Portfolio Trust It Sep2009

Developing & Running Communication Platforms

Optimising Media Relations. Managing PR.Maximising Visibility

Organising Events on ICT Related Themes

Building Online Communities

Reaching International, Complex, Scientific & Business Communities

Trust-IT Services Ltd was established

in 2002 with its Headquarters based

in Middlesex, UK. Since 2008, Trust-

IT’s operational offices are in the

heart of Tuscany, Italy, in downtown

Pisa. Trust-IT designs and delivers

communication platforms for the

ICT industry. It is made up of a

dynamic, enthusiastic, multinational

team with over fifteen years of

hands-on experience in the field of

Communication services. Experience

includes marketing, PR, international

co-operation, event organisation

and access to an extensive network

of ICT contacts around the globe

from business, to governmental

and academic. Trust-IT’s delivery

of tailored services is appreciated

in rapidly evolving, internationally

distributed communities in areas such

as: Distributed Computing, Digital

Repositories, Cloud Computing, Digital

Libraries & Software Development.

Developing International Co-operation

email: [email protected] | web address: www.trust-itservices.com

Service Areas

Contacts

Managing Director, Founder

Silvana Muscella

Director

Hilary Hanahoe

eMail

[email protected]

[email protected]

Telephone

+ 39 346 2233822

Web

www.trust-itservices.com

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Optimising Media Relations. Managing PR. Maximising Visibilty

{“ Trust-IT is a prime

organizer for ‘cloudy’

activities across EC

projects and more,

including OGF Europe.

I’m sure you are already

aware of its cloud

working group (www.

ogf.org/News/news.

php?id=132) indeed its work is being presented

at CloudWorld in San Fransisco in August.

Trust-IT can help with introduction to the OGF

Europe cloud folks”.

William Fellows, Principal Analyst & Journalist,

The 451 Group , US & UK

One of Trust-IT’s core competences lies in developing communication strategies to effectively convey key

messaging around the benefits of community engagement, breakthrough technologies, emerging trends

& new ideas, as well as grand challenges for ICT advancement in Europe and globally.

› Developing tailored communication plans with measurable goals.

› Building on well-established press relations and “win-win” media partnerships with the scientific, trade

and technology press to raise awareness and maximize visibility.

› Designing newsletters, authoring articles and delivering in-depth analyses with the target community firmly in mind.

› Conducting interviews with pioneers and leading figures to showcase key achievements and explore

issues of interest to the ICT and wider community.

› Producing high-impact press releases, delivering press conferences, roundtable debates, blog casts & live

recordings from international events.

› Establishing dissemination synergies with stakeholder support associations across a spectrum of sectors

to underpin community outreach and event promotion.

Typical KPI’s used in projects :

- Target percentages of specialised magazines & periodicals;

- Traditional & web-based covered during the planned timespan;

- Customer satisfaction indexed through spontaneous or one to one interviews;

- Marketing database community & depth;

- Target event attendance.

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Optimising Media Relations. Managing PR. Maximising Visibility

Media Conferences

The high-profile media conferences organized

and moderated by Trust-IT at OGF23, June 2008 in

Barcelona, brought together a distinguished panel

of experts. The media conference generated a

significant number of articles and filmed editions

highlighting key discussion points.

OGF23 Media Conference, June 2008 - attendants

from enterprise, government and research

“Read how the leading faces of grid computing see

the future shaping up following a groundbreaking

meeting at the recent Open Grid Forum 23 media

conference in Barcelona, which brought together

some of the key figures in European Grid research

to look at the possible future applications affecting

commerce, academia and beyond”.

‘Grid Computing Faces the Future’, eStrategies

Projects, pp.10-13, in-depth feature on OGF23

Media Conference.

Science, Technology and Innovation

Dissemination from more than 30 EU research projects

GRIDMario Campolargo

Jamie Shiers

Werner Vogels

Plus many more

The future of

OGF World Community Grid Keith Jeffery

Werner Vogels, Amazon.com, Mario Campolargo, EC and Jamie Shiers, co-ordinator of the worldwide LHC computing grid feature on the front cover of eStrategies Projects, July 2008.

International Media Partnerships

Interviews 2009 for eNewsletters & IT websites

Project directors, leaders of national and EU

digital preservation programmes, researchers from

industry R&D with background in Information and

Controlling Systems & Software Architects.

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› Professional, Pro-active & Innovative 360 degree international event organisation.

