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EmmaPlewes

Mobile: +44 (0) 7905 453370Email: [email protected]

Twitter: twitter.com/emmavictoria23Issuu: http://issuu.com/emma.v.plewes

CREATIVE ... COMMUNICATOR ... ORGANISER ... PASSIONATE ... ASPIRATIONAL ...

Cont

ents

Concept Development

ASOS Pop-up Shop

Visual Merchandising Fashion - Related Exhibition

Window Display for Topshop

Events ManagementCatwalk Show

Photography/Styling/Layout

The Fashion Journal Magazine

Photographic Study

Look Book

Trend PredictionTrend Book for Spring/Summer 2011

Photography Charlotte Berry

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ASOS Pop-up Shop Concept Development for a ASOS Pop-up Shop in London,

Manchester, Leeds and Newcastle.

asos pop-up shop

In September 2011 ASOS will launch four pop-up shops in four different cities London, Manchester, Leeds and Newcastle which will run for 2 weeks and will allow ASOS customers to experience ASOS upfront, allowing the customers to touch, see and try on ASOS’s own collections ASOS Black and ASOS White. The pop-up shops interior will be inspired by architect Tobias Putrih and will incorporate fashion, art and modern technology allowing the customers to access the ASOS website from the store. This autumn watch ASOS move from 2D to 3D and experience a

pop-up shop that will change online shopping forever…

Concept Development

Concept Development

Concept Development

This view point of the ASOS pop-up shop shows the art installation inspired by Tobias Putrih that displays the merchandise. Also at the back of the shop is the

changing area with virtual mirrors allowing customers to upload pictures to social networking sites.

Concept Development

This view point is showing the front of the shop. The point of sale is in the centre of the shop separating the ASOS BLACK and ASOS WHITE sections. Next to the

point of sale is the I Pad station which allows customers to access the ASOS website to make online purchases.

Concept Development

The I Pad station which allows customers to access the ASOS website to make purchases.Existing customers can access their ASOS accounts, the I Pads also allow new customers to create

online accounts.

Concept Development

Existing customers can access their ASOS accounts, the I Pads also allow new customers to cre-ate online accounts.

Concept Development

Concept Development

The swing tags that will be used in the pop-up shop are used to distinguish the two collections but will also include a QR code on the reserve slide that allows the customer to scan the QR code and be

taken to the correct page on the ASOS website.

Concept Development

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Fashion-Related Exhibition Recyclable Fashion Exhibition ‘TRASHION’ @ The Baltic Newcastle

Window Display for TopshopTopshop Unique’s New Collection ‘ANY SPARE CHANGE’ @ Topshop Oxford Street

The Brief Research, design, and promote a concept for a curated fashion related exhibition at

a large gallery space in the UK.

Visual Merchandising Trashion

The concept behind the exhibition explores waste in fashion. Every year thousands of tons of waste comes from the fashion industry the exhibition allows visitors to learn

about this waste and how it can be prevented.


Marketing of the exhibition includes posters, leaflets and guerrilla marketing around the North-East. There will also be an opening night for the exhibition. Trashion is also

sponsored by local companies


The Implementation plans shows what will be done 12 months prior to the opening of the exhibition which includes ordering of props, booking the venue to the planning of

the marketing and advertising of the event.


The Floor plan shows each section of the exhibition and what they include. The exhibition is separated into six sections which each create a different experience for the visitor.


This is a Photoshop image of the Trashion exhibition allowing you to see the different sections of the exhibition and how it will be set out.


UNIQUE THE BRIEF

To design a window scheme that promotes Topshop Unique’s Autumn/Winter 2010 collection ‘Any spare change’, using

methods of effective and creative visual merchandising, to develop a creative concept that explores the collection

and works along side the homeless charity Shelter.

Topshop UniqueVisual Merchandising

‘ANY SPARE CHANGE’AUTUMN/WINTER 2010

OXFORD STREET, LONDON

Topshop UniqueVisual Merchandising

The concept

Essential news

Visual Merchandising Topshop Unique

Views of the Window

Oxford Street


Events taking place

Window Plans


The Window

‘Any spare change’

for Shelter


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Catwalk show A Catwalk show for Italian designer ‘Giambattista Valli’

Design and create an original catwalk show concept for high end designer Giambattista Valli. Exploring his de-signs, heritage and clients to create a collaboration of

fashion and sophistication.

