Portfolio - Antton Peña

Antton Peña

Portfolio 2015 Spring

HI! I am Antton Peña, a young Innovation Designer coming from the north of Spain. In the I am part of the new Global Innovation Design MA/MsC programme offered in conjunction by the Royal College of Art and Imperial College of London. Creative and perfectionist, but a big fan of the big picture.

Even if my background was directing me to the product design industry, and had professional experience in the car design industry, I decided to quit trying to create meaningful innovation that will connect to people.

Mountaineer at free time, I enjoy breathing fresh air outdoors, prac-ticing action sports to explore the nature. Canyoning, climbing, caving and trekking are the ones I usually practice. I love bringing this active spirit to work.

I believe that having a dynamic attitude in the office, helps to have a better environment to create new ideas, to have different points of view, and in consequence develop a better work, specially in the design industry.

DescriptionI believe that nowadays, everything is interconnected. Different fields work together, different cultures heavily influence others, and there is no innovation that has impact in an specific area. I believe that design needs to evolve in that way.

The creative process has to integrate different insights and experts, while taking into account a broad number of factors in order to answer in the most integral way to the problems. Every product needs the support of a good service, have a well designed user interaction and be able to answer to the sustainability factors.

My career started as a designer focuses merely on the product, but as mycontact with other fields increased, I realised of the importanceof the connection between different knowledges.

Answering to this believe, I continuously train myself to be as multidisciplinary as possible in order to guide processes where different professionals are part of. In this way we will be able to deliver solutions in more complex environ-ments, where the understanding of the whole situation is needed.

Mission

Who am I?

What did I do?

AcademicsUnderGraduate

Industrial Design & Product Development Engineering Degree at Mondragon Unibertsitatea International Semester in L’Ecole de Design de Nantes Atlantique [Product Design Specialization]

GraduateGlobal Innovation Design [GID] coDelivered by Royal College of Art and Imperial College of London,

Pratt Institute of New York and Keio Media Design of Tokyo, with significant stays in each of them.

Basque: [Mother Tongue] EGA Certificate (2006)Spanish: [Mother Tongue]English: Advanced Level - TOEFL 99

Italian: Advanced LevelFrench: Intermediate Level

Language Skills

Technical SkillsSolidWorks: AutoCad: [2D] UniGraphics:Arduino: Photoshop: 3DSmax:

Illustrator: HTML: CSS: Final Cut: Flash: BunkSpeed Shoot: Autodes Alias:

ScenteePosition: Interaction/UI DesignerLocation: Tokyo - Japan

Audi AG - Esiste G.m.b.HPosition: Junior Designer and Team LeaderLocation: Munich - Germany

Esiste S.R.LPosition: Internship as Automotive Autodesk Alias ModelerLocation: Torino - Italy

Seat Design CenterPosition: Internship at Exterior Components departmentLocation: Barcelona - Spain

Mondragon UnibertsitateaPosition: Trainee responsible of the designof the degrees catalog and the corporative web pageLocation: Mondragon - Spain

As FreelanceSome Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola...Products: Video mounts, Logos, PrintWorks, WebDesign.

Work Experience

@more information at:http://www.anttonp.net

Project Developed for the Brand:Biogance is a brand that develops cosmetic products for pets. They wanted to enlarge they range of products and they asked us to develop 4 beauty brushes to include it in their catalog. After a research and evaluation of many ideas, we decided that they needed more objects that those they asked to us, so we developed the whole range.

BetweenThe new pet brush range

Natural Wood

No Coatings

Modern

Crude

The Between Pro-ject was the kind of project were the client gives the designer total free-dom, but we needed to work fast. That is why we went straight to the solution. The followed direction was chosen in the very beginning, and we could focus in the development phase.

The aesthetic trend we

decided to follow

from the beginning


Full Range

The idea was to keep the assem-bling simple. We were aware that a so small prod-uct needed to be cheap to produce. That is why we tried to design a form that could be easy to assem-ble.

ECO - nomi- logy

To create a more environment friendly product, and in the same way, a cheaper one, we based the design on a common

geometry. With an aluminum extrusion, is possible to build the structure that will be used in a big part of the variants.

