Portfolio

A C O L L E C T I O N O F S E L E C T E D W O R K S B Y

D A R M M I S T R Y

Print Ads

Woodstock Toyota Xmas Layout (Spec Ad) ... 1

Westbury Re-design ... 2

Schickedanz Spec Ad ... 3

The Shop.ca ... 4

Apparel Design

Ladies Sweatpant Screenprint ... 5

Men’s Sweatshirt ... 6

Camp Coochiching Baseball hat ... 7

Catalogue Design

Rebel Apparel 2006 Catalogue ... 8

Freelance Work

Salon Bellavance Business Card / Logo ... 9

WOODSTOCKTOYOTAWOODSTOCKTOYOTA.COM

COUNTY ROAD 4

DUNDAS ST.

401

HOURS:Mon-Thurs 9AM-8PMFri & Sat [email protected]

1327 Dundas Street, Woodstock

1-888-233-5346*All PRiCeS inClUDe TAxeS

2008 Toyota Matrix Sport xR Wagon

$99,999* Stk#1393

This is a lease return unitServiced by Woodstock Toyota,XR Package, Air, Automatic, PowerGroup, 67,510 km.


$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



$99,999* Stk#1393



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1327 Dundas St. WoodstockOntario N4S 7V9Website:www.woodstocktoyota.ca

Hours:Monday - Thursday 9 am - 8 pmFriday - Saturday 9 am - 5 pmSunday closed

Tel: 1-888-233-5346Fax: 519-539-5199Email: [email protected]

ALL PRICES ARE PLUSTAXES

THIS IS A LEASE RETURN UNITSERVICED BY WOODSTOCK TOYOTA,XRPACKAGE, AIR, AUTOMATIC, POWERGROUP, 67,510 km.

2008 Toyota Matrix SportWagon

Stk#1393

$15,995

LEASE RETURN CLEAN UNIT, AUTO,AIR, POWERGROUP, KEYLESS ENTRY,RS PACKAGE, FUN AND AFFORDABLE,95,778 km.

2007 Toyota Yaris RSHatchback 4dr

Stk#1369

$11,995

LEASE RETURN ONE OWNER SOLD ANDSERVICED BY WOODSTOCK TOYOTA,V-6, 4X4, SPORT PACKAGE, AUTOMATIC,80,524 km.

2008 Toyota RAV4 SportSport Utility

Stk#1383

$22,995

ONE OWNER THIS VEHICLE HAS BEENSERVICEDSINCENEWATWOODSTOCKTOYOTA, CAR PROOF CLEAN, AIR, TILT213,936 km.

2007 Toyota Matrix XRSport Wagon

Stk#177217A

$7,995

THIS VEHICLE IS WELL EQUIPPEDINCLUDING AIR, AUTOMATIC, POWERGROUP, POWER DOORS, CRUISECONTROL, 129,030 km.

2006 Toyota Sienna LEMinivan

Stk#1303

$16,996

LEASERETURNONEOWNER,SOLDANDSERVICED BY WOODSTOCK TOYOTA,AUTOMATIC, AIR CONDITIONING,POWER 152,441 km.

2008 Toyota Matrix SportWagon

Stk#1384

$11,995

CAR PROOF CLEAN THIS IS A WELLMAINTINEDLOCALVEHICLE,AUTOMATIC,AIR, POWER LOCKS, AM/FMCD, REMOTE76,910 km.

2007 Toyota Corolla CESedan

Stk#1373A

$11,995

DAILY RENTAL RETURN, QUADSEATING, STO AND GO, AIR, POWERGROUP, CRUISE CONTROL, TILTWHEEL,REAR 47,887 km.

2010 Dodge Grand CaravanSE Minivan

Stk#1394

$17,995

THIS IS A ONE OWNER CAR PROOFCLEAN UNIT, WELL EQUIPPED SLT ,SPORT PACKAGE, POWER GROUP,CRUISE 37,326 km.

2010 Dodge Ram 1500 STPickup 6 1/3 ft

Stk#107084A

$27,995

ONEOWNERVENZAV6AWDTOURINGPACKAGE, LEATHER, POWERLIFTGATE, VISTA ROOF, POWERSEATS, 50,610 km.

2009 Toyota Venza Wagon

Stk#1398

$28,995

ONE OWNER SOLD AND SERVICED BYWOODSTOCK TOYOTA, LOWMILEAGE, AIR,POWERGROUP,ENHANCEDCONVENIENCE23,647 km.

