Portfolio AUREA I Identity Design Communications

W W W . A U R E A I D . C O M

B r a n d I d e n t i t y | I n t e r i o r D e s i g n | C o m m u n i c a t i o n s

there’s a solution for everything|almost.

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about us|great ideastraveleverywhere.

Aurea is an UAE based full service design

& communications boutique owned

and run by a three creative independent

European professionals with a proven

record of satisfied clientele in their

specific operating fields.

Aurea’s founding managing partners

are not only passionate about what they

do but also bring in 40 years combined

professional experience operating

between Europe and the UAE.

We create engaging brand

communications through creative

design and strong relationships.

Our company understands that image

is the face & soul of your business

or brand. Not only it needs to attract

the right target markets but it must

communicate effectively with all its

stakeholders, sending out messages

about what your business stand for, its

values, mission, vision and commitment

to the community where it operates.

Portfolio | AUREA I Identity Design Comms

Sectio | OUR GROUP

Specimens|COMMS | PRINT | DESIGN | WEB | ART

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Aurea takes an unique creative and

transparent approach to your Identity,

Design and Communication needs.

Why? We create and develop brands,

make them stand out to succeed in an

ever crowded corporate world.

While there is no a single recipe for a

successful brand we have all the tools

and ingredients to turn it into a reality.

Every detail counts and each field

of design is given the importance

deserved, from corporate image,

graphic designing processes ,

advertising, web design to below

the line services.

Aurea delivers complete integrated end

solutions resulting in simple, elegant

and unique concepts. We believe in non

traditional design to deliver results tailor

made to the needs of each customer.

We work directly with our clients to

meet their needs in:

Brand Identity: Corporate Identity, logo

design, signage design, publications,

stationary, newsletters, brochures,

collaterals, packaging, brand guidelines,

web design and development.

Interior Design: F&B, hospitality,

corporate, retail, exhibit design, set up

design, Project Management.

Communications & digital solutions:

Marketing/Integrated Communications,

research and strategy, PR/media

relations (online/offline), Social media/

Community Management /training, Blog

sets up and content curation, full event

management, copyrighting, promotion,

reputation management, Corporate

Social responsability/community

relations, film & photography.

what we do|we create what you wish existed.


Sectio | OUR MISSION


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client servicing|time expentgetting to know you.

Without doubt it is our own approach to

client servicing that sets us part from

the rest. In our mind, communication

& process are the two elements key

to any successful project, a procedure

that we describe in the below ad

hoc infographic. You will find a quick

overview of what to expect at every

step of the way going from the initial

meeting through to the launch or

delivery.

Research, inspiration and mood are all

part of the creative process followed

by our team. Our aim is to make every

single project an unique venture that

offers endless possibilities to everyone

involved.

1. Meet the client

2. Research

3. Sketch

4. Concept development

5. Present

6. Revise and review the concept

7. Launch


Sectio | OUR PROMISE


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our processmeet research conceptsketch

RESEARCHWe research your industry and your competitors online & offline. This is done to ensure you get the best solution possible.

SKETCHWe start sketching out our initial ideas which will be kept open to modifications in light of new findings or creative input.

CONCEPTSWe develop our first draft of concepts. Three concepts is the general norm however it will differ from project to project.

PRESENTWe introduce our best concepts to you explaning why we believe they will be successful and how to implement them.

REVISEWe ask you to choose the one concept that bestrepresents your company and focus on that one.Then we revise the concept to tailor it to the goals set for the project.

DELIVEROnce the revised version is approved, files are delivered to you.

LAUNCHWE all team up to consistently let the world know about the project in hand.

STEP 1 STEP 2 STEP 3 STEP 4 CONCEPTSSKETCHMEET

STEP 5 STEP 6 STEP 7 STEP 8 LAUNCHDELIVERREVISEPRESENT

RESEARCH

present deliver launchrevise

MEETWe meet to learn more details about the project: the task at hand, your business/brand and the goals & SMART objectives.

Aurea thinks outside the box and

discusses options clients might not

have considered. Client participation is

encouraged throughout the project.