Giambattista Valli

Catwalk Show

Events Management

The Brief

Events Management

One night in Rome

Giambattista Valli

Research

Giambattista Valli’s spring/summer 2009 collection displays elegant and extravagant pieces. Designing for Victoria Beck-

ham, Natalie Portman and Emma Watson Valli’s 2009 catwalk will be breathtaking.

Events Management

Concept

Italian Designer Giambattista Valli was born and studied fashion in Italy, his spring/summer 2009 collection catwalk

will be named One Night in Rome.

Events Management

Marketing Concepts

Marketing for the catwalk involves a handmade invitation for the event, promotional material such as leaflets and online videos. The guests will also receive a goody bag at the end of

the night.

Events Management

Strategic Implementation

A 12 month implementation plan has been put into place for the event which includes sending out invitations, ordering

props, ordering food and event staff and also includes a sched-ule for backstage.

Events Management

3D visual of the Catwalk

Events Management

The Invitation

Events Management

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The Fashion Journal A New Fashion Magazine for East Yorkshire

Photographic Study A Photographic Study on ‘Pete Doherty’

Look BookASOS BLACK & ASOS WHITE Look Book

The Fashion Journal

The Fashion Journal is a supplement to East Yorkshire’s lifestyle magazine The Journal. Dedicated to fashion, art, photography and music, founded in 2010 after the creative’s of East Yorkshire felt they needed to be recognized along side the big names in fashion. The Fashion Journal allows local designers, artists, models and photographers a chance to feature in a fashion magazine including fashion shoots,

editorials and all your fashion magazine favourites.

Photography/Layout and styling The fashion journal

aYou can take the girl out of the city…but you can’t take the city out of a girl.

Supermodel Laura Hollins, also know as Agyness Deyn was

born in Manchester in February 1983. She went on to become Britain’s biggest supermodel af-ter Kate Moss, modelling in the pages of some of the world’s most exclusive magazines as well as modelling for the likes of Zac Posen and Marc Jacobs. This young Lancaster gal got every-one’s attention on and off the catwalk. Her very short hair and rathermale-orientated clothing

style earned her, not only gossip, but awards in the best dresses division as well as having host of copycat young fans across the world. In May 2007, Agyness Deyn featured in Vogue which called her the world’s next “top supermodel” and she then went on to win the 2007 Model of the year title. Since this poignant time in her career, Agyness has gone on to feature on the front covers of many other fashion magazines including Vogue,

Vogue Italia, The Sunday Times supplement, Time Style & Life and many more. This blue-eyed beauty is also the face of many fashion brands including Hugo Boss, Burberry, Vivienne West-wood and Giorgio Armani. Her quirkiness and eccentric ways are made clear in the brand and are the reasons we love her so much…

Agyness Deyn.The Fashion Journal Agyness Deyn.The Fashion Journal

[Page 29] [Page 30]

PHOTOGRAPH V MAGAZINE

Editoral feature on agyness deyn


So how did this young girl from Lancaster, who grew up work-ing part time in a ‘chippy’ be-cause one of the world’s big-gest supermodels? Agyness who was christened Laura Hol-lins was born on the 16th of February, 1983 in Failsworth Greater Manchester. She is the second child of nurse Lorraine Hollins. Agyness attended the All Saints RC High school and later the Bacup and Rawtenstall Grammar and Sixth form school in Waterfoot, Rossendale. She then decided to move across the country to Hull, East York-shire to study Drama and Mu-sic at college. Little did Agyness know she would be back in Hull only a few years later when she started dating the Paddington’s guitarist Josh Hubbard. Back at the young age of 16, Agyness was named face of Rossendale ’99 by her local newspaper but with no knowledge of what was to come, Agyness turned down a host of modelling offers so that she could start her college education in Hull.Then in 2004 alongside her

‘partner in crime’ best friend Henry Holland, Agyness moved to London and was for weeks living in squalor and surviving on only beans on toast. How-ever, the pair in next to no time became well-known on the Lon-don fashion scene, and Henry soon became all the rage with his “House of Holland” slogan tee-shirts. It was with Henry that Agyness was shopping in North London when she was spotted and signed by Select Model management.

Agyness’s friendship with Henry is still as strong as it was when they first met. What brought them together was their pas-sion to succeed in the fashion business. They were childhood friends from Lancaster and they both inspired and drove each other to success. In 2007, Agy-ness left Henry to pursue his fashion career in London, and moved to New York alongside her then Hull born and bred boyfriend Josh Hubbard. The pair moved to a swish apart-ment in Manhattan.

