H O L L Y G R A YFashion Communicator: Under GraduateA creative second year fashion student, seeking more creativity whilst specialising in the concept and communication of fashion.Can research, develop, visualise and create ideas into three dimensional realities, gathering inspiration from both designers and artists.Has good knowledge of contemporary trends, colours and fabrics.

Con ten ts Page

1. Fashion Practice & Contemporary Context, Paul Smith branding image

2. Fashion Practice & Contemporary Context, Paul Smith branding images

3. Fashion Practice & New Technology, technical flats 4. Fashion Practice & New Technology, technical flats 5. Fashion Practice & New Technology, mood board and photo shoot image

6. Fashion Practice & New Technology, logo and front cover

7. Fashion Concepts & Creative Strategies, logo

8. Fashion Concepts & Creative Strategies, final line up

9. Fashion Concepts & Creative Strategies, mood board

10. Fashion Concepts & Creative Strategies, final images

Fash ion P rac t i ce & Con tempora ry Con tex t

This was a first year module, and within this I worked as if I was working for a brand, I chose to work for Paul Smith.

This is a final image I handed in to be used as a campaign. I styled, photographed and branded it.

Fash ion P rac t i ce & New Techno logy

Technical Flats for an online magazine

Mood board for trend throughout magazine Photo shoot featured in magazine

Logo I Created for my magazine

Front cover of my online magazine, which I named Optic Minimal

Fash ion Concep ts & C rea t i ve S t r a tag ies

Logo I m,ade for the brand I created within this project

Mood board for shoot

Final images, dress designed and made by me