Portfolio Lorella Campi
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Transcript of Portfolio Lorella Campi
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Lorella CampiCV and Portfolio
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Lorella CampiNationality: ItalianDate of birth: 17 June 1963Marital status: Married, 1 son
EDUCATION/TRAINING• Graduated from La Sapienza University in Rome with
degree in Economics. Grade 110/110 (1989)
• Italian Journalist Guild member (since 1993)
CV ‐ Personal infos and Education& Training
MAIN INTERESTS• Long distance running & walker• Travelling• Reading
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WORK EXPERIENCE
• Nov 2005 – Present: Head of Communications ‐ Cassa Depositi e Prestiti, Rome Manages staff of 10. Responsible for media relations and press office, digital communications, corporate communications, & event management (www.cdp.it)
• Jul 2001 – Nov 2005: Head of Press Office – Ministry of the Economy and Finance, Rome Managed a staff of 15. Oversaw relations with national and international press. Oversaw image rebranding of the Ministry of and restyling of its internet site. (www.mef.gov.it)
• Dec 1990 – Jul 2001: Professional journalist ‐ Various newspapers, Milan
• 1988 ‐ 1989: News archivist ‐ Agenzia Giornalistica Italia ‐ Rome
• 1985 ‐ 1986: Assistant for Italian language – Putney State School, London (www.putneyhigh.gdst.net)
SKILLSComputer: Microsoft Office (Word, Excel, Power Point, Publisher), Content Management Systems, Data Analytics; Press office tools Social Media: Linkedin and Twitter profiles
LANGUAGE : Italian (mother tongue); English (advanced); French (intermediate); Spanish (elementary)
CV ‐ Work experience and Skills
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PRESS OFFICE. Daily national and international media relations
Supervising Press Office, interviews, relationship with top managment and stakeholders
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PRESS OFFICE. Press conferences
Managing and organisingPress conferences for CDP atGovernment’s level
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DIGITAL. Opening and management of CDP’s social media profilesand all digital assets
Social media strategy from scratch. Defining and production of institutional and allnews videos
http://www.cdp.it/media/video/video‐istituzionale‐cdp.html
http://www.cdp.it/media/video/inaugurazione‐cantiere‐dei‐poeti‐edificio‐piazza‐dante.html
https://www.linkedin.com/company/cassa‐depositi‐e‐prestiti?trkInfo=tarId%3A1412601186293%2Ctas%3Acassa+de%2Cidx%3A2‐1‐6&trk=tyah
https://twitter.com/StampaCDP https://www.youtube.com/user/canalecdp
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DIGITAL. Web site restyling
New design and functionalities for all digital assestssuch as internet website and intranet.
OLD WEBSITE NEW WEBSITE AND INTRANET
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CORPORATE IMAGE. Restyling for a stronger corporate image, new logo and brandbook
Brand identity for the whole company
NEW LOGOOLD LOGO
Brandbook
New logo and EXPO partnership
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CORPORATE IMAGE. CDP’s events
Jun 2010 – Long Term Investors’ Club Rome Conference
Oct 2010 –Long Term Investors’ Club Venice Forum
Jul 2014 – D20 Confenence (jointly with EIB)
See: www.eib.org/infocentre/press/releases/all/2014/2014‐156‐d20‐and‐multilateral‐development‐banksjoin‐forces‐to‐support‐economic‐growth‐create‐jobs‐and‐improve‐productivity.htm
Organization and management of eventsand design and implementation of the coordinated image
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CORPORATE IMAGE. Organising events at international level
http://www.governo.it/Notizie/Palazzo%20Chigi/dettaglio.asp?d=75563
http://www.governo.it/GovernoInforma/Dossier/accordi/accordo_cassadepositiprestiti.html
http://www.cdp.it/media/comunicati‐stampa/cdp‐e‐kfw‐accordo‐da‐500‐milioni‐per‐le‐pmi‐italiane‐e‐infrastrutture‐per‐l‐efficientamento‐energetico.html
http://www.fondostrategico.it/it/media/comunicati‐stampa/fsi‐e‐kia‐costituita‐fsi‐investimenti‐con‐risorse‐pari‐a‐2‐185‐mld.html
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CORPORATE IMAGE. Management of CDP’s sponsorships related events
ACCADEMIA DI S. CECILIA: Since 2013, CDP isFounder member of Accademia di S. Cecilia. The CDP Communication Dep is in charge of organisingrelated events and design coordinated image (www.santacecilia.it)
EXPO 2015: CDP is one of the Official Partners for Italy's International Growth (with its subsidiaries FSI and SACE). It will have a stand and organize some events, such as “Long Term Investors’ Club” meeting (www.expo2015.org/en/partners/cdp‐fsi‐sace‐/‐official‐partner‐for‐italy‐s‐international‐growth)
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CORPORATE CULTURE. Supporting the HR Unit: Internal newsletter and organisation of activities between employees
Activities between the employees
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ADVERTISING. Support to the adv campaigns (ATL & Digital)
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CORPORATE IMAGE. BTL
TARGETED PUBLICATIONS
Campaign to promoteall the instruments for Italian businesses(jointly with Treasury, Banking Association and SACE)
CDP BROCHURES AND PUBLICATIONS
Saving culture for schools
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CORPORATE IMAGE: B/B tradeshows
Defining stand layout and coordinated image
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PAST WORKING LIFE
Italian translation auditor of “A History of Economic Thought: the LSE Lectures, 1998” by Lionel Robbins; Authors: Steven G. Medema, Warren J. Samuels, William J. Baumol (see e.g. www.centrostudicampostrini.it/biblioteca‐scheda.php?id_libro=55966
Relevant experience at the ItalianTreasury as Head of Press Office. Bringing an innovating approach: new press review, logo and website
• www.milanofinanza.it/articoli‐preview/in‐arrivo‐cambiamenti‐per‐il‐mercato‐dei‐titoli‐di‐stato‐1072642
• www.milanofinanza.it/articoli‐preview/lira‐e‐btp‐s‐infiammano‐ma‐dopo‐perdono‐slancio‐1086863
• http://archiviostorico.corriere.it/1998/settembre/07/Titoli_Stato_fascino_breve_della_co_0_98090711139.shtml
• www.milanofinanza.it/articoli‐preview/bankitalia‐segnale‐distensivo‐con‐un‐p‐t‐da‐7‐mila‐miliardi‐1092076
Few clips from the web about my journalistcarreer
Proud of being part of this project, “One of the greatest accounts since World War II of the evolution of economic ideas”.
www.mef.gov.it
2001‐2005
2000
1990‐2001
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MY DIGITAL IDENTITY
it.linkedin.com/in/lorellacampihttps://twitter.com/lorellacampi63 https://www.facebook.com/lorella.campi
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MY WORKING LIFE
I manage a very strong and united team.
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FAMILY AND OTHER PASSIONS
proud mother and wife pets lover long distance runner & walker
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Thank you.