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02Alternative version for the charity bag. The previous design had more straightforward design based on the logo.Solution was to make it more fun feminene and to bring some fashion forward attitude.
The outcome has a dash of retro style, fashion forward and watercolor look which looks more attractive for potencial shoppers.
A R D E N B | T H E C H A R I T Y B A G
03As part of the Wet Seal Marketing department, I desisigned this banner for the new rock/bohemian inspired collection. I designed the type layout and the textures, which later I used in the design for the trendsheet.
The trendsheet recreates the look and feel of the window banner. I art directed the product layout portion of the photoshoot .It was used for the email and web campaign.
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W E T S E A L | B O H O R O C K W i N D O W B A N N E R & T R E N D S H E E T
06 Samples of the apparel trend sheets designed for emails and for print. -
W E T S E A L | N E O R O M A N T I C & S W E E T T H I N G T R E N D S H E E T S
07 Design for the Wet Seal online look book -
W E T S E A L | T R E N D C O A S T L O O K B O O K P A G E S ( W E B )
09 Naîve trend design applied later to a web look book and email. -
W E T S E A L | W E B S I T E A R T W O R K
13 Web site design for the Elgin watches brand. This quality, heritage rich and affordable brand reintroduced to anew generation customers. -
M Z B | W E B S I T E