› Flexible and dynamic multi-lingual team with the right contacts in EU27 & around the globe to ensure

the right venue for your event.

› Extensive network of contacts to guarantee the right participants attend your tailor-made event.

› Pluri-annual experience in multi-platform event budgeting for Europe and the world.

› Key Performance Indicators monitoring event success.

› Engaging international media in various ICT sectors.

› International media conferences with business, academic,

research and policy representatives.

› Content materials designed and provided before, during &

post-event.

{“Knowing there is an

organisation that could

handle the complexities

of remote event

management allowed

me to feel confident that

all of the preparations

were well in hand...

More importantly, seeing

the satisfaction on the faces of the world-

class attendees’ faces during the event really

demonstrated the positive impact Trust-IT had

on every aspect on the summit... Trust-IT has

continued to stay very engaged and crucial to

the ongoing drive behind our ground-breaking

efforts to create the global research library of

the future”.

Lee Dirks - Director, Education & Scholarly

Communication, Microsoft External Research

OGF25 – Keynote Presentations GRL2020 Website 5

A sample of events organised

Date Location Attendees

The 23rd Open Grid

Forum - OGF23, 2-6

June 2008

Barcelona,

Spain

450

EuroIndia 2004, 24-26

March 2004

New Delhi,

India

1200

Euro-Southeast Asia

2006, 19-23 June 2006

Singapore 500

GRL2020 - Asia

24-25 February 2009

Taipei, Taiwan 35

EGEE London

Business Day

21 May 2008

London, UK 100

EGEE Business Day/

LinuxDays 2009, 3-5

July

Geneva,

Switzerland

250


Strategic Event Organisation

Close collaboration with Programme Committees;

development of dedicated websites with online

registration; payment facilities; production of

event literature; targeted invites and confirmations

to participants; on-site event & registration

management; registration billing; programme

development; speaker & participant recruitment &

management and exploitation of global networks

of contacts; fully-themed support material;

dedicated on-site management.

Executive Workshops

GRL2020 Europe 2008 - 40 participants

Event literature - Event position paper booklet -

Post event report printed and distributed to all

participants.

International Conferences

4th EGEE User Forum, OGF25 & OGF-Europe

International Event - 2009 - 650 participants

Event literature - Conference programme printed

and distributed to all participants - Sponsorship

and Exhibition Packages - Poster & Demonstration

Management.

GRL2020 Position Papers GRL2020 Post-event Report

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{Supporting & Reaching International, Complex, Scientific and Business Communities

Direct interface with major stakeholders and EC Policy makers in helping to shape Europe and its activities

related to Interoperability & Open Standards

› Prime Mover and author of Interoperability & Open Standards initiatives in the field of Distributed

Computing related to OGF (Open Grid Forum);

› Trust-IT managing director is a member of OGF Board of

Directors advising on global strategy and strategically

positioning the activities of the organisation and pushing

European efforts forward

› Trust-IT pursues state of the art developments in the area of

cloud computing and specifically encourages dialogue on the

openness, interoperability and collaboration necessary in this

field.

› Network Gatherings are organised by Trust-IT to ensure

standardisation efforts are kept as a top priority in Europe and

globally.

› Strong engagement with the Clouds-Standards group.

“Silvana Muscella, the

Executive Director of

the OGF-Europe project.

OGF-Europe (www.

ogfeurope.eu) has been

instrumental in promoting

OGF standards, organizing

events and doing

community outreach,

specifically in the European arena but with

worldwide impact. Ms. Muscella is preparing a

proposal to the EU for a follow-on project, OGF-

Europe-II (…)”.

Craig Lee, President of OGF (www.ogf.org)

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Supporting & Reaching International, Complex, Scientific and Business Communities

Trust-IT organised,

developed &

rapporteured the

Global Research

Library2020 events in Italy (2008) & Taiwan (2009).

This involved interaction with top experts in their

field worldwide and the editing of position papers

and the production of post-event reports. This were

delivered to major stakeholders including policy

organisations & International press & media.

As a result of GRL2020 Trust-IT co-authored a Global

Research Data Infrastructure project

involving leading academic and research experts

from different

domains.

Moreover, the

community Trust-IT

developed for GRL2020 was instrumental for this.

Trust-IT played a lead role in the organisation and evolution of the agenda of the

Cloudscape Workshop which took place on 14-15 Jan 2009 in Brussels, Belgium.