2010 Toyota Corolla CESedan

Stk#148143A

$17,995

ONE OWNER LEASE RETURN, ECPWARRANTY TO 100,000 KM, OFF ROADPKGE,POWERGROUP, FULLYSERVICEDAND 91,426 km.

2008 Toyota FJ CruiserSport Utility

Stk#1367

$21,995

ONEOWNERANDSERVICEDBY TOYOTA,AUTOMATIC, AIR, POWER GROUP, TILTWHEEL, CRUISE CONTROL, MOONROOF,90,674 km.

2007 Toyota Matrix XRSport Wagon

Stk#115493A

$13,995

ONEOWNERWELLMAINTAINEDVEHICLE,CAR PROOF CLEAN, AIR, POWEREQUIPMENT GROUP, TILT WHEEL,CRUISE 136,227 km.

2003 Honda Odyssey LXMinivan

Stk#150103A

$10,995

DEALER DEMO ALL NEW PROGRAMSAPPLY, DON’T MISS THISOPPORTUNITY TO OWN THIS VEHICLEAT A VERY 17,469 km.

2011 Toyota Tacoma Pickup6 ft

Stk#101327

$36,995

ONE OWNER, 4X4, FUEL EFFICENT 4CYLINDER,POWERGROUP,TILTWHEEL,CRUISE CONTROL, AUTOMATIC, AIR,76,299 km.

2008 Toyota RAV4 SportUtility

Stk#132053A

$19,995

PROJECT: Woodstock Toyota Xmas Layout (Spec Ad)

Employer: Trader Corporation

Brief: The directive was to re-design an existing ad template for a client who may or may no longer be a customer. This was spec work meant to lure back clients who were no longer with the company.

A Christmas / winter theme was the main creative criteria as around that time of the year most running ads would get that “treatment”. There were a few technical guidelines to follow, as with all ads for the automotive books (in regards to press limitations), but aside from that I had carte blanche.

What I Did:My approach relied on simplicity. The main objective I had was to cut through the clut ter, and create a piece that works well beyond the Christmas season (take away the snowflakes and this could be used all year).

The bold colour blocks aim to draw the viewer in while also presenting the main contact info as quickly & easily as possible. And the background image provides visual interest without overwhelming.

K e n n e d y R o a d S o u t h o f h w y 4 0 1

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PROJECT: Westbury Re-Design


Brief: The brief for this was, in a nutshell, to present a family-centric ad without actually depicting a family of any specific age or ethnicity...

On top of making the residence appear to be an appealing place to live and raise a family in of course.

What I Did:This was the first ad I was asked to completely overhaul (the real estate books being the higher premium publications). I was a relatively new hire at the time, so the pressure was on to demonstrate my creativity.

This ad took a life of it ’s own once I found the right image. The picture above, in my mind, screamed of a growing, well-to-do middle class family - everything from the wall colour & decor to the teddy bear.

The colour scheme was derived from the image, although the use of pink accents was intended to sof ten up the rich brown tones and warm the piece up. Without a doubt, this ad is meant to hook parents, but could appeal to any definition of “family”.

Superb tranquil location. Outdoor swimming pool.

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Utilities included.

5 minutes to Highways 401, 407, DVP.

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647.977.0070

Home I Comfort I ConvenienCe

Schickedanz

Rent & Receive A $200

gift certificate to our Shops on-site

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Home I Comfort I ConvenienCe

Schickedanzrent & reCeive a

$200

Gift Certificate to our Shops on-site

1 Bedrooms From $1,1972 Bedrooms From $1,3573 Bedrooms From $1,557

www.theplacetorent.ca

647.977.0070

Superb tranquil location. Outdoor swimming pool.

Best schools in North York. Tastefully updated suites.

Utilities included.

5 minutes to Highways 401, 407, DVP.

50/60 ruddinGton & 505 Cummer at Bayview avenue, South of Steeles. Leasing office located at 70 ruddington dr.

0820

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PROJECT: Schickedanz Spec Ad


Brief: Another re-design of an existing real estate ad published by Trader Corp at the time. The basic premise here was to give the ad a fresh spin and gear it towards a younger audience, yet still retain the wholesome feel that would appeal to families and also maintain the focus of the ad on the convenient local shopping available & gif t certificate offer.

