KARÍTAS MCCRANNCURRICULUM AND PORTFOLIO

BUSINESS DESIGNER , IED

FEBRUARY 2014

Hi, my name is Karítas.

I am writing to express my interest to work for your company.

I am currently studying my 3rd year of Business Design at IED Barcelona, where I have had the opportunity to work and be taught by professionals from different industries and countries. In my

studies I have learned to analyze business models and the importance of optimizing experiences

between companies and users. This experience has opened my eyes to a world that links strategy,

business and design together for a be"er outcome.

Of myself, I can tell you that I am a hard working person who always takes initiative in team

projects (I have learnt to enjoy this greatly). However, my biggest hobby is cooking and sharing;

whether it is reading about it or experimenting with different mixtures, I love everything about it.

In my portfolio you will find my curriculum and the 3 most interesting projects I have created and worked on.

Sincerely,

Karítas McCrann

COVER LETTER

Karítas McCrann22.may.1986

C/Escorial 118, 08024 Barcelonakaritas.mccrann@gmail.com

Phone: 698 200 921Linkedin:h"p://$.linkedin.com/pub/

kar%C3%ADtas-mccrann/61/406/602

WORK EXPERIENCE EDUCATION

SEMINARS

SKILLS

As one of the 3 managers my responsibillities were ordering supplies, making shift plans, training people, hiring and firing staff members; and dealing with day to day problems. I also worked as a bartender every other weekend, while managing the nightshift.

KAFFIBARINN - MANAGER2006-2009

Mr. Destiny – CONCERT PROMOTION COMPANY 2007-2009I managed the bars at concerts and parties. I was responsable for stock and

staff.

DALE CARNEGIE2004It is a 10 week Seminar with a main focus on self-improvement,

salesmanship, corporate training, public speaking and interpersonal

skills.BROADWAY (ICELAND)2002-2006I worked in the kitchen, as well as many annual banquets, with 2500 -3000

people attending.

IED Barcelona2011-2014Business Design and Communication

COLLEGE OF ÁRMÚLI2006-2008Business

COLLEGE OF HAMRAHLÍÐ2004-2006Sociology

BARCELONA BUSINESS SCHOOL2011Business Administration

SEMIOFEST-INTERNSHIP2013

A 3 day conference on semiotic thinking and applied semiotics.

LANGUAGES

ICELANDIC: Mother tongue

ENGLISH: High levelDANISH: Medium

SPANISH: Beginner

COMPUTER

Microsoft office (Word, Excel and PowerPoint)

KeynotesBasic level in Finalcut and

Photoshop

EXTRACURRILARS

LOOK MAGAZINE2012-2013

Co creator & Co editor

BARCELONA SERVICE JAM2013

CURRICULUM

Jump the Bump was picked one of the top 3 projects of the workshop.

MAP OF ICELAND APP2013-

Social media content creator

TOOLS

BUSINESS MODLE CANVASEMPATHY MAP

STORY TELLINGJOURNEY MAP

CREATIVE GAMESPERSONASBRAINSTORMING

STORYTELLINGUSER EXPERIENCE

PROBLEM INSIGHTRESEARCH

First comes the identification of a problem,

which many times turn out to be a real

business opportunity...

Secondly, the use of several design-thinking

techniques that allow us to find information

that is relevant to the problem solving.

A%er the research stage there is the “eureka

moment”, it usually is a simple phrase that

helps us to understand where the solution had

been hiding.

PROJECTSSOLUTION

I like to understand my projects as “further

development” of these insights.

Here is a collection of my favorite project

developments up to now.

1. PROJECT

BARCELONA SERVICE JAM

PICKED AS ONE

OF THE TOP 3 PROJECTS

JUST 48 HOURS TO CHANGE THE WORLD

MARCH 2013

In the spirit of experimentation, innovation, co-operation and friendly competition, each teams had less than 48 hours to develop and prototype a completely new services inspired by a shared theme.

Barcelona Service Jam

Jump The Bump is a box of surprises: you will never know what you are going to learn!

Imagine a fun community where you can...

...learn new things

...teach what you like, and

...constantly be amazed...

Jump The Bump is a platform that facilitates random encounters between people allowing them to share new experiences. Users can choose how far of their comfort zone they want to go, by trying activities related to their skills or not at all.

h"p://planet.globalservicejam.org/gsj13/jamsite/1356/project/5214

VIDEO

TOOLS USED

MOOD BOARDEMPATHY MAPPERSONAS JOURNY MAP

2. PROJECT

MAGAZINE

LOOK MAGAZINE

IED is a hub for design talent in which both, teachers and

students, inspire one another every day. However, we noticed that

the school was missing a platform for people to showcase their

work. It was with this in mind that myself and a group of talented

people decided to create LOOK MAGAZINE.

As co editor/creator of a big project like this (where up to 30

members were working towards the same goal), I was able to learn

from the different tasks and endless bumps we ran into.

LOOK MAGAZINE

IS A MAGAZINE

FOR STUDENTS

BY STUDENTS

3. PROJECT

As a pre-thesis project, I got the oportunity to work for Chispum. The aim of the project was analycing their communication and comming up with an idea of how to reach more people.

CHISPUM is a creative wall decorative vinyl company located in Barcelona, Spain. It was created in 2003 with the purpose of giving people the opportunity of brightening up their walls, by sharing stories and ideas that go beyond paper.

TOOLS USED

BUSINESS MODLE CAVAS EMPATHY MAP MOOD BOARD PERSONAS

The campaign ''A gift for a smile'' celebrates Chispum's 10th anniversary. The campaign focuses on sharing and showing how powerfull a smile can be. Instead of Chispum receiving gifts on its birthday we wanted to turn it around by giving them the chance of giving back to the people that supported them.

.

The aim of the campaign was to make a selective group of Chispum's online friends feel special, by giving them a gift, a vinyl they had already expresed their interest in by commenting or sharing the picture.

A gift for a smile

1 STEP 2 STEP 3 STEP

50 people are picked and their gifts are sent to

them.

The smilers are

encureaged to share their experience with

friends, family and Chispum. By posting

pictures.

The reaction of the

smilers will affect the next 2 steps.

A promotional video introducing the

campaign is released into Chispums social

media platforms.

The video shows the

process of the campaign, picking the

lucky smilers and

showing the design process each vinyl goes

through. To make people relate to it

better.

Keeping the conversation alive, by

encuraging the lucky smillers and all other friends of Chispum to

share where they have hung up their vinyls.

Chispum

HOPE TO HEAR FROM YOU SOON karitas.mccrann@gmail.com

698 200 921

IF YOU ARE INTERESTED IN SEEING MY GRADES OR A RECOMENDATION LETTER, PLEASE EMAIL ME