Consistent and regular reporting is key

to maintaning an excellent working

rapport with each customer.

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Client | Virtualize


Class|Print


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Client | Virtualize


Class|Print


32 | | 33MUSIC IS HAPPENING

Client | Arteberry


Class|Print


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Client | Aurora


Class|Print


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Client | Signature Gallery


Class|Print


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Client | Slash Video


Class|Print


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Client | Capricci Gelato


Class|Print


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Client | Numbs


Class|Print


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Client | Sycomore


Class|Print


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Client | MTA Architecture


Class|Print


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Project | Advertising

Class|Print


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Web|Your exclusive digital personality. An area in constant evolution,

the world wide web is presenting tremendous opportunities for companies and their brands.When it comes to web pages, Aurea is well aware that skimming content is the name of the game. You have only got a few seconds to show what the client is looking for, otherwise, he will go off somewhere else. Benefits of a well designed website include lower costs to client, increased conversions and a high degree of usability. Aurea provides a dynamic experience to clients from web designing to web content development, client liaison, client-side/server side scripting and web server. The added value provided by Aurea here is not to loose sight of branding in the process.

We worked for |

MTA Architecture studio | Italy

Divina Box | Dubai

Optifashion | Dubai

Bulfaro | Italy

Aermec | Italy

Mezzantini Pubblishing | Italy

Bena | Abu Dbabi

Teatrando | ItalySpecimens|COMMS | PRINT | DESIGN | WEB | ART

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Art |O ur soul. Aurea likes to refer to ART as the maximum expression

of the soul. Art is life. Art is open, subjective and debatable. Our company’s existence is based on this principle. We feel fully emerged and identified with this form of culture. Our group is truly committed to making a valuable contribution to clients operating in this sector. On the other hand developing our own art is part of our organization’s philosophy.

Our art work was displayed at |

Tadino Art Gallery | Italy

Salomone Studio | Italy

HP exhibition 2006 | Tokio

Spazio Kargo | Italy Specimens|COMMS | PRINT | DESIGN | WEB | ART

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Class|Art

Project | Photos Exhibition


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Class|Art

Project | Exhibition Posters


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Class|Art


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Class|Art


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As a company, Aurea has a tremendous

responsibility for social causes and

feels the need to give back to our

community. Our first social project

PLAY-ON is currently being developed

with the objective to teach children

the value of education through basic

eco-toys created by themselves.

Furthermore this project is aimed at

enhancing creativity at early age.

For a wider community of individuals

and professionals Aurea is planning an

inspirational creative online magazine

touching on a variety of lifestyle &

work related subjects in the form

of interviews, case studies, product

reviews and much more.

Aurea has shown commitment to Arts

& Culture creating and running for 3

consecutive years ABU DHABI CULTURE

& SOCIETY, a facebook and twitter

based community promoting cultural

and non profit initiatives in the UAE.

It also curates its own online newspaper

The @AbuDhabiCulture Daily.

Should your company be interested

in being identified with any of our

community projects, do not hesitate to

approach us.

social responsibility|our commitment


Sectio | SOCIAL PROJECT


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talk to us|let us inspire you

Aurea believes design and

communications cannot happen

without a drive for passion and personal

commitment.

Our team members have long-term

experiences in working for clients from

various industry sectors including:

hospitality, arts & culture, lifestyle,

fashion, entertainment, media,

construction, luxury, sports,

government & semi-government

entities, airline, non-profit.

Should you wish to discuss how we can

add value to your company or brand.

Call us to meet you. Learn how we

make a contribution to your company

or brand and be an integral

part of your next project!

FOR INFO:

www.aureaid.com

[email protected]

Identity & Design

T. +971 50 75 45 299

Communications

T. +971 50 45 46 617Sectio | CONTACT US

thank you|

Creativity is what we do for a living,

captivating your audience is our end

result. Discovering your ideal and

making real is our business motto.

Thank you for taking interest in

learning about Aurea through our

brochure.

B r a n d I d e n t i t y | I n t e r i o r D e s i g n | C o m m u n i c a t i o n s

Portfolio AUREA I Identity Design Communications

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