Turn it Up a Notch

Portfolio by

Creative Cami Geangalau

Why do I stand out?

I never settle for good. I’m hungry for awesome. I live and

breath for ideas that make a difference. I do my own research

because I’m not afraid to talk to anybody. I think before I write.

And I’m ready for the next legendary ride of my life.

Integrated campaign

Pofteste & Gateste Brief: drive trial of Lidl’s own brands & convince people Lidl has

everything they need for the weekly grocery shopping.

online recipe portal + famous families & chefs =

Online recipe example

recipes and promotions in a

weekly comedy show

Live cooking shows Online recipes TV

In the launching week the sales increased by 1700% for the product on promotion.

the portal retete.lidl.ro received a Webstock award.

Outdoor

Lidl Market

Brief: make it as fresh as it gets.

Gadget

The Pocket Nutritionist An easy to use nutrition guide for the people working in

corporations, dreaming of a balanced life, but too busy to take

care about having a proper diet.

FRONT Turn around the beije circle to discover dishes

for breakfast, lunch, dinner and snacks.

BACK Check out the basic guidelines for a

balanced diet.

Gadget

The Student Cheat-Sheet A fridge magnet for students, with easy-to-do recipes

for less than 15 lei.

Turn around the top wheel to discover all the recipes.

Interconnecting media

BucatariaLidl.ro The refresh of Lidl’s cooking platform came with a teasing campaign.

Brief: take people to the website ManifestCulinar.ro

Catalogue

Christmas Scented Pages Exactly like Avon used to have perfume scented pages, Lidl’s recipe pages smell like

sarmale (cabbage rolls), friptura (pork stake) and cozonac (Christmas cake).

Writing

How to be Romanian A guide for foreigners on all things quirky about the

Romanian culture.

Let’s talk.

0746 965 847

Camelia.Geangalau@gmail.com