Over 100 attendees came to the Marriott Hotel to listen to talks from International

organisations through to SMEs to evaluate the current adoption landscape, analysis

of expected future trends, and top-level challenges, particularly legal and policy

issues, interoperability, standardisation, and service level agreements. Specialised

talks from eBay, European Commission, BT, Engineering, Atos Origin, & The 451

Group.

“From my vantage point on the opening panel at Cloudscape, I took a look around

shortly after the event began, and counted ninety-five people in the room. About

two thirds of these stayed to the end. I think this is a measure both of the strong

interest in cloud computing, and of the quality of the event: good speakers who

knew what they were talking about, and smooth effective organization”.

Martin Antony Walker, Independent Consultant, formerly responsible for business

in the scientific research segment of the high-performance computing market for

Hewlett Packard in Europe, the Middle East, and Africa (EMEA)

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› Trust-IT since 2003 has been a catalyst for the creation of co-operation between Europe and Indian and

Asia Pacific partners in ICT with access to a network of over 1,500 ICT players in India.

› Broad Indian network of co-operation partners such as Federation of Indian Chambers of Commerce

& Industry (FICCI), Indian Institute of Technology Bombay, Confederation of Indian Industry (CII),

Manufacturers’ Association for Information Technology (MAIT) & The National Association of Software

and Services Companies (NASSCOM).

› Active support and involvement in the European & Indian Policy dialogue since 2004.

› Co-operation involves showcasing technologies and research results to find potential research or future

commercial partnerships.

› Specific vertical market activities to target audiences primarily in the scientific community & industry. ICT

theme cover: Grid computing, eHealth, Digital Repositories, Data Infrastructures, eGovernment.

{“‘Technology is Power’, if

I paraphrase Alvin Toffler.

This statement is true

today more than at any

time in history, and it will

continue to be so in the

future. International Co-

operation is also a must

for any modern country.

India must go for international co-operation on

an equal partner basis”.

Dr. R. Chidambaram, Principal Scientific

Adviser to the Government of India. Source:

e-Infrastructures across Europe & India Keynote

Introduction

Welcome EuroIndia2004, Taj Palace, New Delhi, India.Silvana Muscella, Trust-IT Director, meeting EU Commissioner Likkanen on the occasion of EuroIndia2004..

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Trust-IT representatives were commissioned by the

EC in 2004 to organise in its entirety, from Pisa,

the first ever International co-operation ICT event

entitled: “EuroIndia2004”. Over 1,200 ICT European

& Indian IT experts from academia, research and

Industry attended the Taj Palace in New Delhi, India

for three days to discuss ICT trends and innovation.

Principal sponsors: Alcatel, Infosys, SAP & ST

Microelectronics. This event is repeated yearly as a

result of EuroIndia2004.

Trust-IT was the Communications Strategy and

Conference Organiser for the ECHOGRID project

(2007-2008) and defining communities in China

& in Europe actively adopting Grid computing. In

Co-operation with National Technical University of

Athens (Greece), ATOS Origin (Spain),Engineering

Ingegneria Informatica S.p.A., Italy - Thales, France.

From China: Beihang University (China), Institute

of Computing Technology, Chinese Academy

of Sciences - Computer Network Information

Center, Chinese Academy of Sciences - National

University of Defence Technology (China), Huawei

Technologies Co.,Ltd, (China) coordinated by GEIE

ERCIM (France).

Ravi Jain, Vice-President, Tech Mahindra Ltd, remarked,

‘Euro-India ICT Co-operation (2002 to present) provides

Indian enterprises with the opportunity to interact and

network with experts from industry and academia.

This coming together helps actors to innovate and

develop solutions with the help of Information

and Communication Technologies, addressing the

challenges that we all face’.

Trust-IT Directors welcoming guests at the Alcatel sponsored cocktail

Social Network hosted by Infosys 10


{“Capturing best practices,

providing a “living”

Digital Library Reference

Model and addressing

on-going educational

needs will fill crucial

requirements for the

global digital library

community”.

Geneva Henry, Rice University and DL.org

External Advisor

Trust-IT’s community development services underpin marketing strategies that deliver effective messaging

to a spectrum of target groups and markets with a special focus on “benefits” and “value-add”.

› Quality-assured, tailor-made databases are continuously developed that are multi-sector and technology

specific to identify pertinent stakeholders & beneficiaries in

Europe and globally.

