PORTFOLIO SUMMARY 2016
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Lifelong learner • Dynamic • Hands-on SATTRA VIRIYACHAROENTHAM WORK PORTFOLIO
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Transcript of PORTFOLIO SUMMARY 2016
Lifelong learner • Dynamic • Hands-on
SATTRA VIRIYACHAROENTHAMWORK PORTFOLIO
05/03/2023
ABOUT ME My Quote “ Excellence is not a skill. It is an attitude”
My Character My Book Lifelong learner Result oriented Proactive Hands-on Dynamic
My Skills
https://th.linkedin.com/in/sattrajuhm
Passionate digital marketer with over 5 years’ professional experience
in Digital marketing and business development
3
Internship
IELTS preparation certification
North Sydney English College
Engineer Account Executive
Bachelors Degree Electronics &
telecommunication engineering
Master Degree program in Marketing
Thamamart Business School
EDUCATION
WORK EXPERIENCE
2008 2009 2010 2011 2012 2013 2014 2015 2016
Digital Strategist
Digital Marketing Specialist(Sr. Professional level)
• Certificate of Digital Analytics for Marketing Professionals: Marketing
Analytics in Theory• Certificate of Marketing in a Digital
WorldUniversity of Illinois at Urbana-Champaign, USA
(Online course)
Digital Marketing Manager
CERTIFICATE - DIGITAL
Guest speaker at Ubon Ratchathni UniversityTopic: Digital marketing for Entrepreneur
THOUGHT LEADER
Technical and system
Research, data analysis, analytic
Communication and marketing
Synergy
e-Commerce and operation
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Cross-discipline competence
Deep Expertise
Manageable
Competitive
Expert
AREA OF EXPERTISE
05/03/2023 7
MAXIMUM
AVE.
MINIMUM 300K BHT
1.75M BHT
20 M BHT
AVERAGE PROJECT SIZE BY ONLINE ADVERTISING BUDGET
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Total: 114
TYPE OF DIGITAL PROJECT I HAVE EXPERIENCED
Branding & PR
39%
Promotion 29%
E-commerce11%
Performance campaign
9%
New product launch
7%
Pitch4%
Brand education2%
SOME OF MY WORKSS AT T R A J A H M V I R I YA C H A R O E N T H A M
E-COMMERCE SALES SET NEW HIGH
Jan Feb Mar Apr May Jun Jul -
100,000.00
200,000.00
300,000.00
400,000.00
500,000.00
600,000.00
700,000.00
800,000.00
900,000.00
1,000,000.00
-100%
0%
100%
200%
300%
400%
500%
600%
-8% -15% -3% -22%
236%
415%479%
Y 2015
Y 2016
Linear (Y 2016)
%yoy growth
Sell-out
Sell-out (THB)
23.6%
Integrative Communication
For best VISIBILITY
Product portfolio’s refinement,Focusing on STAR product in each
e-shopper segment (10% of total port)
Promotion to activate favorability of STAR SKUs and
overall category
Reengineer the fundamental for e-retail;
Drove qualified traffic and improved conversion rate
SHIFTUP PRODUCT BUY
X4 Times with fixed prime position + LAZADA Super
brand
EXCLUSIVE GIFT
EXCLUSIVE PRODUCTS + NEW LISTING
CONSUMER PROMOTIONMADE FOR E-RETAIL SOLUTION
Key Drivers
CO- COMMUNICATION
SELL OUT x 3
Sun Mon Tue Wed Thurs Fri Sat Average -
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Series1
Uplift x2.1(Weds VS Ave.)
