PRODUCT DESIGN PORTFOLIOOF YUDAN CHEN

3Content

DANS WATCH 21

CRYSTAL DESIGN 13

ROUND COURSE 3

SMART COMMUNITYEXPRESS

30WE-GARDEN

36

T-SHOOT 41

GOLD FISH WATCH 47

COMMERCIAL PROJECT 51

AboutI have graduated from the Design School of Chian Central Academy of Fine Atr.

This portfolio gathers a selection of the best work that I have developed both at college and at work, organized so as to show my skill and also the different subjects that I have approached on design.

All works include a short description to unvell what is behind every single detail and also to show my conceptual and systematic thinking.

4

The project is about new concept of rural education. In the summer of 2013 I had a experience as a volumtary teacher in a village in Guangdong province. The primary research is based on this experience which had interview to the local people in the place.The experience brought me a strong impact to the situation of rural education in China. This bring me an oppotunity to rethink the whole education system and reconsider the improvement of it.

Rural Education Assistant System

ROUNDCOURSE

5Primary Research

AboutIn the summer of 2013, I had a experience as a volumtary teacher in MeiZhou Guangdong where is surrounded by mountains. The research containning teaching experience and interviews of the local people.

InterviewThe interview data mainly came from four people who works in the education field. They are all parents of children who studyed in the same middle school. From the interview we can see that the rural education problems are not only about the education itself also had a firm connection to the other element of the society e.g. the Left-over children.The graphic on left shows the most important elements related to the problem and how the connection complecated is.Each intersection means a problem in the place.

AnalysisThe most important element in this system is parent and family. From the research can we see a firm relationship of the growing environment and study. Most student who didn't have a good record in school alway have some problems in their family.School and government should also in charge of it.

The only way link to school

Playground

School House

6

Thermal Printer

Panorama Projector

Problem&Solution

Insight of the problem

PORTABLE TEACHING

GamificationDigital

Mobility

FUNNY

Desktop Game

Learning APP

Robot teacher

Mobile Classroom

FUNNY

PORTABLE

TEACHING

Portable

Teaching Funny

7PROTOTYPE& FUNCTIONAL MODEL

8 Design &Adjustment

9

10 Fianl Model&Details

Projector

Screen

Thermal Printer

11Thermal Paper

Focus Control

Arms

Lens

Packaging bag with 3 layers

Canvas

90 degree

SpongeMesh

12

The home page of the APP

The course design based on the research of the fundational knowledge whcih was taught to the students from grade 3 to grade 5. The purpose is to combine the knowledge points with the animation and interactive teaching together so as to enhance the situation of a course.There is an app actting as a controller of the hardware to integrate a round screen and a quick printer into a course. At the same time providing virtual and physical interaction for the teacher to enhance the course.

Course design Knowledge MappingTheme CourseThe app using a knowledge map to should students a clear structure of what they are going to learn. This make it possible for teachers and students to understand the relationship of old knowledge and new one.Also, they have been saperated and cataloged by subject which is much useful in searching.

Theme course is another good way to have a course. One of the problem of the existing teaching is subject. Knowledge was saperated into few parts and taught by different teachers in different subjects which cutting down the connection of the original knowledge. Theme trying to integrate different subject back into one theme to rebuild the connections in the background of the knowledge point.

Course&Instruction

13Exhibition&Media

CAFA 2015 Graduation Exhibition CAFA Museum Exhibition Beijing Design Week Exhibition

14

Contour Vessel

Crystal Design Project With The Nachtmann Company

This concept design project is for the NextGen compection which held by the Ridel company. It's an honor to took part in the design trainning workshop before the competion.

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As one of the most famous crystal glass manufacturer in Germany, Nachtmann put more and more in terestes in integrating art and design into the conventional manufacturing craft. With the high level technique, design thinking is focusing not only on the form or the pattens, also the nature inspirt which came from mathematic analyzing and deeply phycial rethinking.

A l m o s t a l l t h e concepts came from nature coming out with an incredible new style.

Transforming the nature language intoa physical patten via the mathematical way, for instance, the Fibonacci curve.

RONA

Market Research Manufacturing Research

VIDIVI

ZWIESEL

Research&Analysis

The trip on germany helped a lot about understanding of manufacturing and quality as well as the spirit of the brand.Thanks to the experience in the factorys, I learned a lot about the machine made crystal and handcraft crystal which are not as easy as I imaged before. Molding process has so many details to concern that I realized the design concept should not much far away from the manufacture. The visit in the handcraft factory in Austria gave me a strong impress of the quality and soul of the crystal that the design is not only for the shape of a vessel also for feelings about the daily life. As well as the quality for touching tasting and smelling.

