PortfolioMélanie Vennin

february 2012

e-mail : melanie@vennin.netmobile (HK) : (+852) 54 93 17 00

mobile (april): (+33) 6 34 23 40 81

Cover: Review of Contemporary art in Paris (bar code composed with fragments of culture)

Aged 25, I am enrolled in a dual degree between Ecole Centrale Paris, top three french engineering school, and ENSCI-Les Ateliers, leading french in-dustrial design school.

I graduate last december from a top three french equivalent of MSC in product and service conception and industrialization; This formation is mostly mana-gement and adaptation oriented more than specifically technical. In parallel, I have been studying at ENSCI, leading french design school, for almost four semesters so far. This course of study is teaching me to question the usages of a system, make reasoned choices and be rigorous, develop a personal metho-dology. The complementary point of view among a project and way of working.

Alongside these activities, I am always longing for discovery. I am gradually learning about photography and drawing, attend concerts and contemporary art exhibitions, greatly enjoy animated films and am curious about Asian ima-ginary universe (the reason of my departure to Hong Kong) ; I have worked as a monitor in holiday camps for adolescents and continue to experiment tools such silk-screen printing or real-time interaction software. The cross work between technical and sensory questioning the relationship between people and machines appeals me a lot.

Interactive video installationSilk-screen printing

Drawing

Photography research

2

I have started to investigate the the-mes of edutainment, urban layout and sustainable development through interactive devices, services, installa-tions and small structures. I’m willing to further develop these skills and experiences by dealing with topics related to individual behaviour and day-to-day life ; This is why I started my year of internship in the world-wide retail company Carrefour. I wish to pursue my work experience as an industrial designer in a 4 months internship focused on formalisation, (re)conception and development; this would complete my first internship mostly well upstream or downstream of the project.

Concerning the projects I selected in the following portfolio, they are orga-nised in order to show the different facets of my previous work.After pre-senting briefly the internship I am currently involved in (p. 3), I will :

First, present three projects (realised in both ECP and ENSCI) interesting for the structuring methodology used in the problem solving

Second come three projects deve-loped in ENSCI dealing with what I will call «urban confort». Third and last, I selected two pojects dealing with edutainment.

(p. 4 to 10)

(p. 10 to 16)

(p.16 to 20)

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DesignCarrefour Group, retail company

6 month internship,september 2011-february 2012

I am currently achieving my internship in the 2 years old design team of the worldwide retail company Carrefour. Starting with 3 months in Paris (french management), it ends in Hong Kong (Global Sourcing Asia) The group in-tegrated design in order to follow their strategy of beco-ming the consumer preferred retailer by increasing the perceived quality of its products, developing brand iden-tity, pushing innovative products.

In french office, home products are conceived ; however the group’s electronic appliances designer is located abroad in Hong Kong, to be closer from the suppliers.

I have then the chance to work on a wide range of pro-jects of day-to-day life : from brand building workshops to final color and finishing application, going through benchmark & trends analysis, intern hindsights and prospective project, product design, conception and branding frow tableware range to electronic accesso-ries and hopefully development. Concerning Carrefour design, everything still remains to be done, it is exciting to be part of the adventure.

Moreover, the cultural background and the variety of the interlocutors is more than enriching (quality team, mer-chandisers, product managers...).

I improve my team work ability, my technical skills, my personal expression and methodology. I learn how to handle several projects with strict deadlines, how to cope with emergency (often!) without forgetting middle and long term projects.

CONFIDENTIAL

3

Insights

Share your RERLiveWork, service design agency

one week workshop, april 2009

During a workshop coordinated by members of LiveWork, an Anglo-Saxon service design agency, I was trained in the «  user-centric  » ap-proach.

Step by step, we carried out inter-views (insights) to identify the key elements, then generate a certain number of conceptual ideas before selecting one, followed by rapid pro-totyping and testing on the ground. Lastly, we were asked to create a blueprint representing a global view of the project.

With the help of this structured methodology, Simon Laal and I came up with a service aimed at enhancing daily transport for RER (express re-gional network) users. We proposed «share your RER», a service involving provision of magazines, newspapers and books provided by the passen-gers, together with comments.