Tooth Brush

Death Hair Comb

Short Hair

massaging

Daily Usage

DoubleSided

Styling Peigne


igex

by

Business Idea Awarded At:

Inspired by the increasing success of the actions sports and by the lack of them in the coast, Igex is a revolutionary water transport. It is designed to be driven without commands, directed by the position of the body of the user.

IgexThe new way of exploring the ocean

InterneteraKonektatua

Birtuala PasiboaSedentarioa

Jendea ezagutu nahi

turismoari ihesi

Estereotipooso ugaria

Jendea ezagutzekoaitzakia beharra

Elkartzeko guneen beharra

Sare Sozialak

Diru falta

Aparatu guztiek dute konektatzeko gaita-suna. Mugikor, kont-

sola, erloju...

Kostako herrien udako masifikazioa ez dute gogoko. Urte osoan beraiena denean, protagonis-ta bihurtzen diren turistak iristen dira.

Juergan ateratzen da, jendez inguratu, baina anonimotasuna man-tentzen jarraitzen du.

Zerbitzu bat eskai-ni behar zaio. Momentu labu-rrean ordaindu-takoaren etekina aterako duelarik. Udaletxea izan daiteke bezero, herriari baliabidea eskaintzen diona.

Lokalak, tabernak, etab. erabiltzen dituzte elkartzeko. Sare txikiak sortzen dira, gune komunen beharra

sortuz.

Gazteak euren artean ezagutzeko ingurune aproposak behar dira, tokiak berak horretara bideratuko

dituen lekuak alegia.

Bizitza konpar-titzeko erramin-ta nagusia. Telefonia eta SMSak bazter-

tuko ditu.

Etxean denbora gehiago igarotzen du. Beste pertsonekin interakzio birtuala

mantentzen du.

Kostako herrietan ez da estereotipo naba-ria igartzen. Ugariak dira gazteek erabilt-zen dituzten janzkera

eta itxurak.

Bizitza konpar-titzeko erramin-ta nagusia. Telefonia eta SMSak bazter-

tuko ditu.

Gaztearen Irudikapena

Gaur egungo gazteria, etengabe interne-terta konektaturiko gazteria da. Biziztza konpartitzeko sare sozial birtualak dara-biltza eta honegaitik hitz egin daiteke

gazteria sedentario batetaz.

Kostako gazteriaren kezka handi bat udako turismoaren masifikazioa da.

Sedentarismoa izan arren, gazteriak jendea ezagutu nahi du, honetarako aitzakia eta toki apropos bat behar duela-

rik.

Diru falta, kontuan hartzeko gauza da, honetarako alokairu sistema bat irtenbi-

dea izan daitekelarik.

Beharrak

Nahiak

Ezaugarriak

*

The average time we spend

connected in Spain

80min

55min60

min

facebookDecember 2008

December 2009

3h 4min

5h 35min

%80 %60

They connect every day

That are part of a network

Our base information

Soci

al N

etw

orks

Water Consum

ption

Average consumption from lakes

and forecasts of consumption

The time spent in a month

connected to the network

UrkuluIbai-Eder

2009

2020252,56 l/s

257,05 l/s

283,6 l/s306,5 l/s

WWF says that the price of the water

will be multiplied by

for the year 2050.x3

AlGore says that %40 of water comes

from glaciers

The levelof theraises

3,1mm

each year

All this water changes from sweet water to salty

The users of internet connect knowing

Data from the basque water agency

For this project, we had the chance to make a deep research. We man-aged to find data about the water consumption and the bigger young trends, the social networks.

As it was a project were the client, a local institution was very involved, we had to show him different stages to convince them following the direction we wanted. For this, many scenarios were created, example vehicles shown, data displayed, ect.

Mood Board


Ergonomy Testing Rough ModelsFormal Research Sketches Creation of the Final Model

During the development of the product, we had to deal with the fact that the object was going to be in contact with the body. That is why we created many rought volumes/models to test that the Igex was going to be confortamble for the user. In the same way, we didn’t want to sacrifry the aesthetical charac-ter of the concept, so we had to work simultaneously in the ergonomical and aesthetical development.


2 Turbines

GiroScopeGps

Processor

Emergency

Solar Panel

Structure

Bateries

Opening System

Charging Port


The big effort of the Igex project was to define the interior in a viable way. We had many constrains that made us change the design, but is this c o m p r o m i s e between design and techniche that allowed us creating something nice and technically build-able.

