Portfolio
-
Upload
chiaro-design-inc -
Category
Documents
-
view
215 -
download
3
description
Transcript of Portfolio
Contents | by project
Collateral 1 | 2 | 3 | 4 | 5 | 6 | 7 | 15 | 16 | 17
Publication Design 8 | 9
Packaging 10 | 11 | 12
Display 13 | 14
Newsletters 16 | 17
Direct Mail 18 | 19 | 20 | 21
Ads 22 | 23 | 24
Identity 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32
Illustration 33
Type Design 34
Web
Websites 35 | 36 | 37 | 38
Interface Design 39 | 40
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
Print | Collateral PORTFOLIO SELECTIONS
project 1 |
ClientRalph Lauren Fabrics & Wallpaper
DescriptionTrifold Promotional Brochure,Southport and Diplomat CollectionsRalph Lauren Fabrics distributed thispiece to the interior design trade asan introduction to two new collec-tions of fabrics and wallcoverings.
Responsibilities• Concept development for project• Art direction and design• Photography direction• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size11" x 24"
project 2 | a b
Print | Collateral
CULTURE
CULTURESUCCESS
DIVERSITY
SUCCESS
DIVERSITY
CDSANNUALREPORT 2004
ClientCDS International Inc.HEH Associates
Description2004 Annual Report Front CoverCDS sponsors student and work exchanges between German andAmerican companies and universities.Recipient of MarCom Creative GoldAward: “judged to exceed the highstandards of the industry, and whoseworks serves as a benchmark for theindustry”
Responsibilities• Concept development• Art direction and design• Photography selection• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size11" x 7"
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 2 | a b
PORTFOLIO SELECTIONS
ClientCDS International Inc.HEH Associates
Description2004 Annual Report Spread
ClientHSBC Bank USA
Description150th Anniversary TimelineBrochure CoverA look back at the unusual history ofthe Hong Kong Shanghai Bank Corp.(HSBC) from 1850-2000.Recipient of International Associationof Business Communicators ACEAward “recognizing outstanding performance in effective communica-tions that balance creativity with aclear understanding of businessstrategies”.
Responsibilities• Concept development for graphics• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size 7.5" x 10"
project 3 | a b
Print | Collateral
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 3 | a b
PORTFOLIO SELECTIONS
ClientHSBC Bank USA
Description150th Anniversary Timeline BrochureSpread
ClientKraft Foods International
DescriptionKraft Cares Brochure CoverDesigned to promote awareness ofKraft Cares, a philanthropic programof Kraft Foods International.Recipient of Communicator Award ofDistinction “for outstanding work inthe communications field.”
Responsibilities• Concept development for graphics• Art direction, design, illustration• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size7" x 8" folded
project 4 | a b
Print | Collateral
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientKraft Foods International
DescriptionKraft Cares Brochure Spreads
project 4 | a b
PORTFOLIO SELECTIONS
project 5 | a b
Print | Collateral
ClientPhilip Morris Management Corp.
DescriptionDiversity in Action Brochure CoverCombination brochure/poster detail-ing the diversity initiatives of PhilipMorris companies from 1930-2001.Recipient of 2001 American GraphicDesign Award “for excellence in communication and graphic design.”
Responsibilities• Concept development • Research• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size24” x 48” unfolded
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientPhilip Morris Management Corp.
DescriptionDiversity in Action Brochure Inside
project 5 | a b
PORTFOLIO SELECTIONS
project 6 |
Print | Collateral
ClientMotorola
DescriptionHealthy Choices 2007 Calendar
Responsibilities• Concept development for project• Art direction and design• Print pre-production
Applications• Quark Xpress• Adobe Creative Suite
Size11x17
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientRohm & Haas Pharmaceutical
DescriptionWellness 2009 Calendar Comps
Responsibilities• Concept development for project• Art direction and design
Applications• Quark Xpress• Adobe Creative Suite
Size11x17
project 7 |
PORTFOLIO SELECTIONS
project 8 | a b
Print | Publications
ClientEthan Allen Global
DescriptionStyle Book 2009 CoverRedesign of 200+ page annual guide to style and catalog of products tocoordinate with the all-newethanallen.com website
Responsibilities• Concept development for project• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size18.5” x 11.125”
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientEthan Allen Global
DescriptionStyle Book 2009 Spreads
project 8 | a b
PORTFOLIO SELECTIONS
ClientEthan Allen Global
DescriptionSample book cover for COLOR, afabric trim collection. Volume I.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size18.25” x 41”
project 9 | a b
Print | Packaging
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientEthan Allen Global
DescriptionCOLOR, Volume II.
