Portfolio Final 4 28
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description
Portfolio
Transcript of Portfolio Final 4 28
Samantha Dole
Inspiration
Target Market
Shelly is a young vibrant woman that enjoys the outdoors. She
spends her extra time at the beach
surfing, snorkeling,
kayaking, and laying out. She spends the rest of her time as a
marketing director for a large fitness
company. She is currently single but loves going
out with her girlfriends to
meet new people. Their
favorite spot is a local salsa
dancing club.
Age: 25-35Gender: Female
Geographic Location: California, Arizona, Florida, and HawaiiIncome: $75,000 -
$100,000 a yearBuying
Habits/Shopping: Loves shopping at small boutiques and having a
unique variety and assortment of products.
Goes shopping on a fairly frequent basis, about once or twice every two weeks.
Spends on average $20 - $100 every purchase
The Sea Shell Woman
Samantha Dole
Color Chips
Crabby Claws Tee
Samantha Dole
Beached Cuffed
Jeggings
Samantha Dole
Promotional Postcard
Samantha Dole
Cost Sheet
Sea Shell Boutique
Entrance View
Samantha Dole
Samantha Dole
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Sen
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Desig
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Fash
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Sh
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P
rod
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inspiration
Samantha Dole
Target Market
Age: 13-20Gender: Mostly Male some unisexIncome: May have a job while attending school, but primarily their parents pay for things. Parents income: $50,000-$200,000Lifestyle/Activities: School, hanging out with friends, longboarding, playing sports, music, Television shows such as Tosh 2.0, MTV, and Vh1.
Samantha Dole
T-Shirt Designs