The Igex project evolved from a simple I.D. project to an entrepreneurial pro-ject. The idea was awarded by two insti-tutions (BCD and ISEA) and an investor* show the interest in the idea. This made us go deeper with the devel-opment of the project. First we had to check the flotability of the product. At the beginning it wasn’t flotable, so we had to change the volume to make the product float.

But the product needs a plan to be mar-keted, so we had to develop a market-ing plan. As the product was quite expensive for the final user, we choosed a renting system to make the Igex afordable for every one.

So we defined the distribution, the transportation, the target, the incomes, ect. *Unafortunately, the project was not continue by the investor.

Testing the floatability(Hidromax virtual model)

Floatability Theorems

Marketing Plan


An example of the developed appeal images Presenting the project in BarcelonaTo see the video of the presentation: vimeo.com/asdfasfeas

The final result of the built real size model


The x-Rider 4 is a new concept of vehicle. It is a mix between a car and a motorbike. The four wheels give the

needed stability to the vehicle, while the users position and the way of driving allows the driver feel very extreme

sensations.

The low height creates the feeling of being nearly touch-ing road, something that is increased by placing the head

in front of the vehicle.

xRiderFeeling the roads

Inspiration

ResearchSketches

IntermediumRenders


NocturneDe-light of the Night

Nocturne is an interactive light fixture, programmed to react to the lack of sunlight, brightening and opening gradually with the setting sun. The form of the piece and the organic movement of the arms were inspired by bat wings and movements of jellyfish, in order to give a shy personality to the lamp. He is afraid of the sun.


CAD optimization First cardboard prototypes Structural Tests Phisical Computing Cover selection Instalation1 2 3 4 5 6

Many components were used during the process

Initial trials Getting ready for the show!


The project, even if based in a simple concept, underwent through many small steps in order to work properly. Even if the aesthetics were an important compo-nent during the whole journey, the engineering took a driving role. Finally, we were able to have a complex move-ment driven by a single motor, a rigid but flexible surface as the cover of the struc-ture, and a working Arduino system that would offer a seamless final experience.

GlimpseGiving independence to visually impaired skiers

GLIMPSE was born motivated by the Rio Tinto Sport Challenge. The

brief was asking to design any-thing that would offer a benefit to the winter Paralympic games.

GLIMPSE offers a bigger inde-pendence to the visually impaired

athletes.

The project shown in the follow-ing pages was ideated and devel-oped in 6 weeks, going from the

first ideas to the fabrication of the prototype shown here.


Yes! He is feeling

the people around him!

Visually impaired skiers race with a sighted guide who travels a few meters ahead of them. They rely on verbal communication, and have no means of independently gauging where objects are around them.

GLIMPSE aims at giving independence to Paralympic skiers and snowboarders by providing relative position awareness via multi-sensorial feedback: mixing biomim-icry and the latest technology allowed us to redesign the safety helmet to make this possible.

The helmet detects were the other competitors around are, as well as the position and direction to the next control point.

GLIMPLE uses sound to guide the athlete through the path they have to follow. Meanwhile they are able to feel and understand where the rest of the athletes are situated relatively to them, thanks to the haptic feedback the helmet is able to provide. All the measurements are calculated with technologies integrated in the helmet. This technologies aren’t satellite dependent, ensuring its correct functioning in areas with compromised connectivity.

Ultrasonic Sensors

General ComputationArduinoSound Generation

Arduino

Speakers

Vibration Band

Infrared Sensors

IR based angle calculation


Rest of the competitors: Haptic Feedback 1

Next doors position: Sound Feedback2

What does the athlete receive? To be able to translate the inputs into understandable feedback for the athletes, we combined different technologies into one system. Based on

2 Arduino computation units, we were able to detect position, angle and distance, and deliver it in form of sound and haptic feedback.


Peter Childs, Director of GID and

IDE, enjoying the demonstration!Time to show the work!

Testing first feedback prototypesConcept Image

User Centered Research

MagFoamEXPerimenting the unknown

MagFoam is the result of 3 day workshop working with the EXP process. The EXP process makes reference to a non linear way of working. A process based

on questions more than answers, a process that EXPlores, EXPeriments, EXPloits...

The initial idea was to work around the Augmented Materials. Materials that have new functions, new properties or behaviours. The result, a magnetic

foam, and many unexpected discoveries.

