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d i r e c t m a i l p i e c e / m a r a t h o n p r e ss
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Wednesday, november 8, 2006 volanteonline.com the university of south dakota
The VolanTe
WineADine
Whether as a complement to a home-cooked dinner or to add an air of sophistication to your next get-together, choosing the right wine doesn’t have to be a daunting task. And it doesn’t have to empty your wallet.
Charged with finding the right bottle at the right price, “The Volante” asked five of-age students to sample six wines, ranging from light to heavy in body. The wines, critiqued on page B3, are available locally for around $10. The sample wines were chosen based on price and recommendations from wine and liquor store staff. They were judged on sight, smell, taste and overall impression.
For results, please see page B3
Red, white or blush: does color really matter?Wines are categorized by vinification methods. These
include classifications such as sparkling, still, fortified, rosé and blush. The color of wine is not determined by the juice of the grape, which is almost always clear, but rather by the presence or absence of the grape skin during fermentation.
Red wine is made from red (or black) grapes. But its red color is a result of a process called maceration, where the skin
is left in contact with the juice during fermentation. White wine can be made from any color of grape, as the skin is separated from the juice during fermentation. A white wine made from a very dark grape may appear pink or “blush.” In form of rosé, called blanc de noirs, the juice of red grapes are allowed contact with the skins for a very short time (usually only a couple of hours).
t h e v o l a n t e / f e a t u re d e s i g nn e w s p a g e d e s i g n / t h e v o l a n t e
A simple strategy for increasing your home value and wellbeing
DRY BASEMENT,
Healthy House
By Roy SpencerPermaSeal Founder & CEO
b o o k d e s i g n / s l e i g h t a d v e r t i s i n g
3) CHAPTER ONE: What’s the fuss? It’s just a little water
7) CHAPTER TWO: What brings water into your basement? A modern mystery
11) CHAPTER THREE: Water seepage: The 3 usual suspects
15) CHAPTER FOUR: The Solution: Temporary or PermaSealed?
21) CHAPTER FIVE: Poured Concrete Wall Repairs
25) CHAPTER SIX: Basement Floor and Cove Seepage
29) CHAPTER SEVEN: The Double Life of Spillover
33) CHAPTER EIGHT: Sump Pumps: Is Your Heart Beating?
37) CHAPTER NINE: Crawl Spaces: Are you living in a cave?
41) CHAPTER TEN: Your Problem May Be Structural
45) CHAPTER ELEVEN: Windows, Wells and Drains
49) CHAPTER TWELVE: Downspouts & Extensions
51) CHAPTER THIRTEEN: Choosing the Right Contractor
57) CHAPTER FOURTEEN: FAQ
61) CHAPTER FIFTEEN: Perfect Product Solutions
TABLE OF CONTENTS DRY BASEMENT, Healthy HouseA simple strategy for increasing your
home value and wellbeing
by Roy Spencer
cover
index
w e b s i t e l a y o u t & g r a p h i c s / LVC m a g . c o m
e M a r k e t i n g / LVC m a g . c o m & M a l P e a r s o n . c o m
M a l P e a r s o n . c o m b r a n d i n ga n d w e b s i t e g r a p h i c s / M a l P e a r s o n . c o m
Mstyle & beauty guide
logo design
business cards
web layout and content designmic flag
m e d i a a n d s a l e s r e p o r t d e s i g n / M a l P e a r s o n . c o m
MAL PEARSONstyle and beauty expert / brand talent
MA
L PE
AR
SO
N• New York City• Dallas-Ft. Worth• Atlanta• Houston• Detroit• Phoenix (Prescott)• Tampa-St. Pete (Sarasota)• Seattle• Cleveland-Akron (Canton)• Orlando-Daytona Bch-
Melbrn• St. Louis• Nashville
• Milwaukee• Greenville-Ashville-
Spartanburg• San Antonio• West Palm Beach-Ft.
Pierce• Grand Rapids-
Kalmzoo-B.Crk• Brimingham• Las Vegas• Norfolk-Portsmth-
Newpt Nws• Albuquerque-Santa Fe
• Oklahoma City• Greensboro• Jacksonville• Louisville• Providence-New Bedford• New Orleans• Wilkes Barre-Scranton• Knoxville• Mobile-Pensacola (Ft Walt)• Ft. Myers-Naples• Dayton• Flint-Saginaw-Bay City• Roanoke
• Tucson (Sierra Vista)• Green Bay-Appleton• Honolulu• Spokane• Portland-Auburn• Huntsville• Champaign & Sprngfld-
Decatur
and over 100 more!
Reaching Women and Moms on the nationally syndicated morning show The Daily Buzz
Package A: $5,200PER MONTH Two (2) Products within Two (2) Segments• Valid with 12-month agreement• Production, editing, and talent fees included• Talent media training for each segment• Potential partners in the co-operative segments will be:
A. Approved by the Johnson & Johnson brand team
B. Non-competitiveC. Relevant to segment theme/topic
Additional information will be linked to DailyBuzzNow.comEach segment is guaranteed to air in 162 cities
Two-Minute Segments Monthly Packages
Package B: $9,450PER MONTH Four (4) Products within Two (2) Segment• Valid with 12-month agreement• Production, editing, and talent fees included• Talent media training for each segment• Potential partners in the co-operative segments will be:
A. Approved by the Johnson & Johnson brand team
B. Non-competitiveC. Relevant to segment theme/topic
Additional information will be linked to DailyBuzzNow.com• Mal Pearson will utilize all social media outlets to promote brand messaging
• Complete exclusivity. Two (2) segments per month, at a discounted rate, dedicated to Johnson & Johnson products. • Johnson & Johnson brand team may choose each segment topic and theme.• Valid with 12-month agreement• Production, editing, and talent fees included
• Mal Pearson will endorse Johnson & Johnson products (up to 10)• Mal Pearson will include Johnson & Johnson products in additional relevant media sources deemed editorial• Mal Pearson will utilize all social media outlets to promote brand messagingAdditional information will be linked to DailyBuzzNow.comOne (1) Rotating Johnson & Johnson product ad on LVCMag.comInclusion as a sponsor in the launch of MalPearson.com (Over 1 million impressions; date TBD)
Package C: $13, 850Two (2) full Johnson & Johnson segments per month up to 8 products total per month (Four (4) per each Johnson & Johnson segment)
PER MONTH FOUR (4) PRODUCTS
Package B: $9,450
• Each package offer is for two (2) monthly
co-op segments
• The packages allow you to choose at
which extent you’d like to include products
• Initially, costs are discounted at 40% off
standard rate card pricing
• Under the multiple product discount,
Package C allows for extensive
product exposure with mass savings
• Packages are all-inclusive; full HD
production, post editing, talent, and a
guaranteed airing in 162 cities per
segment (up to 24 segments per year)
MONTHLY TV SEGMENT PACKAGES for Products
PER MONTH TWO (2) FULL JOHNSON & JOHNSON
BEAUTY SEGMENTSPackage C: $13, 850
FOU
R
TW
O
DISCOUNTED RATE!
SAVE $13,800 per year
SAVE $88,200 per year
BE
ST V
ALU
E!
EIG
HT
Package A: $5,200PER MONTH TWO (2) PRODUCTS
b e a u t y g i v e a w a y b a n n e r s / M a l P e a r s o n . c o m
a r t i c l e a r t w o r k / M a l P e a r s o n . c o m