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Book Cafe at Roski School of Art and Design is designed on a purpose of creating a space for both art and architecture students at USC where they can take a break from working, as well as implicitly explore the creative world through reading. This eco-friendly space surrounded by trees and plants welcome all faculties and students of USC.

B O O K C A F E

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@ R o s k i S c h o o l o f A r t a n d D e s i g n

The use of wooden materials and lights created warm and cozy mood

Indoor book cafe in Seoul, South KoreaUse of grass-inspired green carpet gives eco-friendly sentiments

cozy

greencomfortable relaxBreak

i n s p i r a t i o n s

OUTDOORFresh AirBOOK

Coffee

tea timeRoski

Original photographs were very yellow that they all need color corrections. The image in the middle is the first draft of the poster. There are several points which need to be fixed. First, the logo should be changed to regular text since this poster does not necessarily need a logo on it. Also, color correction is still required since the image is too warm-toned. Finally, third image is the final image after color correction.

Brief idea sketches from sketchbooks

original idea was to create a retro poster with hand-drawn illustration

A number of photographs were taken to get the perfect image for the poster. Image 1 on the left and image 2 above were the candidates for the poster. Fallen leaves and used books together well-refer to the concept of Book cafe - books in nature.

1 2

B O O K C A F E@ R o s k i S c h o o l o f A r t a n d D e s i g n

With corrected color, and far simpler text, the poster looks so much cleaner.

02NARS spreads are based on my own obssession with a specific brand and prod-uct - NARS and its lip pencils! Since the product is related to fashion and beauty, I endeavored to capture edgy feature of conventional fashion magazine pages, as

well as uniqueness and originality of my own.

Due to personal interest in cosmetics and obssession with NARS lip pencils, I decided to design spreads about

NARS lip pencils. Notes on the Right are brief sketches and brainstorming about the idea.

only one image was used in this page - clipping masked one. Elimination of further more images makes the page clean and edgy.

Probably the most typical layout for a cosmetic page. Color scheme is very limited that it feels very high-end.

Use of black and white image with a vivid-red text box is effective. Fashionable.

03Since the global society’s increasing attention to well-being and healthy slow food, many kinds of Korean food which consist of a lot of vegetables are valued throughout the world. Bibimbap is one of those traditional Korean food made of various vegetables, rice and Korea’s signiture sauce, Gochujang - pepper paste. For this project, I attempted to create a take-out restaurant brand and design its packages and delivery menu.

3 D + 2 D d e s i g n

Kogi Truck A successful take-out brand

Fusion Korean-mexican food and great marketing

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Bibimbap

Delivery menu for a place called Sushicobrilliant design + layout

packagechopstick

Package design for Korean street food Through using 80s-style prints, emphasized vintage and nostalgiac sentiments

Architecture-inspired package design for eggsThe use of cardboard brings the feeling of organic

and eco-friendly (recycling)

Innovative + clean package design

Grocery shopping bag design

stomoach-shaped cut-out shows the stuff

inside of the bag.

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Map of Origami

inspired take out box

2 dimensional portion of the project - delivery menu for Bibimbap

I tried to create a menu that is both interesting and easy to read. Since Bibimbap is a take-out place and its target consumers are mostly health conscious college students and young office workers, playfulness and point colors are empha-sized in the 2-dimensional piece. 2

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P r o b l e m s

The yinyang part of Korean flag reminds the viewers too much of Pepsi logo.

Using the logo everywhereAlthough the brand itself signifies the well-being

and healthy lifestyle, the use of repeating logos on both packaging and menu reminds people of

those typical fastfood restaurant.

Logo

The logo for Bibimbap is the word, Bibimbap, the main dish of the restaurant, written in Korean. At the end, the yin-yang part of Korean flag is includ-ed in order to display that it is a korean restaurant

Since the brand emphasizes “eco-friendly” asepct, brown oil paper and waxed string were used for the take out box. It might be a little too compli-cated design for a take-out box; however, an aesthetically pleasing set of origami inspired take-out box and colorful chopsticks might make people want to keep them instead of desposing them after the first use. Also, using hand-carved stamp for the logo, the package no longer has commercial looking, but it gives the spectators organic and oriental sentiments.

04Final proejct is a class project by 14 young designers. The class was devided by four groups - art directors, traffic, production, and marketing - and mem-bers of each group did assigned job. MAKE is a handmade magazine consist-ing of each designer’s DIY recipe and original postcard.

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MARBLE