Agyness loved New York, riding around on her pashley princess bike, going to the flea markets and the cute vintage stores. It was a million miles away from the life her and boyfriend Josh led at home in Hull and Man-chester. Agyness and Josh were frequent visitors to Hull where they held numerous parties for Josh’s band mates and friends, “I love the North everyone is so real, they have a real sense of reality in their life”.

Soon after moving to New York Agyness split from Josh, but continued to have a string of band member boyfriends in-cluding, Albert Hammond from the Strokes, Miles Kane from the Last Shadow puppets and Alex Greenwald from Phantom Planet. These celebrity partners have never stopped Agyness achieving the best in her mod-elling and other aspects of her career.

Agyness Deyn.The Fashion Journal Agyness Deyn.The Fashion Journal

[Page 31] [Page 32]

PHOTOGRAPH ADRIANA KAREMBEU

Editoral feature continued



Behindeverycamera lens there is a story...

Welcome to photographer interviews by Emma Plewes.

In every issue Emma will be interviewing a photographer, whose work pushes the boundaries of our profession to create images that are emotional, edgy, original and most of all capture a unique moment in time. Whether you are an amateur or seasoned pro, Emma hopes these interviews will inspire you to stamp your own imprint on the landscape of great photography and become the best and most innovative photographer you possibly can be.

[Page 11]

Interview.The Fashion Journal Interview.The Fashion Journal

PHOTOGRAPH JENNIFER CAMPBELL EDITED BY EMMA PLEWES

space age fashion SPREAD


Fashion.The Fashion Journal

Shoes-Faith £60 Top- Amy Hutchinson Trousers-Amy Hutchinson

[Page 36][Page 35]

Shoes-Faith £60 Tights- New Look £8 Bag- Amy Hutchinson Jacket - Amy Hutchinson

Fashion.The Fashion Journal Fashion.The Fashion Journal

Shoes-Faith £60Tights-New Look £8

Dress- Amy Hutchinson

space age fashion SPREAD



Jacket - Helen StewartTop - Helen Stewart

A Photographic Study

Pete Doherty A Photographic study, creating a story led editoral fashion photo shoot,

for i-D magazine.

Pete Doherty

Photography/Layout and styling

T-ShirT Topman

TrouSerS all SaniTS

haT maiSon michel

i-D PLEASURE AND FUN 25

T-ShirT Topman

TrouSerS all SaniTS

haT maiSon michel


Photography/Layout and styling Pete Doherty

JACKET TOPMANTROUSERS ALL SAINTS HAT VINTAGE SHOP


JACKET TOPMANHAT VINTAGE SHOP


Look Book ASOS BLACK

ASOS WHITE

Look Book Photography/Layout and styling

Look Book

Emma Plewes

Photography/Layout and styling

Photography/Layout and styling Look Book

Pages from the Look Book created for the ASOS pop-up shop.

Photography/Layout and styling Look Book

The insides of the Look Book for the ASOS pop-up shop .

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Trend Book Trend Book for Spring/Summer 2011

To create a womenswear trend book for spring/summer 2011, suggesting inspirational colour, materials and product direction. Providing evidence through research that these trends

will be relevant for the chosen market.

2011 Trend Book

Trend Prediction

Trend Prediction

Inspired by the 2012 Olympics, this season let’s bring sporty back.

Trend Prediction

Sporty Spice

Sporty Spice

From tennis to swimming,hockey to America football girls are bringing sporty back,with leotards, leggings,high shoulders andhigh tops,this seasons see’s sporton the runway.

Trend Introduction

Trend Prediction

Colours

OZONE WASHINGTON TAR BLACK BATTLESHIP SMOULDER

Colour Inspiration

Image Inspiration

Trend Prediction

Inspired by the craze of vampires, Dark Poetry explores the life of

the underworld.

Dark Poetry

Dark Poetry

A poetically nocturnal palettes, with deep blacks, slate greys, inky blue and deep purple completed by flaming garnet, blushing pink and hallucinogenic green, with flashes of copper and gold. These dark misit colours enhance a scary and hidden fashion full of mystery and beauty.

Trend Introduction

Trend Prediction

Colours

GYPSY PHANTOM SWISS MATT BLACK

SWAMP

EARTH

BOWEN

Materials

Inspire..PALOMINE SUEDE

CALICO WHITE

DEEP PURPLE SUEDE

BLACK SUEDE

CHARCOAL LOOP NYLON

Material Inspiration

Colour Inspiration

Emma Plewes Moblie: +44 (0) 7905453370

Email: [email protected]: twitter.com/emmavictoria23

Issuu: http://issuu.com/emma.v.plewes

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