What I Did:There were a few main themes I wanted to showcase - an affordable opulence, the convenience and versatility of the shops near by; the cultural diversity of the city, and the sense of comfort one has when you have a home of your own to come back to af ter your daily escapades.

This incarnation of the ad was targeted towards a dif ferent audience: young, single, and FEMALE (but not limited to that market segment). The aim here was to provide enough visual cues to lead the viewer into believing that a certain lifestyle could be had living here.

The colour scheme was kept the same to stick with company colours, but inverted for some flair.

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www.theshop.ca

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PROJECT: The Shop.ca


Brief: This piece was typical of the workflow at Trader Corp.

Bare-bone instructions submit ted as a rough sketch.It had a working headline and copy, but li t t le else.

No supplied images (as there was no specific inventory to showcase). There was however the suggestion of a dollar sign encased in a maple leaf with arrows to indicate a price decrease on one side of the headline with the Harley-Davidson logo on the other side with arrows moving in the opposite direction; as well as all tex t being centre-justif ied.

The client ’s creative assets & contact info were already on-file, so this piece was open for interpretation. The only stipulations I had to work within were that this ad was to be printed black & white on newsprint with one spot colour.

This ad allowed me to stray from the grid-based parameters for most automotive ads, play with dif ferent font combinations, and explore a visual style that was less “corporate” than usual as well as being a style that’s somewhat foreign to me.

This ad is clearly meant for any one interested in buying a motorbike, but the look & feel I wanted to project was “western”, “going against the grain/modern rebel”, and “grunge”... My aim was to visualize an aesthetic representative of the lifestyle the product embodies.

What I Did:

PROJECT: Ladies Sweatpant Screenprint

Employer: Dubwear Clothing Co.

Brief:The “hospital scrub”, a.k .a. bum-screenprint was a big winner for Dubwear over the years, but the look had got ten stale over t ime.

The ar t depar tment was tasked to develop a fresh take on the idea. Something that was simultaneously “cut ting edge” & “trendy” while being respect ful of our client-base’s image (post-secondary institutions). The design had to be one that could be easily modified from the template version to suit each individual school.

Max 2-colour ink combination.

What I Did:At the time (2007), fashion lines like Juicy Couture were just coming into the mainstream and were garnering a reputation for producing athletic lounge-wear with a “rockstar” sensibility.

Without completely aping the look, that was precisely what I had in mind here. The design helped to move a lot of product.

Sample shown for illustration purposes only. Not actual garment.

PROJECT: Men’s Sweatshirt


Brief:One of the premium ar ticles of clothing Dubwear sold was the Men’s Sweatshir t Jersey with a twill appliqué & screenprint embellishment.

A re-design of the template was issued to breath new life into the garment. The brief called on the design to be contemporary while t imeless, and versatile enough to f i t the wide range of the company’s client roster.

The production requirements were: 1-colour screenprint , 1-colour twill appliqué, and 1-colour embroidery.

What I Did:While sticking with the familiar layout of most athletic apparel, I chose to deviate from the use of “collegiate” typefaces to a look that had it’s roots in what I can only describe as the “old wild west”.

Why? The short of it is, I played with many font combinations and concepts, but this particular mix had what I felt was a very masculine feel... It worked well as orders went up for this garment.

Sample shown for illustration purposes only. Not actual garment.

EMBROIDERY

SCREENPRINT

TWILL APPLIQUÉ

PROJECT: Camp Coochiching Baseball hat


Brief:Camp Coochiching, one of Dubwear’s corporate clients, requested a re-invention of their logo to be embroidered on baseball caps given out to the kids.

The criteria was to give the new logo a “street / skateboard” inspired look, referencing clothing lines like Billabong, Element, DC Shoe Co., Ecko Unlimited, et cetera while still faithfully representing the group... Something that the kids could wear beyond the camp.

There were no restrictions on how many colours could be used, but keeping costs down was a consideration.

What I Did:Simplifying the logo down to their barest elements was my first priority as the original logo was very “busy”.

This particular treatment was inspired by the clean, geometric style of labels Element & LRG... The dual C’s signifying the camp’s name are shown as concentric octagons, visually evoking a pat tern similar to wood-rings; the idea being camping = the outdoors = trees.

A literal symbolic representation of a pine tree, waves for water and the sun were kept to stay faithful to the source logo. The canoe paddles & establishment date were moved to a side embroidery position in order to tie the past together with the present.

Unfortunately the order was cancelled for reasons unknown.