project 9 | a b
PORTFOLIO SELECTIONS
project 10 |
Print | Packaging
ClientWaverly WallcoveringsVeronica Romano Creative Services
DescriptionColors of ProvenceCover and SpreadWallcovering sample book, one of several produced during a two-yearperiod that includes Renaissance,Remembered Places, Masterpieceand Fabulous Faux. This area ofproduct packaging is one of my favorite specialties.
Responsibilities• Concept development for graphics• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size19.5" x 5.5 (cover)
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 11
PORTFOLIO SELECTIONS
ClientSavannah College of Art & Design
DescriptionMA Typography Project: Book Jacket Redesign
Responsibilities• Concept development • Art direction and design
Applications• Quark Xpress• Adobe Creative Suite
Size21.5" x 9.25"
ClientEthan Allen Global
DescriptionRetail packaging: shopping bag (various sizes), gift card, gift cardbox.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 12
Print | Packaging
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 13
Print | Display PORTFOLIO SELECTIONS
ClientEthan Allen Global
DescriptionEco Living PostersSeries of 10 display posters for theEA Flagship store in NYC. Part of acomprehensive signage program.
Responsibilities• Concept development for project• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size24 x 48
ClientCandlewood Arts Fund
DescriptionThis pro bono poster, along with asmaller ticket/map piece, was created to publicize a public tourof local artists’ studios.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size20” x 30”
project 14
Print | Display
Participating ArtistsBob Alberetti (multimedia) Mary Lou Alberetti (ceramics)
Jean Mann (ceramics) Plonia Nixon (multimedia)F lorence Froeder (acrylic & watercolor)
FOR RESERVATIONS & INFO, CONTACT JACKIE HUTCHINGS @ 203.746.0268
Tickets will also be available the day of the event at Barn Gallery, “Creative Corners,” 82 Route 37, New Fairfield, 203.746.4502.
PROCEEDS BENEFIT NFHS STUDENT ART SCHOL ARSHIPS AND STUDY GRANTS(CAF is a donor-advised fund of the New Fairfield Community Foundation)
Saturday, September 26 1-4 pmArtists’ Reception at Barn Gallery 4-5 pm
Tickets: $20
CANDLEWOOD ARTS FUND PRESENTS
OWELDNAC
DNUFSTRADO
STNESERPD
Saturday,
urdaydayday
SepteSaturday,
mber pteember 26
mber 26
4-11-
mppm4
yiyytitttitirAAr
Participati
SepteSaturday,eceecR’sttssstiis
ng Acipatiing Artists
Septetaatnoiiottippteep
ng Artists
aGnraarBBa
4yrryeerllelllaal
pmppm5-4
AboBBo
aMnaeeaJJem((mittittteetreerbbelAAl
sccsiicmmiaamreercce((cnn)aiiaddieedmiimttilltulm
Participati
aiianolloP)yrryaarM)
ng Acipatiing Artists
m((mnoxxoiixNiareerbelAAluoLLo
ng Artists
)aiiaddieedmiimttilltulmimmiaamreercce((cittittteetreer
))sccsiic
FF lJ
deedoFF oFrecceneroorlloFF l
TTickets: $20
ciiclliyrryccra((areerdde
ckets: $2TT ck
loccoreertteaw&
ickets: $20
)roorllo
tekciTTNOC
iavaeboslalliwstEIKCAJTCATASERROF
TTick
htfoyadehtelbalSGNIHCTUH
SNOITAVVARES
ckets: $2T ck
GnraBtatneveeh647.302@S
,OFNI&
ickets: $20
yrellaG8620.