Selective

Cur

rent

Ball

Ball w

ith m

agne

tic pain

t

Spon

ge w

ith partic

les

Bake

d fla

wor

and ye

ast

with

met

al pa

rticle

s

Non ba

ked fla

wor

and

yeas

t with

met

al pa

rticle

s

Foam

with

met

al pa

rticle

s

Foam

with

dou

ble

amou

nt of m

etal

parti

cles

Foam

with

triple

amou

nt of m

etal

parti

cles

Foam

with

ferro

fluids

Foam

with

ferro

liquid

Foam

with

dou

ble

amou

nt of m

etal

parti

cles

attra

cted

while gro

wing

Foam

gro

wn on

parti

cle co

ntain

er

Foam

with

shor

tcu

pper

wire

s

Foam

with

“BareC

ondu

ctive

”

Foam

with

ferro

liquid

attra

cted

while gro

wing

When the brief was delivered, the concept I gener-ated was about creating bodies that would behave in unexpected ways. The first prototype was built from this,

I succeeded in on that, but found an opportunity on developing a sponge that would be magnetic when under pressure. The last iterations didn’t drive me to the solution of this last question,

the idea was to use correct to make the ball move continuously. It didn’t work. I thought the solution was to have a magnetic but very light material. That how the idea of building a magnetic sponge was generated.

but gave me some deep insights. The attracted ferroliquids have a direct impact in the surface finishing on foams. The question is posed, now is about EXPing more.


From Concept to Findings

ready for the exhibition

Eureka! The moment I found the process that would generate the final question!

During the process, don’t worry if the lab is messi! But present everything in a neat way!


We will soon be surrounded by drones. The FAA (The Federal Aviation Agency of the US) forecasts that there will be 30000 drones in the american sky by 2020.

Unfortunately, drones are not able to understand the impact they can have on pedestrians. Drones can appear anywhere, and citizens have no way to avoid them. Drones are noisy, unpredicta-ble and could be scary.

Flock is a ProSocial dynamic urban flight planner for drones. Powered by the citizens location data, it is able to understand and define the disruption each flight path will generate before the drone flies.

FlockProSocial dynamic urban flight planner

vimeo.com/116229781


Users

+

Citizens

Sender

flockbrain flockguard

C

R

GPS POSITION - FULL/EMPTY - DIAGNOSYS >

Flock Drone - UAV approaching - Air Status - Systems Intentions >

Landing Permission - Time Window >

< Price - Missions Status - Notifications

Surrounding Social Info >

< Air Space Situation

< Delivery

Feedback - Prefered delivery moments - enquiries >

< Delivery is happening - package content - Information about the company

< Flying enquiry - permission - plan request

Flight plan - route to follow - actual UAV position >

Delivery Confirmation - Flight Status - Position Double Check >

< PATH TO FOLLOW - REAL TIME ADJUSTMENTS - NODES IN WHICH CHECK IN

flockBrain is the brain of the system that thinks in a prosocial way. The brain that understands where the population is at

every moment, understands the needs of each sender and receiver and more impor-tantly, the one that makes sure that all the

flights are calculated in the most respectful possible way.

flock is composed of three main products, and a core that coordinates all of them and plans the flights. These three products are flockGuard; an interface to control fleets, floc Perch; the device that enables drones to deliver directly to the windows, and the flockPerchApp; the interface that controls the perch. The core that makes all the devices talk is flockBrain

It is an algorithm able to propose different flight routes and then check them with all the information available

(real-time or predicted). The diagram in the page 9 shows the information flow between all the products and stakeholders in the system. This is how flockBrain understands what is happening and delivers the best possible flight paths. The interface shown in this page

is the way that the thinking is visualized.

flockbrain

flockGuard is the interface that makes the whole flockBrain technology accessible to the senders. Thanks to a tablet app, the senders are able to control all the drones in their float, easily define final destinations, and manage the moment in which each

delivery needs to happen.

flockPerch is a folding perch able to collect packages directly from the drones in the wall. It is installed next to the window, and it deploys when the drone approaches, opening the deliv-ery net. Once the drone leaves the package in the net, it closes back to keep the package safe until the user

arrives home.


