Portfolio - Norienne Christensen

PORTFOLIONORIENNE CHRISTENSEN

TABLE OF CONTENTS

PHOTODESIGN

PREZI PRESENTATION

BUSINESS IDENTITY: LOGOS

BUSINESS IDENTITY: STATIONARY

CODING: HTML & CSS

WEBPAGE MOCKUP

INFOGRAPHIC

MONTAGE

MAGAZINE COVER

BROCHURE

703.835.7296

[email protected]

NORIENNECOMM130.WORDPRESS.COM

20609 POPPY HILLS TRAIL #1001ROUND ROCK, TEXAS 78664

PHONE

EMAIL

BLOG

ADDRESS

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LOGOSCreate three logos in Adobe Illustrator for any business, gather feedback, and choose one logo to further develop and refine.

DATE COMPLETED

COURSE | INSTRUCTOR

October 25, 2016

COMM 130: Visual MediaBianca Rodriguez

PROGRAMS USEDAdobe Illustrator

DESIGN PROCESSWhen I started this project I knew what kind of a business I wanted to design a logo for, but I had a few different ideas for what the audience and aesthetic of the business could be. This is reflected in my initial three logos: each has a very different brand aesthetic and appeals to a different market segment. I posted my first three ideas in several groups on social media to gather feedback. Eventually I decided on one option to move forward with, and gradually it evolved into the final design.

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Top: Other possible creative directions for logo design that were considered

Above: Evolution of chosen logo

Right: Final logo design

STATIONARYUsing the logo from the previous project, design a business card and letterhead that create a cohesive and unified brand identity.

DATE COMPLETED

COURSE | INSTRUCTOR

October 26, 2016


PROGRAMS USEDAdobe Illustrator, Adobe InDesign

DESIGN PROCESSTo create the wood and word patterned image at the top of the letterhead and back of the business card, I created a pattern of eating-related verbs using Illustrator. I then changed the font color to white, saved it as a .png, and overlaid it on top of the wood image, reducing the opacity to make the effect more subtle. I also extracted the wheat stalk from the logo and saved it separately so that I could use it as a design element. I was then able to create the letterhead and business card using InDesign. I wanted to create a design that was contemporary and sophisticated to match the higher-end aesthetic of the logo.

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HTML & CSS

See the live version at bit.ly/2gdfC4e

Create an attractive and well-coded webpage to showcase the previously-created logo and its creation process.

DATE COMPLETED

COURSE | INSTRUCTOR

November 10, 2016


PROGRAMS USEDAdobe Illustrator, Adobe InDesign, Notepad++

DESIGN PROCESSFirst, I wrote out my body copy. Next, I went to my raw files from the Business Identity project and created, adapted, and resized the necessary graphics for this webpage. After that, I laid out my HTML the way I wanted it to be. I then wrote my CSS from scratch, Finally, I checked my HTML and CSS pages with a validator.

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WEBPAGECreate a webpage layout for a business using a 960-px grid system.

DATE COMPLETED

COURSE | INSTRUCTOR

November 17, 2016


PROGRAMS USEDAdobe Illustrator, Adobe Photoshop

DESIGN PROCESSFirst, I decided on the subject for my website. I decided to use the same fictional restaurant I used for the Business Identity project and coding project. Next, I sketched out some layout sketches. After that, I opened up a 16-column grid template in Photoshop and created my wireframe shape map. From there, I created the full website design in Photoshop. I used fonts and images from the past projects for this brand to keep things cohesive.

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Visit bit.ly/2hixfzR to see how I removed the background but still preserved the fur and whiskers.

PHOTODESIGNCreate a full-bleed 8.5 x 11” image using an original photo, a color scheme derived from the photo, text, and design elements.

DATE COMPLETED

COURSE | INSTRUCTOR

October 12, 2016


PROGRAMS USEDAdobe Photoshop

DESIGN PROCESSBefore I began my design and photography process, I considered potential subjects for my photo and color schemes that could be derived from them. I decided to use my cat as the subject of my photo, because her black and white coloring with yellow eyes would allow for a striking image and lend itself to a distinct color scheme. The most time-intensive part of my project was digitally removing the background from the photo of my cat using Photoshop while maintaining the whiskers and furry texture around the perimeter. When I was satisfied with the clipped image, I used Photoshop to create a neutral background. At this point, I was free to arrange text and design elements. After a number of iterations, I came up with a design I was satisfied with.

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INFOGRAPHIC

See full infographic at bit.ly/2h899op In the following pages, you will see the infographic in more detail.

Create an infographic on any topic that organizes data in a visually pleasing manner.