RP
C(FENEBSDEECOR
aerC“tekciT
fdesividva-ronodoasiisFACADUTSSHFNTIF
28”,srenroCevitaiavaeboslalliwst
dlleiffiriaFFaweNehtfodnuffuOHCSTRATNED
aFweN,73etuoR2htfoyadehtelbal
noitaddnuoFFoytyinummoCdDNASPIHSRALO
4.647.302,dleifriaGnraBtatneveeh
NG)n
Y ARGYDUTSD
.2054,yy,rellaG
ST
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 15
Print | Collateral PORTFOLIO SELECTIONS
ClientSavannah College of Art & Design
DescriptionMA Typography Project:The Moussaoui Myth Visualization of NY Times Article
Responsibilities• Concept development • Art direction and design• Production
Applications• Quark Xpress• Adobe Creative Suite
Size26" x 7.5"
project 16
Print | Collateral
ClientKraft Foods Latin America
DescriptionPanorama NewsletterBeginning as a four-page newslet-ter, this project evolved into an 11" x17" quarterly produced in English,Spanish and Portuguese and distrib-uted to employees in the LatinAmerica and Canada Region.
Responsibilities• Concept development for graphics• Art direction, design, illustration• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size11" x 17" folded
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 17
PORTFOLIO SELECTIONS
ClientHSBC Bank USA
DescriptionDialogueDesign prototype for an internalnewsletter.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size8.5" x 11"
ClientEthan Allen Global
DescriptionHome & Garden Direct Mail comp
Responsibilities• Concept development for project• Art direction and design• Print pre-production
Applications• Quark Xpress• Adobe Creative Suite
Size8.5” x 11” folded
project 18
Print | Direct Mail
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 19
PORTFOLIO SELECTIONS
ClientMercedes-Benz CorporationCentra Marketing
DescriptionPower Trip eventDirect mail postcard series (six in all),inviting auto dealers to the PowerTriptrade show in Los Angeles.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size5.25" x 7.25"
project 20 | a b
Print | Direct Mail
ClientBen & Jerry’sCentra Marketing
DescriptionCitizen Cool Incentive ProgramMarketing materials for a routedriver incentive program: direct mailkit, certificate, stickers (this page). Iwas asked by B&J to develop thesecomponents in an engaging way,using their style guidelines.
Responsibilities• Concept development for graphics• Art direction, design, illustration• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 20 | a b
PORTFOLIO SELECTIONS
ClientBen & Jerry’s
DescriptionCitizen Cool Incentive ProgramPoster, route driver game cards,passport/booklet (this page).
project 21
Print | Direct Mail
ClientThe Children’s PlaceCentra Marketing
DescriptionCheck in and Check Off ProgramMarketing materials for retailerincentive program, including in-store and trade advertising,brochure and direct mail components.
Responsibilities• Concept development for graphics• Art direction and design• Photography selection• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 22
Print | Ads PORTFOLIO SELECTIONS
ClientMyers Krause & Stevens
DescriptionEstate Planning AdThis ad appeared in the program for the Naples (FL) PhilharmonicCenter for the Arts and generated so much interest that the client ran it in several other regional publications.
Responsibilities• Concept development• Art direction and design• Print pre-production• Ad placement
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
ClientEthan Allen Global
Description“Confessions/ My Story” Ad compsThe idea here was to present EthanAllen products in a more engagingway, using “personal” testimonials.
Responsibilities• Concept development for project• Art direction and design
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious full page
project 23
Print | Ads
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientEthan Allen Global
DescriptionNY Times Sunday MagazineSpecial Men’s Section Spread AdMy design for this ad was considereda radical departure in style for EthanAllen. However, the buzz it createdhelped to successfully position themas a go-to source for interior design.
Responsibilities• Concept development• Art direction and design• Design
Applications• Quark Xpress• Adobe Creative Suite
Size19 x 11.5
project 24
Print | Collateral PORTFOLIO SELECTIONS
project 25
Print | Identity
ClientSavannah College of Art & Design
DescriptionMA Branding/Identity Project:Gallery Espresso Branding, identity guidelines and application manual. Direct mail piecewith gift card and envelope shown.