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I've tried to explain the contour concept by vessels design. First of all , a plate concept came occused. And then a bowl came after. Based on the first idea of the plate and the bowl, I developed other four concepts.

Concept&Exploration

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The model is for another geometric contour line idea. The patten surrounding the vessel showing a construction of the layers. The quick model is for exploring a suitable way to combine the pattens onto a vessel.

Natural shape simulation Contour on different surface Clay model Another exploration of the vertical pattens on the surface of a vassel.

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Tumbler

The river landscape being showed clearly in a media material of glass shaping as a plate.

Plate

Bowl

Design&Model

The idea of the fianl product is to show the terrace shape on the surface of a vassel in a flexible way.The pattens mainly on the vertical direction with some little curves making the shape much more alive.

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The contour came from a river landscape. Water is the source of all kinds of life. I wanna shows an active alive form of the glass.

Vase

Votive

Plate

Landscape

Contour

ThroughX ie Piece

Water

Terrace

Vase

Product Family

New patten exploration

20 Effect&Exhibition

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The terrace project aims at young generation consumers who interest in art and design with a high quality life.

The idea came from the terrace shape of the traditional Chinese landscape painting which contains elements of modern design as well as spirit of contempary art.

The project trying to explore the possibility of combining the landscape form on a glass vessel. In the traditional fairy tale, the world was combined by sky and land. The land means the world where we live and develop. The landscape is a directly impress of our world. That makes lots of famous landscape paintings in Chinese history.

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Smart Watch Design

The project began at the time where smart devices issue developed rapidly. Focus from smart phones changed to smart watchs, representing the grows of the post-information society which based on a series significant changes of internet. Personal information connecting with the cloud server provids more and more convenience to our daily life, even though the threatens against privacy security became even more serious.

The point of this project is to find a way enhancing the campus information situation as well as fitting the younger's aesthetic.

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With the help of the T-fire company, we have ability to assess to the current market of the smart watchs. The research contains the basic functions and the development of the smart watch which appeared in the market in a short time.

Information from Wikipedia

Smart Watch History Research

Earlie

r

Later

1970

1980

1990

2000

2010

2014

2013

2015

Pulsar

D409

Casio data bank

Samsung SPH-WP10

first watch phone

The Year Of The Smartwatch

2014 CES a "wrist revolution"

IFA 2014

Android Wear platform

Samsung Galaxy Gear

Sony SmartWatch 2

LG G Watch

Samsung Gear

Moto 360Swatch TouchSamsung's Gear SSony Smartwatch 3

Apple Watch

Qualcomm Toq

Pebble

Fossil Wrist PDA

Microsoft releases the SPOT smartwatch

Steve Mann

the father of wearable computing

The first Linux Smartwatch

RC-1000 Wrist TerminalRC-20 Wrist Computer

Samsung S9110 Watch Phone

Google Glass

Christopher Mims the future of smartwatches

The first digital watch

Research

The research is on 20 types of smart watch including famous brands for instance the Pebble and Samsung Gear as well as startup companys from Kickstarter. The information of development is based on Wikipedia.com

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Smart Watch Function Research

ImportantMostImportant

LessImportant

Information from Internet

Sample

Rubber 65%Silica Gel 20%

Yes 10%No 90%

Leather 15%

BAND

PHYSICAL BUTTON

CAMERA

Yes 40%No 60%

No 60%

GPS

Yes 40%

Not Mention 50%Yes 50%

Location Information

Via Cellphone

PHONE CALL

G-Senser

DATA TRANSFER

10ATM 60%Not Mention 90%

USB Charging Without Water Defence

WATER DEFENCE

FunctionResearch

People always wear the watch for sport

A watch can be part of the trip

The basic function of a watch is not only for timing also for showing

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Watches for campus students should be the combination of function and style. It is always not only for timing also for showing. Integrated with the school digital manage system, the watch can be more useful.

or sport In case being put into water

Integrating the campus life into the digital system

High tech will somehow make itconvenient for teching

Standby at any time

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IdeasWhile thinking the form of the watch, the user situation was kept in mind. Totally different from the normal smart phone design, the watch has much more limitations for material and size. For instance, multi touch screen is not suitable for the user who wearing a watch with a screen smaller than 1.5 inch.Ipod shows an wonderful solution for the small square control: The Rotary Touch Ring.

Product Design Sketch Models

Quick models in PVC and paper card board are made for size testing. With the help of digital models and 3D printer, full-size-model can be manufactured and intigrated.