Livework methodology

4

Join/Engage

Realise something is happening Be willing to understand how it works launch: leave a magazine/book/newspaper and exchange a little symbolic card or sticker with one of your own book/magazine/recent newspaper

pick a magazine leave a message/ give advice return the magazine

Touch PointsMain channelWeb blog where you can leave your opinion, at work or at

home

news feed in newspapers one month before launch

boards on the plateform sticker/card of "RER sharer" where is writen a security phone number where people can text if there is vandalism, and a blog address so as people can leave a message at any time

each week: a board with a "best of "the messages sticker on the last page where you can write down something

leaflets providing explanations messages of previous readers to help the choice

stickers with the leaflet to stick on products and to leave the first message

Radio radio adverts

Face to face staff wearing special/recognisable clothes stff distributing leaflets ans ready to provide futher information

smiling staff, here to get your first shared object where you have sticked the message sticker and provide you the "RER sharer" card

staff present nearby the disposals the first 4 weeks interactions concerning the books/magazines/articles with the other customers

design and produce the disposals prepare explanation leaflets simple and clear hire part time employees form security agent to provide the needed information and reduce the number of employees needed

prepare stickers for the messages collect the messages, select some and prepare a "best of" board

find color/logotype/clothes which can be recognisable

prepare communicating boards and present it as something pleasant

collect Books/ mgazines/newsppers before lauch people to clean the disposals at night, and only leave a few documents

prepare radio adverts set the blog up form staff to provide information RATP might buy books and magazine to flood the disposals if needed

set the security standard up

staff to deposit the books/magazines/newspapers in the disposals

Barriers/Risks vandalism reduced by trust and self involvment of the customers people non returning balanced by the fact that people are supposed to deposit a document first

Print

Backstage

Aware and understand

Customer experience

Use

visible disposal on all the carriages of the line 3 distinct categories: book; magazine/newspaper; free newspaper

visible disposals visible diposals

Quick prototyping and test

DELIVERY

share one,pick oneSomething's going on?..

share one,pick one

Share one, pick one

how does it work?

let me explain...

here's my sharing!

Here's your little RER sharer card.

share one,pick one

Lets discover something! share one,pick one

I leave it for now...It's great! lets leave a message...

Is it interesting?

Or I might take it home...

(Customer journey: experience «ShARE YOUR RER»)

Idea generation

Blue Print

Use Case

5

TetraCarrefour

one week workshop, september 2010

As part of our dual-degree at Ecole Centrale Paris, Siham Lackri, Sergio Alon-so, Lucile Picon and I, proposed a new eco-designed olive packaging for the Carrefour brand. We started by looking at the environmental impact of three types of existing packaging using the Simapro life-cycle analysis software. Drawing on this global vision of the whole product life cycle, we proposed a so-lution based on TetraPak conditionning technology, which encourages usages consistent with the product while also reducing its environmental impact over the value chain. This study, carried out by a multidisciplinary team (industrial design, industrial engineering and environmental engineering) looks at issues of usage, production, economics, environment and marketing.

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6

Use scenarios Constraints analysis

Life Cycle Analysis

7

Mémoire interactive(base de données)

Interface mémoireinteractive

Espace collaboratif

logicielsexternes

Interface simulateur

Simulateur-

Calculateur

informationshiérarchisées

informationshiérarchisées

traitementet calculde base

traitementet calcul

spécifique

données brutesterrain et

documentation scénario d'actions

scénario d'actionsà performances

comparées

donnéesbrutes

stockage

Flux et architecture de l’outil

Structure of the aid-to-decision software tool

MésiBouygues Construction

8 month project, september 2010-april 2011

Lucile Picon, industrial design stu-dent in the master programme at ECP, Nicole Benz-Collange, building engineering student, and I worked on a project entitled «eco-usages in buildings». In close liaison with a PhD student, Toufic Zaraket, we are attempting to understand the behaviour of residents of a buil-ding to take them into account from the start of the project, upstream of design. Since our study focuses on low-energy-consumption social housing and aims to propose inno-vative solutions for enhancing and guaranteeing building performance , we proposed an intermediate stage: a tool to aid decision making and transdisciplinary collaboration as a way of rejigging the traditional design process, which we analysed through documents and interviews. Mési will integrate three elements: a collaborative platform; an «interac-tive memory» space giving access to a project history file and a set of selected data; and a simulation tool dialoguing with existing software, in which user scenarios can be input and the associated performances (energy, comfort/health, environ-ment, etc.) of the building can be dis-played in an intelligible, aggregated manner.

I pursued the started work over summer 2011 on a 2 month free-lance mission. The aim was first, to realise the functional specifications of the simulation tool ; second, to develop use case illustrated by user interface.

