SV

EducationBachelor of Arts in Communcation DesignFaculty of ArchitectureChulalongkorn University

Computer SkillsAdobe IllustratorAdobe PhotoshopAdobe After EffectsMicrosoft Office

Experience Study inHandcraftPhotographyTypographyMedia DesignDisplay DesignGraphic DesignInfographic DesignVisual Time-base Design (Video)Sound Production Design

LanguagesEnglish: FluentThai: Native

SONGJERM VIRIYAVAREECOMMUNICAT ION DES IGN

Bangkok, Thailand +6686 089 2215Songjerm.v@hotmail.com

WAR OF PROFIT

Spices has historically been a source of tension and a factor in conflicts that start arising for other reasons, including territorial disputes, a fight for resources, and strategic advantage. The whole

illustrations portray these events by using metaphoric comprehensions and allegory, juxtaposing the current issues with the past.

CHRONOLOGY THE DISTORTION OF TIME:

Art Director and Producer PAKAPORN PENPAYAPCreative Director and Producer NAPHAT VONGIN

Content Researcher and Material Supplier SONGJERM VIRIYAVAREEContent Researcher NATTAYA PANMONGKUL

Content and Material Researcher PATRANANT THONGPRAPANGroup Manager CHAOWUT CHOLCHALATHAN

305/1 studio

PROJECT I

The project is part of a broader research aiming to understand the future impact of these incipient forces upon the contemporary discourse on the field of Visual Languages with a focus on their significance for Communication Design education.

How the digital techniques have interpreted ancient human practices? And on the contrary how to apply ideas developed in the digital space to static medium? How visualization could redefine the relationship between qualitative and quantitative data, and how data, information, and knowledge can be synthesized and translated into visual devices? And which visual device can offer a better medium for this translation?

More specifically in “Chronology: The Distortion of Time” we investigated these Communication and Design issues:

Representation of timeInteraction with static mediaIntegrating multiple perspectivesNarrative devices for representing qualitative data

The aim of this project was not only to visualize historical data about different issues (chosen topics: the war on resources, the role of mythical creatures, intensive vs. non intensive production of food, Thai visual imaginary, the representation of woman in fairy tales, rails transportation, media attention for freaks) but exploring how to communicate and visualize them through a narrative approach.

Pulp Fiction Diagram. I captured a scene that each victims died in the story and rearraging in a correct sequenced with the killer and the weapon used. Each picture represented the last scene

before there death and the background was the result of the weapon used.

VISUALISATION AS TOOL/ MAKING SENSE OF COMPLEX SYSTEM

THE NEXT VICTIMS

PROJECT II

The flood in Bangkok was devastating to us as a Bangkok citizen. So during the incident we was assigned to design a newspaper cover based on our stories about the flood. My newspaper was mainly about visiting the affected area and

how we prepared ourselves for the water.

NEWSPAPER DESIGN

FLOOD INBANGKOK

PROJECT III

Human typography was designed under the concept that eve-ryone is “DIFFERENT BY NATURE”. Each individual is unique,

special and has his/her own identity.

TYPOGRAPHY DESIGN

HUMANTYPOGRAPHY

PROJECT IV

B2 BRAND BANGKOK

OPEN STUDIO WORKSHOP BY PAUL VICKERS

DEPARTMENT OF INDUSTRIAL DESIGNFACULTY OF ARCHITECTURE,CHULALONGKORN UNIVERSITY

16th-20th JANUARY 2012. from 9:00-16:00

This poster was designed to promoted the B2 BRAND BANGKOK workshop. The workshop was about creating a brand for Bangkok by researching on it unique attributes. The poster fully pull out the characteristic, and color of bangkok throught a collage on a giant face.