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Touchable Circle Silica Gel

Tempered Glass Single Touch Screen

Shell Aluminum

Wireless Charging Sensor

Glass Fibre

Layers Rubber

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Exchange the menu The sport function

Single touch for choosing Confirm the option

Main MenuUI Design Instruction

Outside FrameMain Informatin Frame

Detail Content Frame

Time

Note

19:30

The user interface on a 1.5 inch screen is totally different from any previous. Here comes three principles for the visual design.

1. The size of letters and font should be reconsidered for being recognized at a short time and in a special distance. 2. No metter how many function and option can be choose, timing is always the first class of all the information.3. The visual style should also fit the round screen as well as the user habit.

UIDesign

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30

WE-GARDEN

Interior PlantingThe project beginned with a workshop trying to translate the graphic pattens into a 3 dimensional form. The aim of the project is to find a effective way which easy for manufacturing and cheap for planting to improve the interior planting situation. The project including two products, the one is by teamworking the other is by individual and that's the reason we call it We Garden.

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Air problems becoming more and more serious in personal urban life. It containing two aspects that indoor and outdoor. With the high speed development of the urbanizaton in China, air pollution became one of the top problems which mainly cased by emission of the industry and cars as well as occasionally sand storms. Indoor air quality also sinked down with the usage of more and more various of interior decoration material.

Sources of Emissions of Airpollutions Sources of Interior Airpollutions

IndustryTransportation

52% 27%

Agriculture

10%

Decoration Boards Furniture Painting Floor DetergentCarpet

Consumer and commercial product

8%

Commercialand ResidentialHeating

1%

Other

2%

PlantingBrief

The rate of city afforest can somehow affect the air qualitys, the higher the better. Plants in the city should accoding to the environment the climate and the city planning. As for the indoor planting, it should be balance with the usage of the space and the decorations.

Afforest of The CBD in Beijing

Data from internet

Problem&Research

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Family Plant Grow Structure We Garden

The idea inspired by the Environment Friendly Architecture to combine the interior planting with the mushroom structure. Mushroom grows up on the wet wood in a most effective form tending to have more surfaces for air exchange. The structure firm and strong enough for attaching.

IdeasModels and Prototype

Paper models for testingGraphic Design

DesignStrategy

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Paper models for testing Assemble Analysis

Assemble

34

The purpose of the basket design is for more planting with less space wasting. The basket can be attached on any kind of walls no mater indoors or outdoors.

At the indoor situation, it takes no ground space for planting and can become part of the interior decoration. The outdoor one can be integrated to the surface of an architecture, that would somehow high up the rate of afforist.

Weave Net

The basket was made of steal panel by the laser cutting. With the help of paper models, size and depth can be confirmed which accoding to the density of plant and the quality of clay.The design is for attaching the basket onto any walls, that pointed out the importance o f c o n n e c t i o n p a r t . T h e polygon structure makes more possiblities for the attaching for instance the band.

Plant Basket

Models&Details

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The shelf is designed as a street furniture for the afforist plants.Vines can grow up climing the shelf to the top. The shape of the shelf based on a polygon graphic patten. The purpose is to transform the street sculpture into a functional stuff making benfits to the air quality.

The Shelf is made by the CAFA team who were in one course. The material is ratten that being bended by heat and steam. At first we build up a quick sketch model and mesured the length of each stick and each angel then builded a full scare digital model for analysis.The whole shelf was saperated into 47 parts, each part contained one angel. With the help of digital analysis, the assemble became much more easier. The connection was covered of putty and then polished.

Ideas

Vine Shelf

36

The project started at the daily point of parcel express which have become one of the most import part of the O2O commerial model as well as our daily life. This project based on the primaly research and analysis of the campus express problems, trying to solve the problems in a universal way which not only suitable for the campus situation also for the wider communitys. Thanks for the cooperation and hard working of all the teammates, the concept have got into complete.

Smart CommunityExpress

37

The problems of parcel expressing contians three key essential element: people, location and time. While we think about parcel expressing, we saw matching of these three elements. Problems alway happened while elements matched fail, for instance, parcel will arrived when the consumer doesn't available to pick. A sucessful expressing process must make the three elements in order and match each other very well.

In daily l i fe, we can always see expressing problems. For example, parcel arrived when you are not available or arrived at where you are not in or you should always go on a long distance to pick up the parcels.

Pa rce l s a r r i ve d a t w h e re diatance from your home.

Parcels arrived at the time you are busy.

Cellphone do not always work while the parcels arrive.

Parcel Express Map in CAFA campus.

Courier called you while you are working.