MéSiL'outil de conception collaborative et d'aide à la décision du bâtiment

Démonstration

8

Activité professionnelle

Equipement technique

Equipement ménager

Eclairage

Vie quotidienne

Loisir et bien-être

Préparer à manger/se nourrir

Aller/Venir

DormirSe laver/hygièneSe laver/nettoyer

Revêtement des mursRevêtement des solsEvier

Eclairage SalonEclairge cuisine

CuisinièreTélévisionRéfrigérateur

se reposer/se relaxerjouer aux jeux vidéofaire du sportutiliser un ordinateurregarder la télévision

Entretien de la santé, du confort

Dépense énergétique

Impact environnemental

Dégradation du bâtiment

Taux de luminositéTaux d'hydrométrieTaux de particules dans l'airCritères qualitatifs?

consommation énergétique unité?

Nombre d'interventions/an????

Réchau�ement climatique (KgeqCO2)Consommation d'eau (L)Consommation de gaz (Kg)

Une heure avec Paul et Sophie

monter le vélo par l'escalier préparer a manger

diner dans le salon

poele non recouverte

revêtement des murs

ouverture fermeture réfrigérateur

télévision du salon

éclairage du salon

éclairage de la cuisine

Sketch of the screen allowing to visualize the resulting data Researches

Démonstration

SOL

Valider l’ensemble des activités

Passer le balaiPasser l’aspirateurPasser la serpillère

Ne pas nettoyer

Activités

LaverMangerDormirJouer

Ajouter

Nettoyer

Ajouter

Passer l’aspirateur

SOL Nettoyer

ÉquipementDyson DC 32

Scénario 2Passer l’aspirateur

Valider l’activité

FréquenceSélectionner

DuréeSélectionner

Ajouter un scénario

Scénario 1Passer le balai

ComportementsSélectionner

Actions induitesSélectionner

Mémoire

Collaboration

Simulateur

Démonstration

Interface first proposal

First interface allowing to fill in use casesVisits and interviews

Systemic formalisation : impact visualization

9

Scenario information filling

Navigation in the building

La VéloCEA-Grenoble

5 month project, february-june 2009

As part of a team with Delphine Mé-riaux, student at ENSCI, we reconside-red usages of city bikes in a partnership with the human sciences department of LETI, the innovative Laboratory for Elec-tronics and Information Technologies attached to the CEA-Grenoble (French atomic energy research centre).

We looked at questions of perception of safety when using bicycles in dense traffic. We subsequently proposed a new form of electric bicycle with a pro-tective screen. Motorists tend to pay greater attention to this new object in urban traffic and the user feels safer and can move around in a more fluid manner.

The huge storage spaces associated with the OLED screen including a city map, alongside other functions, all tend to increase travelling comfort.

La V

élo

10

SILENCE

Use scenarios

Detail of the project key components

OLED screen

Front storage space

Vertical lightings

Gyrometer

Battery

SILENCE

Back storage space

Vertical lightings

Differential motor

Protecting cocoon

Two back wheels

11

Chez soi dehorsCea-Grenoble, GEG, City of Grenoble

5 month project, september-january 2009

During our residency at the CEA-Gre-noble, the city of Grenoble, GEG (Gaz et Electricité de Grenoble) and LETI joined forces to propose a project in-volving rethinking lighting of the Place Schumann. The theme being broade-ned to take in urban lighting gene-rally, I decided to focus on the issue of light as a vector for appropriating the city. How can we feel at home out-side? I proposed three micro-spaces at different places in the city, evoking, successively, the typologies of the li-ving room, the office, and the lobby. I am seeking to play with the semiotic codes of room corners, light shades and light switches to propose transi-tional spaces enabling each citizen to appropriate and love their city.

Intention of the project

Use

exa

mpl

e

Use scenarios12

Layout exampleFormalisation research13

ObBouygues Construction, EDF, CEA-Saclay

5 month project, february-june 2011

This project, in development phase, is the fruit of a partnership between ENSCI, EDF, Bouygues Construction and CEA-Saclay, to look at the issue of the future Campus Paris Saclay. I am focusing on the issue of the workplace, based on the assumption or fact that the environment (architectural, furniture, software, equipment, services) in which a worker is placed will foster certain states of mind that are more or less conducive to carrying out one or another activity. After analysing numerous working situations, I proposed a space that integrates an information-delivery system adapted to a wide range of docu-mentary resources, and a non-standard layout of space insulated from the outside environment to facilitate concentration and stimulate creativity. In this space where nothing is standardised but which is designed in coherence with the technological and cultural trends of our time, each person will be able to adopt the manner of working most suited to him or herself.

