PORTFOLIO DESCRIPTION PRODUCT AND SERVICE

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PRODUCT AND SERVICEPORTFOLIO DESCRIPTION

[email protected]://www.openmindnetworks.com/

https://www.linkedin.com/company/76647/

https://twitter.com/Openmind_Ntwks

https://www.youtube.com/channel/UCAzNu_v0iOM5CkDGpk0iiKg

https://www.openmindnetworks.com/

ContentS01INTRODUCTION

02

OUR VALUE PROPOSITION

03 - 08

MOBILE OPERATOR PRODUCTS

BASE PLATFORM

CORE MESSAGING FUNCTIONS

VALUE ADDED FUNCTIONS

REVENUE CREATION

OSS FUNCTIONS

09 - 12

WHOLESALE OPERATOR

PRODUCTS

BASE PLATFORM

CORE MESSAGING FUNCTIONS

VALUE ADDED FUNCTIONS

REVENUE CREATION

OSS FUNCTIONS

13 - 14

SERVICE PORTFOLIO

SMISHING DETECTION

SIMBOX DETECTION

INTERNATIONAL A2P REVENUE

ASSURANCE

IDD REVENUE SHARE FRAUD

DETECTION

MESSAGING NETWORK REPORTING

AND ANALYSIS

MANAGED SMS FIREWALL SERVICE

OUR CUSTOMERS

Openmind Networks is the only global company 100% focussed on

providing high-quality mobile messaging products and services to

worldwide service providers. Since our foundation in 2003, we have

consistently led the way in bringing new innovations and concepts to

the mobile messaging market. Our 75 customers include some of the

world’s largest Mobile Operators, Wholesale Operators, Aggregators

and Social Media providers.

This document describes Openmind’s Product and Service Portfolio for

Mobile and Wholesale Operators. It is intended to provide customers

with details of how our Portfolio can benefit their businesses.

INTRODUCTION PAGE | 01

OUR VALUE PROPOSITIONPAGE | 02

mOBILE OPERATOR PRODUCTS

PRODUCT PORTFOLIO PAGE | 03

Our Portfolio of products for mobile operators is illustrated below.

SMSC | MMSC | USSD Gateway | IMS IP SM Gateway | 5G SMSF

RCS Application Server | Missed Call Notification

Messaging Firewall | Messaging Personalisation

Application Router | Bulk Messaging

Mobile Engagement

Customer Care | Messaging Analytics and ReportingOSS

Functions

Revenue Creation

Value Added Functions

Core MessagingFunctions

Base Platform


PAGE | 04 PRODUCT PORTFOLIO

BASE PLATFORM

Traffic Control 6000: Cloud-native version of the Platform optimised

for installation in NFV and fully virtual environments. Traffic Control

6000 is licensed using a subscription model, and is deployed via a

Continuous Integration/Continuous Delivery model that provides our

customers with immediate access to our latest functionality. New

messaging functions such as the 5G SMSF are available on this

platform version only.

Traffic Control 5000: Traditional messaging architecture platform

sold under CAPEX/OPEX model to support legacy messaging

functions such as SMSC and MMSC.

The Base Platform for all our messaging products is Traffic Control.

Traffic Control is available to the market in 2 variations:

1.

2.


mOBILE OPERATOR PRODUCTSCore Messaging Functions

SMSC: Core SMSC for 2G and 3G networks supporting both A2P and

P2P services.

MMSC: Multi-Media Messaging Centre for rich messaging functionality

for A2P and P2P.

USSD Gateway: Gateway function supporting messaging transactions

via USSD

IMS IP SM Gateway: Can be deployed as part of an IMS network to

implement the SMS service on 4G or 5G networks.

5G SMSF: 5G compliant messaging function enabling SMS delivery on

5G networks with no IMS core.

RCS Application Server: IMS Application Server supporting RCS

messaging flows

Missed Call Notification: Implements missed call notification and call

back notification features

The following core network messaging functions are provided by

Openmind Networks on the Traffic Control platform:

1.

2.

3.

4.

5.

6.