Problem&Research

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The problem are double sides of a cion which are servers and consumers. The Express Problem can be saperated into three stage.Pre-consume Post-consume Terminal express

That means expressing problems happened sometime before the contract was confirmed sometimes on the transportation and always on the end of the trip.

Consumer Behavior Trend

Position

ExpressChoise App

Courier Truck Tricycle ConsumerUAV

DistributionCenter

On the pre-consume stage the system will forecast the consumer behavior with the help of history analysis and big data. Before the contract being confirmed trucks and couriers will arrive in advance.

The middle stage is about the transportaton and stuff logistics.

With the help of smartphone and the location function, system will adjust the the transportation base on the current location of the consumer.

Final stage is based on the O2O commercial model to send parcels directly to the consumer.

UAV system will be suitable for the quick express process.

Solution&Strategy

39

Smart Community

The ternimal stage is defined as a smart community concept.

On the basic of the UAV system, each unit in the commnity can be easily connected physically. The connection applying a platform for self-saling and short distance express. Which will make it possible for more commercial oppotunities.

UAV Express System

The combination of UAV and the station can be treated as a fundation part of the final express system. Integrated with the airpot control system and distribution system, the system can support at least 8 auto helicopters in one time.

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Chimney

Heat Factory

Parking Lot

Research Analysis

The whole building can be saperateed into three different potential elements. The one is the chimney, the second one is the factory building and the last one is the parking lot.

All of these elements are important for a parcel station which intigating air express, land express and couriers.

The chimney has potencial to be rebuilded as an UAV parking lot because of its height and wide air space. The facory building can be used as a control center intigrating the airprt control system and diatributing system. The large parking lot is also importan for the express process which needing a lot of space for storage and parking as well as scheduling.

The most potential building nearby the campus is a heat factory with a tall and single chimney (as the images show) which locates on the south next to the south gate of the campus.

We focused on the air space surrounding the chimney and tried to transform it into a useful UAV express station. Not only the air but also the ground space are enough for the parcel express system with truck and tricycle transportation.

Images of the heat factory 1:1 Digital Model

Solution&Design

Parcel

Express

Parcel

Express

Parc

el

Expr

ess

UAV PlatformConsumer Destination

Parcel Station

UAV

Express

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CollectingWith the help of a special packaging way, the UAV can pick up a box by the mechanical hook.

Located Open hooks Joint Move

The hook can be closedinto the main body

Top Radar

ABS & Foam Shell

Electrical Engine

Bumper

Sensors have a crucial position in an automatical system. As for the UAV, radar is the most important sensor for location definition.

ABS is a suitable material which strong t for the shell structure as well as the foam light enough for the inner structure.

Put the engine on the top of the windstick can protect the windstick.

Inspired by the car bumper. The UAV will always hit and fall.

ABS

Engine

Winsticker

Foam

42

For Beijing Design Week

T-SHOOT

The project is part of the activities located in Cao Cahng Di village for the Beijing Design Week. The T-shoot project was held by a student team who came from the CAFA university. We spend about 1 month preparing on the aspect from the basic research to visual design and the manage of the final activities. The project is a great success for not only the profit we earn also the ability to manage the whole project.

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The Activities was held in the Cao Chang Di village where is now an art and design studio area. The village locate on the north-east Beijing and was part of the exhivition area of Beijing Design Week 2014. The activities place was the Red House located on the center of the village, next to the market and the main road. As part of the Cao Chang Di Plus act iv i t ies, the Tshoot project was put into the yard between the buildings, which gave us a lot of options as well as confusion. The design of Tshoot project should have fit the activities atmosphere and the local environment. So the location has become the start point of the research.

Field mesurement is essential for the project planning and activeces design.The struction of the Red House building group is special for exhibiton. The obvious advantages in this area are, for instance, large squares connect with yards by corridors while walls between them are blank with few windows.

Another research is the visitor. Based on the stasticed datas and record of the previous activit ies, v isitors densit iy canbe judged. The square has the highst visiting and the yard connected by the corridor is on the second place, then the south entrance and the biggest yard are following. From the photos of previous events, we can see what kind of visitor will always be. They can be sorted by their job into 6 kinds which are student, designer, artest, businessman, media and others. Designer is the most largest account of visitors, then students and media.

Density of Visitor in Previous Events

Location Place Visitors

Corr

idor

Corr

idor

Yard

Corn

er

Mai

n Ya

rd

Bla

nk W

all

Bla

nk W

all

Research&Planning

44

The idea came from the traditional shooting with bow and arrows combinated with Tshirt printing. We all had fun in childhood on destroying things. The purpose of this game is to bring you back the old feeling of destroying. Users can print their own unique Tshirt by shooting color on the clothes.