Sample shown for illustration purposes only. Not actual garment. Embroidery designs pictured below - front (left), side (right).

SOURCE LOGO

PROJECT: Rebel Apparel 2006 Catalogue

Employer: Visual Concepts

Brief: Rebel Apparel had been approached to contract out the design & print of a catalogue showcasing their wares by Visual Concepts, my employer at the time. With an emphasis on the clothing, a clean, minimal layout & visual overtone was utilized. It ran full-colour on glossy paper, saddle-stitched, 32 pages.

What I Did:Short of printing and assembling the book myself (which I initially over-saw to ensure quality control), a bet ter question to ask would be, “what didn’t I do?” Concept to completion, this was my biggest creative project at the time.

I was responsible for the Art Direction, Layout, Colour Correction, Photo Re-touching - literally everything. The client loved the finished product, and in fact this project helped land another position a few years later as that prospective employer was familiar with this piece of work.

R E B E L A P P A R E LR E B E L A P P A R E L product catalogue

2006

REBEL APPAREL

ANY TIME. ANY WHERE.

ORIGINAL IMAGE vs. RE-TOUCHED SPREAD

ORIGINAL IMAGE (above) vs. FINAL

RE-TOUCHED COVER (right)

SAMPLE PAGE SPREADS

table OF CONTENTS

Rebel WOMEN’S

Rebel YOUTH

BABY Rebel

Rebel MEN’S

QUICK-DRI (Men)

QUICK-DRI (Women)

Fabrics & Colors

Mission Statement / Contact

Custom Orders

REBELAPPAREL.com

... p.08

... p.20

... p.23

... p.24

... p.28

... p.30

... p.32

... p.33

... p.34

NEW!

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RA-55RV-neck Halter

RA-52RLSkort

white

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chocolatered

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Rib Lycra Skirt with built in hidden stretch shorts great for workouts, dance, etc.

95/5 cotton-lycra ring spunXS, S, M, L, XL

100% cotton 1x1 RibXS, S, M, L, XL

1x1 Rib v-neck halter top with ½” binding straps with ¾” hemmed waist.

blackw

hiteblue

redkelly

80/20 Fleece, unisex raglan jacket with contrast zipper and contrast piping on armhole seam and pocket.

RA-12MFUnisex Raglan JacketAvailable for a limited time in “vintage” blue & red

REBEL.men’s80/20 fleece XS, S, M, L, XL

80/20 Fleece, unisex raglan jacket with contrast zipper and contrast piping on armhole seam and pocket.

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1x1 Rib spaghetti tank top with ½” strap and ¾” hemmed waist.

RA-26RSpaghetti Tank

kelly

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1x1 Rib boy tank extended length made for layering, ½” binding on neck and armhole with ¾” hem at waist.

RA-56RLong Boy Tank(Shown layered under on right)

kellyblack

white

fuschiateal

1x1 Rib fitted spaghetti strapped v-neck tank top with contrast piping down front with ¾” hemmed waist.


RA-23RSpaghetti V-neck

1x1 Rib fitted tank with ½” binding at neck and armhole with ¾” hemmed waist.


RA-25RBoyTank

white

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1x1 Rib, double piped zipped hoody with kangaroo pocket. See RA-31 below for matching pant.


RA-32RRib Hoody

Rib-Lycra long sleeved hoody with ¾” hem at sleeves and waist.


RA-33RLLong sleeve Hoody

blackgrey

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1x1 Rib yoga pant with double contrast piping down side of legs.


RA-31RRib Pant

Rib-Lycra Capri with waistband and drawstring with 2” slit at side seam of hem.


RA-4RLCapri

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1x1 Rib fitted long sleeve shirt with ½” binding neck and ¾” hem on sleeves and waist.


RA-46RFitted Long Sleeve Tee

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Rib-Lycra fitted pant with drawstring and 1½” waistband with slightly flared leg.


RA-1RLLounge Pant

blackw

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navy1x1 Rib fitted long sleeve v-neck with ½” binding neck and ¾” hem at sleeves and waist.


RA-49RV-neck Long Sleeve

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Rib-Lycra pant with a 7” fold over waistband and slightly flared leg.