Summary Collaborate campaign with LAZADA , Tefal Fine Day , special deal every Wednesday outstand with uplift x2.1 , comparing to average sale of another days Cookware & others seller benefit from campaign’s side effect,
Result
05/03/2023 13
B E S T S E L L E R S ! !( F O R 3 W E E K S )
Sentimental analysisPositive 58%Neutral 20%Negative 12%
CTR% = 4.37%+337% above
average
CPC 0.7 THBVS Estimation of 1 THB
9000+ LEADS Sent to e-retail site
ROI = 241%
05/03/2023 14
Zero-cash partnership with e-Influencer
Zero-cash partnership with e-Influencer drive both brand awareness and bottom line result, received almost 2Mllions view (Est. media value in return = 3M THB) and product was sold out overnight, ROI = 548% .
Online communication planning
SEO and reputation management in search engine
Social voice / CrisisManagement
ONLINE COMMUNICATION WEBSITE DESIGN (UX) & SEO
REPUTATION MANAGEMENT SOCIAL VOICE & CRISIS MANAGEMENT
AIS 4G ADVANCED
SEM
Social media marketing
Brand education
Brand awareness
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PLANNING
CRISIS MANAGEMENT FRAMEWORK
DATA COLLECTION ANALYZE ACTION & CONTROL
Wheel of action
QUANTITATIVE / QUALITATIVE
Inform/ acknowledge
Resolve
Escalate
Emergency
Delete
ignore
WHEEL OF ACTIONSSOCIAL LISTENING
SOCIAL MONITORING MODERATOR GUIDELINE
KEYWORDS PLANNING& AMBITION SETTING
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Online communication planning
ONLINE COMMUNICATION
Social voice / CrisisManagement
http://www.ais.co.th/livedigitallivemore/
ONLINE INTERATIVE ACTIVITY
WEBSITE UX DESIGN
RESULTS Online appeared to be main source of awareness (47% of brand recognition) – Dentsu research Secured $20,000 savings in advertising budget by offline and online media planning integration (iGRPs).
LIVE DIGITAL LIVE MORE
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STRATEGY USE OF SOCIAL DATA – VDO TOPICS CREATE SOCIAL VOICE THROUGH sharp-tongued influencer SOCIAL CURRENCY RESULTS Received +13Pt. in brand preference index (Nielson brand effect, post campaign evaluation) received over 1.5 million views in 2 weeks estimated earn media value at $10,000
SOCIAL INFLUENCERS
THINK BEFORE SOCIAL ( DIGITAL LEAD) DIGITAL CONTENT
http://www.ais.co.th/thinkbeforesocial/
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BRAND AWARENESS BRAND EDUCATION BRAND USAGE
People are aware of AIS’ new service and its unique benefit through multi online channels
People to be clear on brand attribute and perceive key
differentiation
Encourage people to have real experience with AIS Fibre
Display ads, VDO ads, Creative seeding ,KOL – awareness
Blogger , Forum review/ info graphic, SEO/SEM, Remarketing
Promotion, Conversion optimization
EXPECTED OUTCOME
DIGITAL PROGRAM
Over 48% of respondent have seen AIS FIBRE LOGO
Online media is primary source of awareness ( 80% )
83.7% take out key benefit of AIS Fibre อินเตอรเ์น็คความเรว็สงู)
1st position in Google in keyword อินเตอรเ์น็คความเรว็
สงู
21% of subscriber apply through AIS Fibre website
AIS Fibre subscriber : 20,000 + RESULTS
AIS FIBRE
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7 SECS ADS
https://www.youtube.com/watch?v=WcIOExlDjkU
E-commerceCommunication
05/03/2023 22Check out my demo: http://test-ais4.ais.co.th/onlinestore_dna/
Consumer needs• Variety of choices
with best value• Trustworthy • Convenience - One
stop shopping / one click
Brand’s unique benefit• Widest rang of
digital and physical products
• Customized UI
POSITIONING STATEMENTDIGITAL CONVENIENCE STORE
VALUE PROPISTITION DESIGN
PR Advertising Thailand’s first 360-degree commercial VDO
It was selected as a case study and was published in an e-newsletter by Facebook Southeast Asia, received over 1 Million views just few weeks
Get some experience: Search > “AIS online store 360” word in Facebook