Responsibilities• Concept and brand development • Art direction and design• Prototype production
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientPortfolioPrep
DescriptionLog and identity materials for a college advising company for artists.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 26
PORTFOLIO SELECTIONS
ClientEthan Allen Global
DescriptionEthan Allen Hotel logo redesign
Responsibilities• Art direction and design• Print pre-production
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 27
Print | Identity
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 28
PORTFOLIO SELECTIONS
ClientSilver Spring Country Club HEH Associates
DescriptionStationery kit: letterhead, envelope, business card.
Responsibilities• Concept development • Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 29
Print | Identity
ClientGreenwich Center for the ArtsHEH Associates
DescriptionLogo comps
Responsibilities• Concept development for project• Art direction and design
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientCare Management OrganizationHEH Associates
DescriptionLogo variations comps
Responsibilities• Concept development for project• Art direction and design
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 30
PORTFOLIO SELECTIONS
ClientKraft Foods International
DescriptionKraft Cares Logo and EnvelopeThis logo is used on signage, tradeshow booths, collateral (exampleshown) and other collateral.
Responsibilities• Concept development for project• Design and illustration
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 31
Print | Identity
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 32
Print | Collateral PORTFOLIO SELECTIONS
ClientJumpstart LLC
DescriptionIdentity Program and WebsiteIdentity program including announce-ment card, business card, envelope,letterhead, and website.
Responsibilities• Concept development • Art direction and design• Pre-production• Print supervision• Website launch and maintenance
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
ClientKraft Foods Latin America Region
DescriptionHoliday CardEach year, KFLA has a new themeon which to base their holiday celebrations. In 2003, it was "OneCompany in One Year."
Responsibilities• Concept development for project• Design and illustration• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
Size4" x 6" folded
project 33
Print | Illustration
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientSavannah College of Art & Design
DescriptionMA Typography Project:SERRA Typeface Design
Responsibilities• Concept development • Art direction and design
Applications• Adobe Creative Suite
SizeVarious
project 34
Print | Type PORTFOLIO SELECTIONS
project 35
Experience | Web
ClientEthan Allen Global
DescriptionWebsite Template layoutSection opener for lifestyles andlooks.
Responsibilities• Concept development for project• Art direction and design• Pre-production
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
project 36
PORTFOLIO SELECTIONS
ClientPam Older Designs
DescriptionWebsite Home page, interior page, pop-upPam Older crafts jewelry of exquisitestyle using precious metals andgems. She wanted her website tohave a “fresh” feeling and reflect thesophistication of her designs.
Responsibilities• Concept development for project• Art direction and design• Pre-production• Website launch and maintenance
Applications• Adobe Photoshop• Adobe Creative Suite
SizeVarious
ClientAnn Cefola
DescriptionAnn Cefola Poetry WebsiteAnn Cefola is an award-winning poetand high-energy corporate coach.She asked me to design a “calming”website for her poetry.
Responsibilities• Concept development for project• Art direction and design• Pre-production• Website launch and maintenance
Applications• Adobe Creative Suite
SizeVarious
project 37
Experience | Web
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientPhilip Morris Latin America Region
DescriptionConnections Online Index PageConnections, an 11" x 17" quarterlyprint newsletter, was re-purposed asan intranet portal website, which waslaunched as part of a global commu-nications initiative. It provided links tonews and publications from marketsthroughout the Latin America Region.Published in English, Spanish andPortuguese.Recipient of 2004 Philip Morris ABCD(Above and Beyond the Call of Duty)Award.
Responsibilities• Concept development• Art direction and design• Pre-launch production (100+ pages)
Applications• Adobe Creative Suite
Size 780px x 660px
project 38
PORTFOLIO SELECTIONS
ClientFastModel Software
DescriptionFastDraw, FastScout, and FastStatsDesktop Icons designed for a suite ofproprietary software products.
Responsibilities• Art direction and design• Production
Applications• Adobe Creative Suite
SizeVarious
project 39
Experience | Interface Design
Lorraine Chiaro Serra | 203 746 0100 | [email protected]
ClientFastModel Software
DescriptionFastScout Toolbar Icons for graphicaluser interface (GUI). This is a sam-pling from over 100 icons that weredeveloped for the first two products in the software suite.
Responsibilities• Art direction and design• Print pre-production• Print supervision
Applications• Quark Xpress• Adobe Creative Suite
SizeVarious
project 40
PORTFOLIO SELECTIONS