Portfolio new 96ppi_final

BACKGROUND

www.ravin‐jeans.com

BACKGROUND Ownership

RAViN is owned by CITCO LLC.,

founded in 2004 in Cairo, Egypt.


BACKGROUND Expansion

0

2

4

6

8

10

12

2004 2005 2006 2007 2008 2009 2010 2011 2012

China WholesaleStores

Size Expanssions& NewDecorations New StoresOpenings

Product Range


Product Range Core Customer

RAViN caters all its efforts to address a carefully targeted customer group.

Our core customer is 16‐24 teens and young adults, outgoing, clever,

and fashion aware.


Product Range Men & Women’swear


Product Range Leather Wallet’s, Belts, & Bags.


Product Range Ladies Bags.


Product Range Footwear.


INTERNATIONAL ACTIVITY Production

The production process is based in Guangzhou ‐ China, Pakistan, Egypt, where more than one million pieces are produced per year. The production office currently employs over 45 employees, mainly in China. And Produces in 34 factories

Stores


STORES EGYPT

RAViN operates a large network stores all over Egypt, that we are already everywhere.

Many Stores are managed using a franchising system, with a hands on management and supervision, to guarantee a healthy and steady growth


STORES Alexandria – Green Plaza Mall – 250m

ALEX


STORES Cairo - City Center Mall – 180m


STORES Hurghada 180m

Hurghada


STORES Cairo Lebanon St – 300m

Mohandsen


STORES Sharm El-Sheikh 160m

Sharm El‐Sheikh


STORES Cairo, Zamalek 120m

Zamalik


STORES 6 Oct. City 250m


STORES Port Said City 280m


STORES New Cairo – Rehab Mall 180m


STORES Cairo, Shawarby 130m


STORES Shebin 170m


STORES Cairo, Shobra St. 200m


STORES Tanta 160m


STORES Zagazig 210m

Interior Decoration

Interior Decoration Quality

Natural is the Mother of all Beauties.High Quality , rich natural materials, where stores utilize natural materials like marble floors and façade, & Massive Natural wood, thus to guarantee the product and brand are well represented, and also that the stores doesn’t lose its beauty over the years.

Interior Decoration Almost Maintenace Free

SET IT & FORGET IT.The use of natural materials, Dark paintings, and 5Years lifetime LED lights, guarantees stores are almost maintenance free, and requiring much less hassle to continuously maintain the store beauty and quality level.

Interior Decoration Continious Improvement

WHAT DOESN’T GROW DIES?A concept we follow in all what we do, and when it comes to interiors, we continuously strive to keep updating the store designs and materials, to make sure we keep bettering ourselves across the years.

Interior Decoration Some Images

International


INTERNATIONAL ACTIVITY WholesaleActivityThe first branch in China opened in “Fuli Tower”.The second in “Times Wholesale Building”.


International China, Guangzhou, Fuli Tower 140m


International China, Guangzhou, Times Bldg 250m


INTERNATIONAL ACTIVITY Production

The amount produced nearly doubles every year. The office also manages all the agents and distributors. At this rate, Ravin is already selling more than 500,000 pieces per season. ‐

200,000

400,000

600,000

800,000

1,000,000

1,200,000

2004 2005 2006 2007 2008 2009 2010 2011 2012

Number of Pieces/Year


INTERNATIONAL ACTIVITY Production & Buying Office

Resident HQ in China Managing Production in China, Guangzhou & Other Countries, and production for RAViN & OEM customers.

Why RAViN


BACKGROUND Business Formula

Unbeatable Prices+ Updated Stores Decoration+ Updated, Large Collection+ Untraditional Marketing= Market Leadership

Marketing


MARKETING STRATEGIES eMarketing

Our marketing strategy at RAViN is based on utilizing creative techniques to meet the needs of existing and future clients.In today’s world, the online world has integrated itself into everyone is lives. eMarketing has thus provided a powerful tool, especially the social networking platforms, and we are currently making full use of them.


MARKETING STRATEGIES Branded RAViN Music

Fresh Updated,and branded by RAViNmusic Tracks are monthly delivered to all stores.

Produced in USA with assistance of the Amazing DJ ScottyBwww.facebook.com/scott.bowdoinwww.soundcloud.com/dj‐scotty‐b

and uploaded to our customers also to download fromhttp://soundcloud.com/ravinjeans


MARKETING STRATEGIES Connect with customers636,000 Facebook Fans & Growingwww.facebook.com/ravinjeans


MARKETING STRATEGIES Ongoing Competitions


MARKETING STRATEGIES ProductAnnouncement

Communicating New product releases using our social media, and discussing them wit our clients, to ensure we are serving their needs well.


MARKETING STRATEGIES

Follow ourFacebook

page. Everyday weannouncea

Happy Hour.Esclussive to

our Fans


MARKETING STRATEGIES Community Service

RAViN takes seriously its role to give back to the community it operates with. We use our social channels and marketing activities, to maximize social awareness, and social good.


MARKETING STRATEGIES Community Service

RAViN is currently developing social

websites to utilize and organize its staff and

customers, and the rest of the community to get together, and collaborate

on organizing various, and numerous social

campaigns to take our activities to a much

higher level.


MARKETING STRATEGIES Styling Consultancy


MARKETING STRATEGIES SUMMER 2012 CATALOG


CONTACT US

HEAD OFFICE26 Mousa El‐Kazem St. Behind The International Garden – Nasr City ‐ Cairo

Office: +202 24032090

Fax: +202 22623712

Mail. info@ravin‐jeans.com

Twitter@ravinjeans

Facebookwww.facebook.com/ravinjeans

Otherwww.ravin‐jeans.com

THANK YOU!

Portfolio new 96ppi_final

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