flockairdelivery in the best possible way

Download the flockGuard app to your iPad:antton.pe/flock/guard

Download the flockPerch app to your iPhone:antton.pe/flock/perch

flockguard

flockperch


flockPerch is a folding perch able to collect packages directly from the drones in the wall. It is installed next to the window, and it deploys

when the drone approaches, opening the delivery net. Once the drone leaves the package

in the net, it closes back to keep the package safe until the user arrives home.

flockPerch offers a way to receive packages safely directly in our window, but more importantly, the possibility to receive packages at any time. This allows us the receive packages without needing to be home waiting for them. This is key to enable ProSocial deliveries. By letting the receivers choose the urgency of each delivery, it gives the system more time to choose the most respectful path.

flockperch


To see the prototypeworking, and the details of how it is been built, please visit the following video:vimeo.com/122771854

Presentation wall

This is how it is inside...

This is the book that

explains everything

Bit’s is proporsing an experi-ence to the future nutrion scenario. An scenario where every need will be very well measured, and communicat-ed to the user. Bit’s lets the body understand which the precise needs of the body are in each moment, and the nutritional componets answer to the need generated.

BitsImagining the futureof Nutrition

UnsustainabilityExcess of transport and

food consumption

Issues of the nutrition system Lifestyle Trends

UnefficiencyThe food eaten nowadays contains many non needed components

Super MeasurementWe are starting to measure

every single action of our lives

Wearable band manufacturers delivered 2.7M devices in the first quarter of the year

Nutritional ComponentsWe are starting to separate the foodexperience and nutrition.

Symbiotic bacteria Buchnera sp. grows essential amino acids

Proposed Experience

With the data receivedThe need is identified

Aroma is delivered directlyto nostril, and the need communicated

The bit, containing a relevant texture to the texture is ingested

The texture answering to the aroma creates a fulfilment feeling.

1kg Beef=32km of av carA farm produces 130 timesmore waste than a human

Standart american dietrequieres 4200 gallons of water

The most nutrient dense foods:100g Salmon contain 2.8 g of Omega3100g of Kale contain 2 g of fiber


Experiment to validate the Aroma-Texture Smell delivery device

Once our hipothesis of generaing need with smell was generated, we tested it with users. The answer was positive. They were able to link textures to smells,

but an iteration was needed. Color helped them identify the elements.That’s why next step would be about develop-

ing the identity of the bits themselves.


WearBit

Aroma Delivery

Device

The final output is the vision of a whole system that integrates 3 elements. The WearBit, thearoma dispenser, the Bits,the nutrients that will be designed with certain textures, and the BitKit, the package that will allow you to bring all the daily

nutrients with you,

This is how we get to close the whole cicle of expecta-tion generation and final

fulfillment.


Bit - Textured non flawored nutritional components

BitKit - The whole day nutrition in a box

What Did I Do?

Team Project:

Erlaiz VidalTxaber TraspaderneBeñat SalaberriaJon LatxagaAntton Peña

February 2009

Team Project:

Michael JuradoAntton Peña

February 2012

Team Project:

Beñat SalaberriaAitor SanchezJon ApodakaErlaiz Vidal Antton Peña

2011-2012

Personal Project

June 2012

Team Project

Setareh ShamdaniAntton Peña

Decembre 2013

Team Project

Giulio AmmendolaSunghoon LeeNaomi Bailey-CooperAntton Peña

January 2014

Personal Projects

February 2014

I think that the secret of the innovation is the plurality.The real power of the designers appears when are mixed with others. That is why I proudly want to show who I worked with. I believe that without them, the projects had not been the same. Thank You All!

All the sketches, drawings and hand renders have been done by myself. In the case of the models, even if I love being involved in the process, more people has taken part on the creation of the ones shown. *

Spain New York London

mTouch Between Igex xRider - 4 Nocturne Glimpse magFoamThe intelligent tactile mixer

The new pet brush range

The New Way To Cross The Oceans

The new way to feel the roads

De-light ofthe Night

Giving independance tovisually impaired skiers

EXPermenting theunknown

Munich

I Hope You Enjoyed!And thank you

for having a look!

If you want to know more about be

linkedin.com/in/anttonp user: maimuru twitter.com/anttonp anttonp.net

Antton Peña ArreguiMaimuru Etxea Gureia Auzoa

Aramaio 01169 - Spain+34 616 70 15 20 [email protected]

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Portfolio - Antton Peña

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