7.


mOBILE OPERATOR PRODUCTSVALUE ADDED FUNCTIONS

Messaging Firewall: Our Messaging Firewall is a rules-based fraud

management system for messaging. It allows our customers to

configure rules controlling SMS and MMS deliveries on their networks.

It is fully complaint to GSMA IR.71 SMS Anti-Fraud standards.

Messaging Personalization: The Messaging Personalization module

supports features that allow subscribers to personalize how their

messages are handled in the network. It enables features such as SMS

Copy, Forward a Personal SMS Firewall (Blacklists)

Application Router: Openmind’s Application Router is a multi-

protocol A2P/P2A Gateway providing access control for thousands of

Large Accounts/ESMEs sending and receiving A2P traffic on a mobile

network.

Bulk Messaging: The Bulk Messaging feature enables controlled

broadcasts of SMS and MMS traffic on a network.

The following additional modules are available to provide added value to

the core messaging functions deployed in a network.

1.

2.

3.

4.



REVENUE CREATION

Future messaging revenues for mobile operators will be based on A2P

and P2A services. Openmind’s Mobile Engagement product offers APIs

and GUIs that enterprise customers can use to engage with their

customers. The Mobile Engagement Product supports both bulk

campaigns as well as individual transactional messages, and is available

on Traffic Control 6000 only.

Customer Care: The Customer Care function provides a GUI that

operators can use to query the status of messages processed for their

customers.

Messaging Analytics and Reporting: The Messaging Analytics and

Reporting Function provides web-based Reports and Dashboards that

are intuitive and interactive. Operators can use the function to gain

insights into messaging activity on the network and to audit

interconnect volumes and messages received from aggregators and

wholesale suppliers.

The following messaging-specific Operations Support System (OSS)

functions are available with Traffic Control messaging products.

1.

2.


mOBILE OPERATOR PRODUCTSOSS Functions


wholesale OPERATOR PRODUCTSOur Portfolio of products for wholesale operators is illustrated below.

SMS Hub | MMS Hub | RCS Hub

Messaging Firewall | Application Router

Mobile Engagement

OSS Functions

Revenue Creation

Value Added Functions

Core MessagingFunctions

Base Platform

Customer Care | Messaging Analytics and Reporting


wholesale OPERATOR PRODUCTSBASE PLATFORMThe Base Platform for all our Wholesale Operator Products is also Traffic

Control, and is also offered in 2 versions: Traffic Control 6000 for fully

virtualised or NFV networks, and Traffic Control 5000 for networks using

traditional architectures.

Core Messaging Functions

SMS Hub: Openmind’s SMS Hub is the most widely deployed Hubbing

product on the market. It supports IR.75 Open Connectivity Message

Flows, and can also be configured to support alternative message

flows.

MMS Hub: Our MMS Hub is an MM4/MM3 Router used by industry

leaders for MMS Hubbing Services. MMS Interconnect volumes are

rising worldwide due to functionality provided by new handsets. MMS

is also a fallback channel for RCS message deliveries.

RCS Hub: Our RCS Hub product is intended to meet emerging market

requirements for RCS messaging interconnectivity.

The following core network messaging functions are provided by

Openmind Networks on the Traffic Control platform:

1.

2.

3.


wholesale OPERATOR PRODUCTSVALUE ADDED FUNCTIONS

Messaging Firewall: Our Messaging Firewall is a rules-based fraud

management system for messaging. It allows our customers to

configure rules controlling SMS and MMS deliveries on their

networks. It is fully compliant to GSMA IR.71 standards.

Application Router: Openmind’s Application Router is a multi-

protocol A2P/P2A Gateway providing access control for thousands

of Large Accounts/ESMEs sending and receiving A2P traffic to

mobile subscribers.

The following additional modules are available to provide added value

to the core messaging functions deployed in a network.

1.

2.

REVENUE CREATIONFuture messaging revenues for mobile operators will be based on A2P

and P2A services. Openmind’s Mobile Engagement product offers APIs

and GUIs that enterprise customers can use to engage with their

customers. The Mobile Engagement Product supports both bulk

campaigns as well as individual transactional messages, and is

available only on Traffic Control 6000.

wholesale OPERATOR PRODUCTSOSS Functions

Customer Care: The Customer Care function provides a GUI that

operators can use to query the status of messages processed for

their customers.

