HOUSE

murphy bed

wardrobe

sliding doorextra seating

island

edindindindindindindindindindindindinddininingingingingngingingingingingngingngngnggggggggggggggggggggggggggggggggggggggggggggggggggggngggggggggggggggggggggggggggggggggggggggggggggggggggg ta ta ta ta ta tattttt ta tatttt tattttttttatatatttat taaablebleblebleblebleblebleblebleblebleblebblebleb e

donot

disturb

washer+dryer

fridge+freezer

dishwasherstove sink

television

coolingg OGIVE

BERGFLOAT

SHEAR

MORAINE

0 1’ 3’ 6’

ws + 0

glass door

tur

ng fixtutu

plumbin

m

m

ws +

55

tur

ng fixtutu

plumb

p..

inmbinbinn

50

su

50 mi5050

100 mi100100 m

200 mi200 m200 mi

300 mi300 m300 mi

400 mi400 mi400 mi4

500 mi500 mi500 mi

1,000 mi1 000 mi1 000 mi

186

11s

+ do

orss

ndow

s + w

inn

1,250 folding

polycarb l 7727 32773 s. panelss s.i.p..

sustainabinably harv

inabharvested l

harveed lumber

ted luber ber 113

555

tures

bing fixturture

plumbingmbing

pl

Division 2—Site Work $725

Division 3—Concrete 12,000

Division 5—Metals 0

Division 6—Wood &Plastics 27,000

Division 7—Thermal &Moisture Protection 20,000

Division 8—Openings 15,000

Division 9—Finishes 7,000

Division 11—Equipment 6,000

Division 12—Furnishings 12,000

Division 15 & 16—Mechanical & Electrical 20,000

Division 22—Plumbing 7,000

Sub Total: 126,725 10% Contingency 12,673 Total: $139,398

$179 per sq ft

0.6%

9.5%

0.0%

21.3%

15.8%

11.8%

5.5%

4.7%

9.5%

15.8%

5.5%$11,0

25

governm

ent

paybackprojected costs

replace vinyl

siding

replace asphalt r

oof

lifecycle financial trends

(-)

0.4%

5.0%

2.2%

11.8%

10.0%

13.2%

5.2%

6.9%

4.7%

3.1%

(+)projected revenue

$265 per sq ft

PV System: $44,098.36

( )(

37.5%

Division 2—Site Work $716

Division 3—Concrete 10,072

Division 5—Metals 4,427

Division 6—Wood &Plastics 23,592

Division 7—Thermal &Moisture Protection 19,890

Division 8—Openings 26,399

Division 9—Finishes 10,297

Division 11—Equipment 13,725

Division 12—Furnishings 9,360

Division 15 & 16—Mechanical & Electrical 74,844

Division 22—Plumbing 6,469

Sub Total: 199,791 10% Contingency on Hard Construction 6,899 Total: $206,690

Solar Hot Water System: $17,246.00

( )

780 S.F.1 bedroom, 1bath

780 S.F.1 bedroom, 1bath

construction costs

3

Chicago, IL

Waterview Tower

AN | ARCHITECTURE : CATALYTIC UN-MAKINGMark Sexton, FAIA M. Arch Thesis Advisor 312.787.0056 msexton@ksarch.com Chicago, IL

Currently there are over 100 stalled building projects worldwide. Unfortunately, a vast majority of our architectural inquiry focuses on successive stages of growth, ignoring the opportunities in the interludes and un-making. The intervention proposes a phased sculptural deconstruction and material reutilza-tion of an unfi nished super-tall, reversing the fundamental object-centered hubris of the mega-project to that of an integrated cultural catalyst, in service to the surrounding urban context.

The phased sculptural deconstruction serves as a sensitive receptor to changes over time and space, simultaneously activating the current framework and unlocking the site for future development. A cultural catalyst, curiosity and script for the reutilization of building materials, the intervention challenges conceptions of architecture, art and growth. As the building is sculpturally deconstructed the circumstances of the project and demolition are no longer viewed as a negative process but a celebration for cultural creation, urban revitalization, identity building, and positive momentum, opening up the site to future possibilities.

AN | ARCHITECTURE : CATALYTIC UN-MAKING

Lam Tara Tow

er 1

Dubai

The Square Capital Tower

Kuwait City 2010 Faros de Panam

a Torre Central

Panama City 2011 Torre Planetarium

I

Panama City 2011

The Skyscraper

Dubai

Lam Tara Tow

er 2

Dubai

Waterview

Tower

Chicago

Torre Planetarium II

Panama City 2011 Eurasia

Moscow 2010 Tianjin Int’l Trade Tow

er

Tianjin 2010G

ran Torre Costanera

Santiago 2010 I&

M Tow

er

Dubai

Vision

BrisbaneFour Seasons H

otel + Condos

New York 2011Faros de Panam

a Torre 2

Panama City 2011

Faros de Panama Torre 3

Panama City 2011

The Trump Palm

Int’l Tower

Dubai 2011

1000m

500m

250m

1000m

500m

250m

Doha Convention Ctr

Doha 2012

Nakh

eel Tow

er

Dubai 2020

Chicago Spire

Chicago 2014

142 stalled projects worldwide

(Council on Tall Buildings and Urban Habitat)

tallest 20 buildings worldwide on holdll 20 b ildi ld id h ld

wer

owe e Central

eCentral

reC

reC

er

wer

Condos s

Co 2re 2re

3re 3 ow

er

wer

Towow

(Council on Tall Buildings and Urban Habitat)

story urban ruin26

an-ar-chi-tec-ture [an-ahr-ki-tek-cher]noun

1. A response to ‘surface’ design2. Completion through removal3. Completion through collapse4. Completion through emptiness. Quote from notecard 1146, undated, estate of Gordon Matta-Clark, on deposit at the CCA, Montreal.

AN | ARCHITECTURE : CATALYTIC UN-MAKINGAN | ARCHITECTURE : CATALYTIC UN-MAKING

1speculation//spectacle

25’

THE RECESSION IS OVER!!!!MONDAY, SEPTEMBER 22, 2012

3 conclude//continue

2 disintegration//integration

ROSHELLE BORN