POSTER DESIGN FOR OPEN STUDIO WORKSHOP

B2 BRAND BANGKOK

PROJECT V

B A N G K O K

BANGKOK LOGO: The concept behind these logo was an inspiration by the characteristic of Bangkok. The Background represented the night life and the building in Bangkok. The color in each block was the color scheme of light in Bangkok plub. The front layer shows the pattern of the local Thai architect which was mostly found in temple. The logo itself was the mixture of both

traditional and modern Thai society perfectly.

BRANDING BANGKOK

MAGAZINE LAY OUT DESIGN

ELVIS PRESLEY

PROJECT VI

THE NEW PARAGRAPH.

SPRING/SUMMER 2010

01EXCLUSIVEINTERVIEWWITHADAM SANDLERDAKOTA FANNINGELVIS PRESLEYJAMIE OLIVERLADY GAGALARRY PAGEMACAULAY CULKINMARK DAVID CHAPMANMIRANDA KERRROALD DAHLTYRA BANKS

iTransporter is an application that will help you to choose the best route to get to the destination by telling you when the transportation will come and how long it will take to reach the

destination. iTransporter application is just a user-interface.

IPHONE APPLICATION

iTRANSPORTER

PROJECT VII

This project is about physical computing by using the camera to capture the action of the audiences to interact with the eyes in the visual. The concept of this project was to make people paranoid and

also raise awareness that they might be stalk or observe by someone in the public.

INTERACTIVE DESIGN

PARANOID

NATTHAKIT LIEWPAIRATSONGJERM VIRIYAVAREE

PAKAPORN PENPAYAP

PROJECT VIII

The video reflects how communication evolved through times, aiming to give the audience aware-ness about the fact that technological development that technology has made our life so comfort-

able that we take it for granted. So, don’t rely too much on the electronics and use your time wisely.

A VIDEO INSPIRED FROM EINSTEINS DREAM

Hello!

PROJECT IX

WAYFINDING MAP

Wayfinding Map in Chulalongkorn University Campus for the Visually Impaired is a research-based project by Songjerm Viriyavaree, with Somjai and Rongsun as a representation of steak holder, that investigates and analyzes the usage set of typography, symbols, and signs to efficiently communicate with the visually impaired.

The research is based on the collection of twenty low vision cases from the Prasat Neurological Institute and Foundation of the Blind in Thailand, under Royal Patronage of Her Majesty the Queen. All of the selected cases implemented a series of tests using dots, lines, planes, color intensities, shapes, and typography.

Rigorous analysis of the precedent cases revealed vital information concerning the effective methods, usage, and design of graphics that led to the development of new graphic principles for the visually impaired. Based on the newly established system, a new set of graphic elements evolved, creating an effective communication system for the visually impaired. The graphic elements would be applied to maps aiding the navigation of those with visual impairment through unfamiliar spaces. In some cases where users need additional guidance, tactile elements would be employed to enhance and support the existing graphics.

Due to various complications, many visually impaired patients tend to attend universities that provide amenities for handicapped users. Currently, the majority of these users choose to attend Thammasat University because of its supportive facilities and environment. The project sought to develop a supportive design for the visually impaired and encourage their attendance to Chulalongkorn University through enhancing its amenities and facilities.

This project aims to create a prototype of bus maps in Chulalongkorn University to raise the public’s awareness and nourish the understanding of the visually handicapped. This research seeks to find a strategy to create an effective form of communication with patients suffering from various types of visual defects without interrupting the general public. The project itself could not change the environment, but it surely could make life easier for people with visual impairments to live in the society. By providing supportive and beneficial amenities, it would encourage people with various types of visual defects to engage more in the society.

FINAL PROJECT

Thesis Project SONGJERM VIRIYAVAREE

Project Advisor PROFFESSOR YOTHSARAN RERMRAKSAKULContent Advisor DR. GAIA SCAGNETTI

Mapping Assistant KRIANGKRIDS PHATTHAYANGDisplay Design Assistant NATTHAKIT LIEWPAIRATResearch Assistant PiRAWAS JIRARAYAPONGSE

PROJECT X