Portfolio case study: marketing site redesign
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Transcript of Portfolio case study: marketing site redesign
BEFORE: home page
BEFORE: home page
Layout looks familiar, but unlike other popular social media sites, the user cannot immediately determine what the site is for or why they need it.
AFTER: home page
AFTER: home page
Headline What this site offers in less than three seconds.
AFTER: home page
Subhead Brief introduction and value statement.
AFTER: home page
Call to action No fear—it’s free!
AFTER: home page
Hero image Show the product, especially when the design is superior to competitor offerings.
AFTER: home page
Audience Who can benefit from the product?
AFTER: home page
Features and benefits Tailored to each audience.
Secondary call to action Lead generation opportunity.
AFTER: home page
BEFORE: benefits and features pages
AFTER: benefits and features pages
AFTER: benefits and features pages
Location marker Users always know where they are.
AFTER: benefits and features pages
Friendly headline Easy-to-read condensed font takes less space to tell store.
AFTER: benefits and features pages
Features list Accordion display allows quick scanning.
AFTER: benefits and features pages
Features list Click for more info when you find a feature that solves a pain point.
AFTER: benefits and features pages
Monotone icons Repeated throughout site for instant recognition also act as graphic element to keep line lengths comfortable.
AFTER: benefits and features pages
Call to action Consistently presented so it’s always available when user is ready.
AFTER: benefits and features pages
Sub-navigation Allows users to scan and explore additional features.
AFTER: benefits and features pages
AFTER: benefits and features pages
Responsive design Allows users to browse the site on any device.
user interface and experience designVALARIE MARTIN STUART
dallas, texas, usa • 972-762-4360 • www.valarie.info