› On-going market analysis and surveys to cater to the needs

& priorities of target and special interest groups and by

working closely with distinguished members of the ICT

community & the media.

› Global expertise to advance knowledge in key areas.

Expertise ranges from think-tanks, industry expert groups

and identifying “certified contributors” delivering insight

into ICT advances, to supporting members of technical

working groups and scholarship programmes.

› Strategic alliances spanning cultural, educational and

research associations, R&D projects, standardisation

development organizations and technology platforms,

fostering effective knowledge exchange on all levels and

strengthening community outreach.

An example of Trust-IT’s certified contributor content on the Gridipedia website 11


Distributed computing

End-users, developers, software & sector

professionals, standard and

energy efficiency experts from

the private and public sector,

and EC policy-making bodies:

› Cloud computing &

virtualisation

› Creative industries

› Digital Repositories

› Green IT

› Software development

› Telecommunications

› Strategic alliances with DMTF, ETSI, OGF, SNIA

› Industry Expert Group – comprising a

distinguished panel of 17 experts recruited from

the distributed computing community to evaluate

the impact of cloud computing on enterprise IT.

Computer & Information Science

› Engaging with

top-level experts

globally to

advance the

frontiers of knowledge on Digital Libraries.

› Championing the importance of skills development

and education through eTraining Programmes.

› Expanding the global community of computer

scientists, domain specialists, Digital Library and

library professionals.

Monitored KPIs Databases & Events

DL.org - 133 DL related – Dec 2008. After just 10

months > 1,100 contacts

EGEE - From 2006, 175 members > 300 key business

experts

OGF-Europe - Feb 2008 DB had 950 > 1,508,

creating new communities

EuroSouthAsia (2004 to present) > 850 Contacts

EuroIndia (2002 to present) From 0 to > 1,500

focused contacts

On-line IT communities

› Trust-IT has been

commissioned by a European

consortium of over 90

partners – led by Atos Origin - to enhance

existing content, provide tailor-made new

content and increase global visibility to their self-

sustainable website on the business, operational

and IT value of service-oriented technologies.

Certified Contributors for QA content

› Recruiting distinguished members of the IT

community to serve as “certified contributors”

delivering insight into the adoption benefits &

challenges of service-oriented IT.

Community building through awareness raising, market analysis and media partnerships

› Building an on-line community of IT managers,

CEOs, CTOs, CFOs, special interest groups like

EU SMEs, technology developers, providers and

research institutions.

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› Development and implementation of fully functional Content Management Systems – from standard

websites to semantic knowledge-based Web 2.0 platforms. Customized, built in-house, animating

a community of users, annotating content, images & videos through an integrated knowledge

management system using an ontological classification schema for a new user experience in today’s

social network.

› Organising domain knowledge based for exploitation through advanced channels including tagging,

multimedia thematic content, optimising search functions and segmenting user categories

› Professional Copywriting Services – the dynamics & experience of the Trust-IT multi-lingual team allows

for the execution of effective copywriting that manages to manipulate technical terminology to the

needs of the target market who may comprehend easily.

› Online Marketing - creation of logos & branding, newsletters, brochures, banners, search engine

optimization analysis, social network and email marketing providing a full circle of marketing offers,

which all encompass an integrated marketing strategy.

{“Trust-IT has the

capabilities to truly show

what a Channel has to

offer. It has been an

incredible experience

working with them and

an ever-growing business

relationship leading to

new opportunities”.

Michele Nannipieri, Managing Director –

Innotec Srl, Technical Advisor - B-Channel

Development and

implementation of

full websites

Professional

Copywrite

Services

Online Marketing

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Trust-IT embodies all

three facets through

extensive experience and

professional knowledge

exemplified through

areas such as European Commission based initiatives

like OGF-Europe (www.ogfeurope.eu).

This incorporates the implementation of a

customized OGF-Europe Channel, principle content

production and leaders of communication and

marketing activities.

Trust-IT has been tendered

to redesign a dedicated

website serving as a central

source of information for

grid technologies, cloud computing, virtualisation &

service oriented architecture through independent,

neutral analysis to serve the wider IT community,

Gridipedia (www.gridipedia.eu).

Other examples of fully integrated

marketing campaigns portfolioed from

both public and private sectors including:

› Emanuel Ungaro

› Microsoft Research

› Gridipedia

› Trussardi

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Portfolio Trust It Sep2009

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Transcript of Portfolio Trust It Sep2009