Use research

Out

side

uni

ts p

ropo

sal

14

Inside unit proposal

Units key components

Sitting spaces

Sound system

Phonic and visual isolating wall

Coupled Microsoft table and interactive projection

structure

Synthetic diagram of the project15

Wondi, SFR KidsSFR, communications service provider

5 month project,february-june 2010

SFR asked ENSCI students to par-ticipate in its reflection on the mar-ket potential of educational games. Mario Simon and I worked on deve-loping a game for the 8 to 12-year age group, stimulating the imagina-tion to learn through travelling – a dynamic game that uses a device by-passing the console and is linked to the TV screen, allowing users to play with other users as in a traditional board or parlour game. We developed a game called Wondi: children use «Turni», a magic torch associated with a set of vortex cards, to discover and move round in parallel universes containing plots taking in the whole living environment.

The complete game, Wondi, inte-grates a set of sensors (accelerome-ters, etc.) a Pico projector and RFID chips that will enable simple naviga-tion in the worlds offered to the chil-dren.

http://www.sfr.com/sfr-player/sfr-player-5/transformer-lespace-en-jeu-video

SFR KIDS//Mario Simon-Mélanie Vennin//25 juin 2010

Intentions of the project16

Conc

eptu

al im

age

User experienceQuick prototyping and test

User interface reseach

Turnis

17

Conc

eptu

al im

age

ETABLISSEMENT FOYER / FAMILLENOYAU & ANTENNES JEUNESSES:LIEUX DE RENCONTRE ET DE VIE

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Mise en

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Création des tribus

Com

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Cherche des indices

Validation des mission

Collecte des données

Rapports

Fourni espace de com

SponsoriseInscriptions

MAIRIE

fb

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SITE INTERNET

PAGE FACEBOOK

ENTREPRISES

AffülanCapgemini Consulting

8 month project, september 2010-april 2011

The consultant Capgemini every year asks the elite colleges to participate in the Innovation and Sustainable Development Trophy, the only constraint being that the team must include students from several schools. As project leader, with a team composed of Raphaël Cei (ENSCI) and Andrew Panton (Sciences-Po), I worked on the idea of using a game to foster adoption of eco-citizen practices. We proposed a team game (Affülan), aimed at the 12 to 15-year age group, combining the digital sphere with the real world. We sought to deepen the game experience to propose a game innovative in its market, define the resources required to set it up and the origin of the resources, and assess the economic challenges of such a project. It involved adopting a user-centric ap-proach, consulting a number of experts while, as much as possible, remaining consistent with the sustainable development values we advocate.

Structure of the game

18

Story tellingto see more about it check the video on the following links :http://vimeo.com/23513896http://www.facebook.com/pages/Luticiti/211471465549159

ECONOMIE

-GÉNÉRATION DE RESSOURCESÉNERGETIQUES : MONNAIE D’ECHANGE

-PARTENAIRIATS LOCAUX-EMPLOIS LOCAUX

ENVIRONNEMENT

-CONTENU DU JEU-ACTIONS RÉELLES MESURABLES

-ÉVOLUTION DURABLE DES COMPORTEMENTS

-APPROVISIONNEMENT LOCAL -ENVIRONNEMENT ÉCO-CONÇU

SOCIAL

-CIBLE : MOTEURS DU CHANGEMENT DE DEMAIN-JEU COLLECTIF: TRIBUS

-IMPLICATION DES COMMERÇANTS ET LES ACTEURS PUBLICS

-INVESTISSEMENT DU CERCLE FAMILIAL-ACTIONS CITOYENNES

-IMPLICATION DE LA COMMUNE

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Découverte des portes du tempsEpreuve de selection

Sept

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Octobre

Novembre

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Mission 3: E

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Economiser l’energie nessesaire à l’envoie

-Trouver les membres-Attribuer les

roles .historien .scientifique .reporter

Sustainable aspects of the project

Temporal structure of the project19

Thanks for reading.I will be glad to give you further information if needed.

e-mail : melanie@vennin.netmobile : (+852) 54 93 17 00

mobile (april 2012) : (+33) 6 34 23 40 81