RA-3RLYoga Pant

blackgrey

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nude olive teal

brown army royal

chocolate navycamouflage

powder blueyellow

peach

orange

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pink

jersey pink

fuschia

MOST STAINS WASH OUT

FABRIC STAYS BREATHABLE

DRAWS AWAY MOISTURE

white steel royal red

blue pink navy maroon

khaki kelly grey goldenrod

forest black

fabrics & COLOURS

quickdri TECHNOLOGY100% polyester microfibre, wicking finish.

men’s XS S M L XL XXL

30-32 34-36 38-40 42-44 46-48 50-52

girl’s XS S M L XL

0-2 4-6 8-10 12-14 14-16

1x1 Baby Rib Fine Jersey100% ring-spun combed cotton made from 30 single yarn.

100% combed ring-spun 30 single yarn light-weight.

Rib Lycra 80/20 Fleece95% cotton and 5% Lycra ring-spun. 80% cotton and 20% polyester (pre-

wash). Excellent for embroidery.

Interlock100% combed cotton. Baby soft with a substantial finish creates the most comfortable product.

Mission StatementOur mission is to be the consumer’s number

one choice in apparel products by providing

our valued customers with a range of the

finest quality apparel, through commitment

to innovation, service and value.

Our products are only as good as our

service and it is why we are committed to

serving our customers with the attention

and service they deserve.

Custom ColoursWe understand that our customers have

unique, specific colour requests that may

not be readily available.

Get a Rebel Apparel product in your own

customized colour. All customized colours

are dependent upon colour availability and

quantities ordered.

Private Label ProgramsRebel Apparel offers private label programs

and custom designs in regular sizes and

plus sizes in ladies’, men’s and children

clothing.

We manufacture sizes up to 2XL, 3XL, 4XL,

5XL and 6XL. Products in this program

can be created with your own labels or

Rebel Apparel labels. Rebel Apparel has

a talented team of designers that create

trendy styles as per market demand.

We design and create a unique line of

clothing for all customers. We manufacture

for the fashion forward retail industry such

as club wear, sportswear, and street wear

and also for the promotional market.

We bring tomorrow’s fashion today.

Design & Print: Visual Concepts

Contact Us:211 Advance Blvd., Unit # 3 & 4

Brampton Ontario L6T 4S8

General Info:[email protected]

Customer Service:[email protected]

Phone 905-459-5347Fax 905-459-6266

PROJECT: Salon Bellavance Business Card / Logo

Employer: Freelance

Brief:This was done at a time when I was freelancing (between 2004-2006), and I would get the odd design job here and there from my printer contacts...

There was no brief to speak of. No guidelines, nothing in particular the client wanted to portray - all I had to work from was from an email stating, “business card / logo design” and the specifics in terms of name & contact info.

I knew the printer would be running the design together with other items in a gang-run, so I had no real limits in terms of print restrictions.

What I Did:Since this design was meant to convey a hair salon’s image, I looked at how other salons chose to represent themselves... There’s a lot of variety out there.

My thought process turned to expressing a “uniqueness”. Something that stands out from the crowd. A signature.

Af ter scribbling out some roughs, I scanned a few variations of the let tering and created a composite in Photoshop (Fig. 1) which was subsequently traced, cleaned up and altered in Illustrator.

One of my initial ideas for the logo included a pair of barbershop scissors I had created, but couldn’t find a way to work into the new signature style. The symbol is a clear representation of the services provided - an element I generally wanted to keep in the design. So I used it instead as a subtle background pattern to give the card some depth while reinforcing what the client does.

The overall design was quickly (and happily) approved, with one requested revision - to somehow incorporate images of contemporary hair styles onto the card. What you see above is the final version that went to print.

Fig. 1 - Scanned Lettering Composite

Unit 102, 1280 Finch Ave. WestToronto, ON

Call to book your appointment

(416) 663-5550www.salonbellavance.com

FINAL CARD / LOGO DESIGN

I like long walks on the beach or in a park & candle-lit dinners...

Oh shoot - that's from my dating profile.

Wait, let me start again.

Visual communication has always fascinated me... Okay, so maybe

it was more like an obsession. It's what led me to pursue a career in

graphic design.

I've been designing professionally since 2003 after completing a

certification in Digital Design for Print & Pre-press at Humber College...

There's always more to learn though - I actively keep up-to-date with

the latest design techniques & trends independently via tutorials and just

general observations of the world around me.

My specialty lies in print design. I've worked with a variety of

clients spanning all sorts of industries - to (their) great satisfaction.

I thank you kindly for taking the time to review the work I've

compiled here. I look forward to hearing from you, and even more so at

the prospect of working together in the future.

I can be easily reached via email - [email protected]

Cheers!

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