Messaging Analytics and Reporting: The Messaging Analytics and

Reporting Function provides web-based Reports and Dashboards

that are intuitive and interactive. Operators can use the function to

gain insights into messaging activity on the network, and to audit

interconnect volumes and messages received from aggregators and

wholesale suppliers.

The following messaging-specific Operations Support System (OSS)

functions are available with Traffic Control messaging products for

Wholesale Operators.

1.

2.


SERVICE PORTFOLIO PAGE | 13

Our Services Portfolio helps our customers achieve specific business

outcomes by providing access to the expertise of our staff together

with specialised technological tools that deliver measurable value for

our customers.

Smishing DetectionSmishing attacks are increasing worldwide and are undermining

consumer trust in mobile messaging services. If they are not stopped,

they are an existential threat to the highly valuable A2P business.

Openmind’s Smishing Detection Service employs a variety of tools and

techniques to detect and block Smishing attacks as soon as they

happen.

SIMBOX Detection

The SIMBOX Detection Service uses our Neural Network technology to

identify SIMBOX devices active on the network (or on interconnect

partner networks). In addition to identifying messages sent from

SIMBOXes, we also classify those messages in accordance with A2P

message type (2FA, Targeted Adverts, Financial Information, Spam,

etc.) so the host operator can determine which active SIMBOXes they

wish to block. SIMBOX Detection allows operators to protect their A2P

business as well as controlling Spam messages sent to subscribers.

International A2P Revenue Assurance

The International A2P Revenue Assurance service uses our Neural

Network technology in combination with our expertise in messaging to

identify and block revenue leakage caused by ‘Grey Routes’ activity on

SS7 interconnects, or illegal use of domestic SMPP/Large Account

access for premium international A2P messages.

PAGE | 14 SERVICE PORTFOLIO

IDD Revenue Share Fraud Detection

Use of SMS for IDD Revenue Share Fraud is a growing problem. In many

cases this is driven by malware on mobile devices or by installation of

‘free’ Apps that use international SMS as a monetisation strategy. This

type of fraud can account for between 5% and 10% of the total

international SMS sent from a network. It can cause bill shock for

subscribers and significant termination fees for the host network. Our

IDD Revenue Share Fraud Detection service gives operators the ability

to detect and block this activity and prevent these losses from

occurring.

Messaging Network Reporting andAnalysisOpenmind’s Insight Platform is a powerful business analytics and

reporting tool that can provide operators with detailed intelligence on

all messaging activity in their networks. With our Messaging Network

Reporting and Analysis service, the power of Insight is made available

under a Service agreement, whereby Openmind’s experts will

configure and maintain reports on the platform, and use information

obtained to provide advice to customers on issues that may be

impacting their messaging business.

Managed SMS Firewall Service

Under the Managed SMS Firewall Service, Openmind’s experts take on

responsibility for the day-to-day configuration and management of our

Protect SMS Firewall for our customers. The Protect Firewall is a rules-

based system, and active management of the system is essential to

ensuring that all threats to the network are dealt with. The Service is

designed for operators who do not have access to the resources or

expertise necessary to maintain the Firewall themselves.

GOLD STANDARD WINNERWinner of Deloitte Best

Managed Company FiveYears Running

2015 - 2019

Openmind Networks enable Mobile Operators, Wholesale Operators and

Aggregators to create new revenue streams in mobile messaging with our

world leading products and services. Powering more than 1 billion

transactions every day, our products are deployed in 310 sites (including

67 NFV systems) across 41 countries in Europe, Middle East, Asia and

North America. Our team of messaging experts are here to support your

messaging journey through NFV, 4G, 5G and RCS.

Get in touch with us now

[email protected]://www.openmindnetworks.com/

https://www.openmindnetworks.com/

https://www.linkedin.com/company/76647/

https://twitter.com/Openmind_Ntwks

https://www.youtube.com/channel/UCAzNu_v0iOM5CkDGpk0iiKg

PORTFOLIO DESCRIPTION PRODUCT AND SERVICE

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