portfolio

ILLUSTRATION, ANNUAL REPORTS, PUBLICATIONS, BRANDING, IDENTITY SYSTEMS, WEBSITE DESIGN, PACKAGING, ANIMATIONS, AND POSTER DESIGN.

SELECTED WORKS

KATHRYN MOORE Portfolio

Publications


Macy’s Annual Report

The creative directive was to revive a current annual report for a company. I chose Macy’s because their style is much more bold than the actual annual report. I chose a modern feel, but kept the classic sophistication known to Macy’s customers. I choreographed a few women to style their clothes and then photograph them. I also painted the mannequin that became the image for the cover of my report.

Comb Object BreakdownThe idea was to take an ordinary item and use it in a graphic layout to show how many ways you can push the concept. I chose a comb, and went one step further to give a vintage flair to the whole piece.


CHARMS BLOW POPS Annual Report

This was a mock annual report for Charms Blow-Pops. The problem was to make the current annual report more visually appealing, and graphically interesting. I chose a child-like approach, considering most of the company’s consumers are purchasing for their children. I chose a bold color palette that would pop against the white elements in the report.

Tasty Tidbits

Applying state-of-the-art production technology and exacting quality

control checks, Charms ensures that every piece of candy that rolls off its

production line is of the highest quality every time.

It requires a dedicated group of professionals to preserve and sustain

our best-in-class status. If you’re interested in applying to join the

Charms Company team, just visit our website for more details!

Tasty Tidbits

OAKLAWN LIBRARY Identity Here I created an identity for a local library on Oaklawn in Dallas. The side of the building was horizontal with 5 slats in the design, so I chose to mimic this concept for the logo. I broke the design down to its most basic form and then chose vibrant colors for the identity. I created a logo, a sign system, and promotional items for the identity.

OAKLAWN P U B L I C L I B R A RY

OAKLAWN P U B L I C L I B R A RYOAKLAWN P U B L I C L I B R A RYOAKLAWN P U B L I C L I B R A RYOAKLAWN P U B L I C L I B R A RY

No Smoking WI-Fi Access

No Cell Phones Men’s Restroom

Cafe

Fire Exits Video Surveillance

Recycle Area

Women’s Restroom

Printer Area

Audio

Musci/Cd’s

Children’s Area

Juvenile/Young Adult Area

Adult Section

Large Print

Sun/Mon: closed Tues: 10-6p Wed/Thurs: 12-8p Fri/Sat: 10-6p

OA K LA W N P U B L I C L I B R A R Y

[email protected]

4100 Cedar Springs Road, 75219

214-670-1359


DAILY HABITS Poster

This was a poster I created based on the daily habits and routines of my everyday movements. A glimpse into my life will tell you of my thoughts, my concerns, and my ever meticulous style.

bathroom

search

fridge

I always take a bathroom

break when I’m waking up at

8am, then again after I get

to work at 10 am, then again

at lunch time around 12pm,

then again when I get home

after 2 pm, then at least two

to three more times before

the long night is finally over.

complain about my job

I usually complain about my boring job

to anybody who will listen, up to four

times every day. I hate my $%^#ing job.

INTERRUPTED BY

CLEAN SOMETHING

I try really hard to follow all laws

set before me as a citizen, but

sometimes a ticket is better than

my boss firing me. I generally

speed on the way to work and of

course again on the way back.

I constantly check my phone throughout the day.

She clearly

does not seem to want

to understand the rules

of what happens when I watch television.

i eat like a bird

break

ROOMMATE

I cannot control my

constant nagging

obsession to always

clean something

around me, any time

of the day.

12am to 8am: sleep

8am to 9am: prepare

9am to 2pm: job

2pm to 9pm: work

9pm to 12am: play

Web Design


BIG RED Website

The idea behind this piece was to create a website to go along with our advertising campaign for Big Red. The campaign was B.Y.O.B., or Bring Your Own Big. The idea was to focus on the college consumer. Instead of bringing alcohol to party, the students bring Big Red. This fun and interactive website expresses both the mentality of the company and picks up on the freshness of the drink and the target audience.

THINK TWICE Website

The directive was to create a website for a non-profit organization. Our group chose to make up a whole new organization called Think Twice, where we focus on healthy eating habits and exercise for kids. The idea was to encourage the consumer to “think twice” before eating something potentially unhealthy.


WHERE THE WILD THINGS ARE Interactive Storybook

The concept behind this project was to animate a popular children’s story. I chose to tell the story of Where the Wild Things Are, one of my favorite stories as a child. I used darker colors to bring out the mystery in the story, and I created my own illustrations. The story line was playful so I kept that feeling obvious throughout the piece by using child-like sentences and fun interactive elements.


BING CROSBY Album Microsite Here I created a microsite for the new album release of a particular artist, past or present. I chose a classic, Bing Crosby. The microsite was built on one page that reflected a vintage style radio. As you pressed each knob, you would be navigated to a different section within the microsite.

Lush Beauty


LUSH Packaging This project was based on creating an identity for company from the creation of the logo to the actual packaging design for the potential retail store. The beauty line I created, Lush, catered to the young female consumer. The brand was sexy, colorful, original, bold, and above all, about the consumer.

lush

LUSH Website This web design is a continuation of my packaging design for Lush beauty products. I used the same color scheme as the packagingto bring in the same fresh and bold elements used in my design. The website is fun and flirty, and picks up on the vibrant style of the consumer. I used imagery relating to cosmetics and beauty integrated with my own photography of the packaging pieces.

Polished Pear

POLISHED PEAR Design Firm This was a group project based on creating a design firm from beginning to end. Our name was Polished Pear, and we were a small graphic design firm based out of Dallas. Our company was new on the scene, so we had fresh ideas to bring to the table. We created the logo, branding, look and feel of the company, and stationary set. Then we created the promotional items to advertise our company. Next we designed an interactive website and a display to show off our work.


POLISHED PEAR WebsiteThis is a continuation of the Polished Pear group project. This is the website I designed with the style of the project. I chose to keep it an illustrative style to go along with the design firm’s look and feel.

portfolio

Documents

Transcript of portfolio