DATE COMPLETED

COURSE | INSTRUCTOR

November 3, 2016, updated December 7, 2016


PROGRAMS USEDAdobe Illustrator

DESIGN PROCESSFirst, I brainstormed to come up with a topic. Since it is election season in the United States, I decided to create an explanatory infographic on the Electoral College. Next, I did research to make sure I understood the topic thoroughly and came up with the facts and data that I wanted to present in my infographic. I then did some sketches to come up with a layout as well as general ideas for how to visually present the information I had gathered.

I used Adobe Illustrator for all graphics, charts, and icons. I used a limited color scheme to keep it clean, simple, and easy to decipher. I tried to add visual interest by varying the scale of the typography.

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This infographic was designed to be comfortably readable on mobile, desktop, and tablet.

PREZICreate an informational Prezi Presentation on any subject demonstrating functionality and features of Prezi software.

DATE COMPLETED

COURSE | INSTRUCTOR

October 6, 2016


PROGRAMS USEDAdobe Illustrator, Adobe Photoshop, Prezi

DESIGN PROCESSBecause I had no prior experience with Prezi, my first task was to learn as much as I could about the software, how it works, and what its capabilities are. I explored various tutorials until I felt comfortable using the software. Next, I picked a topic. I decided to do my presentation on Walt Disney World vacation planning because it is a topic with which I am very familiar. I then made several sketches to come up with a plan for how I would organize and arrange my content.

I used Adobe Illustrator to create the graphics for Cinderella’s castle and the waitress/food server. I used Photoshop to create the sky background and grass images.

See full presentation at bit.ly/2gbT92BIn the following pages, you will see the slides in more detail.

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MONTAGECreate a spiritually-themed poster montage using images and type.

DATE COMPLETED

COURSE | INSTRUCTOR

October 20, 2016


PROGRAMS USEDAdobe Photoshop

DESIGN PROCESSAfter I selected my quote, I decided I wanted the text to fill the page and to be the main focus. For the background, I decided on a base of cracked pavement. I chose a photo of a sunset and a photo of the night sky to blend into the pavement image..

Once I selected all my images, I constructed the background in Photoshop. First, I darkened the image of the cracked pavement and applied a filter to enhance the crackled effect. Next, I masked and blended the sunset and night sky images over the cracked pavement.

Then I added my text, adjusting the size of each line so it was evenly justified overall. I made the first two lines and the last line of the quote white; I filled the words “CREATING BEAUTY” with the image of the sunset. Lastly, I copied the sunset layer and the night sky layer, reduced their opacity, and layered them so they fell over the white text but behind “CREATING BEAUTY.”

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BROCHURECreate a brochure on any topic with duplex printing and at least one fold.

DATE COMPLETED

COURSE | INSTRUCTOR

December 3, 2016


PROGRAMS USEDAdobe Illustrator, Adobe Photoshop, Adobe InDesign

DESIGN PROCESSFirst, I came up with the idea to do a brochure as an advertorial insert for a fictional magazine. I knew I wanted to create a layered effect with the folds, so I sketched out what I wanted it to look like when folded completely. I then cut out small pieces of paper in the shape of each of the layers and taped them together to figure out how the layout needed to be organized.

Next, I took photographs of my holiday place settings. I used Photoshop for cropping and enhancement. I then created a title of the brochure and a logo for the fictional magazine using Photoshopa and Illustrator. I found products to advertise in my brochure and gathered information and photos of them.

The preliminary phase complete, I created my initial draft in InDesign using placeholder text. I printed a half-size draft to make sure everything aligned correctly. Then I added in the correct text and made all remaining adjustments.

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This is a digital approximation of the front of the brochure when folded. The following pages show the ready-to-print spread on both sides, including bleed and margins.

Once printed, the white space should be removed and the place setting elements cut out carefuly so that they layer on top of each other, visually creating a complete place setting.

MAGAZINECreate a magazine cover featuring a portrait and articles about yourself.

DATE COMPLETED

COURSE | INSTRUCTOR

September 29, 2016


PROGRAMS USEDAdobe Photoshop, Adobe InDesign

DESIGN PROCESSFirst, I selected an image of myself to use and sketched out a layout. Next, I used Photoshop to digitally remove the background of the photo and create a neutral one. I added in the name of the magazine, creating a layered effect with the image of myself. I also used Photoshop to remove the background of the photo of the monogram succulent.

In InDesign, I added the article names. I decided to use crafting, travel, and gluten-free cooking as the subjects of my articles. I chose to use Century Gothic for all of the text to keep the look clean, modern, and cohesive. I used variations in color and weight to differentiate title, headings, and body.

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Portfolio - Norienne Christensen

Education

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