Idea

Concept&Preparing

Shooting Destroy T-Shoot

Digital Models for Effect Analysis

45

Planning and simulating on white board

Design&Details

At the first step of the design process, we set up a series of standard cartoon charators for the advertisment and main visual board. The color based on the visual system was set in yellow green and red.The patten on t-shirt used to be a main problem for the design team. It should be recognizable and reasonable and fit to the atmosphere of the activity.

Concept

The visual design of the activities should build up an entertaining atmesphere for the player. It contains the wall dacoration, the instruction and some other accessories. Based on the game contents (shooting colors on t-shirt), we defined the three basic color red yellow and green as the main visual color. Three boards in 3000mm high and 1200mm wide was used as the main decoration.A blank white board was used as the target and a white wood box in 600mm*600mm*600mm is used as a table.The instruction is a guidance and advertise for the visitors. On one side, there are cartoon charators showing the safe distance of shooting and the sequence and process of using the facilities. Another side is a map and an advertisment as well as the main contact information.

Instruction for shooting

Strategy

46

After a one-month-long preparation, everything was ready for the event. We arrived at the place and assembled all facilities before the beginning ceremony.As well as the transportaion shuould be arranged.

Before that there was still a long and hard trip for all of the teammembers. Building up a protertype for testing is an important work for the process, that promissed a clear sequence to visitors and volunter workers. All ideas should be tested during this stage to make sure that they all be integrated well.

There was still problems while we installed the facilities. It was necessary to change the design concept accoding to the current situation. Somehow, the project went well during the event, and we just changed a little bit to fit the light situation.

With the help of all the teammates, the project goes successfullybefore the Beijing design week ceremony. But still problems for the replenishment, cause we had no ideas about how many visitors will come and how many of them will took part in the T-shoot project. T-Shoot Team

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48

GOLDFISH WATCH

Swiss Mechanical Watch Concept

The project is cooperated with the Swiss watch studio Agenhor which is world-famous in his mechanical hand craft watch. We worked on advance research and concept design.

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Introduction of technique

Technical researchResearch in the museum about watchs in ancient.

Mechanical watch research in GPHG exhibition.

The Chinese symbol research

The research began on the Gu Gong museum and the national museum about the ancient chinese object. With the help of the friend working in the Gu Gong museum, we had an oppotunaty to access to the watch reparing department. It was important for understanding the working process and basic mechanical stucture of a watch. Attending the GPHG exhibitiong is another research step of watch quality.

The whole project is for all of the c l a ss m a t e s b u t e a c h co n ce p t i s submeted by individual.

Research&Definition

50

Farewell

Landscape

Roof

Tortoise Tower

Felicity

Dragon and Phoenix

Concept

51

This idea cames from a old Chinese concept for Time. Ancestors treated time as water, which for long time hitting will destroy a stone. Water represent a soft but powerful image in Chinese philosophy, containing different kinds of culture and different kinds of thinkings which are all in a harmony atmosphere.For this project, my idea about water is not a dead but live water containing life, power, and time. So the watch is different with the normal one, there are no any pointers unless two Chinese gold fish. One point the hour the other point the minute. Once the button on the side of shell was pushed, the two fishes will disappear hidding behine the big ripple, just like they were disturbed.

Idea

Details&Effect

Glass

Pearl

PearlSilver

White Jade

Leather

52

Commercial Project

WIFI Repeater

NEFFOS Cellphone design

Security Camera

Sport Camera

As product designer in TP-Link Technology Co, Ltd

53Wifi Repeater

74.06 mm

67.41mm

44.00 mm

The concept based on a mathetic fibonacci matrix,from which was developed into heat emission holes as well as decoration patten.The matrix was developed from an expression of Φ=n*137.5; r=c*√n by grasshopper.

Idea

54 Wifi Repeater

73.20 mm

54.70 mm

69.00 mm

5.000 mm

22.824 mm

15.00 mm

40.000 mm

55NEFFOSCellphone

Cellphone project contains a lot of commercial researches, from A side to B and C side with every details. The compairition of 5 cellphones from different brands gave us serval design inspirations.

CNF Top BottomSide

Back

Ideas

56

UV Curve Analysis

Important Elements

Screen

Speaker

USB Cable

Microphone

Flash Light

Main CameraEarphone Cable

Front Camera

SpeakerDistance Scencer

Design Concept

57NEFFOSCellphone

58

1

2

3

4

5

5

6

Security Camera

59Sport Camera

60

Thank You

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