The Journey to Graduation: How a Confused Freshman Became a

Determined Marketer

By: Marissa Cieciorka

Freshman YearExit A - The College of EducationExit B – Fox School of Business

Temple University

“So…What’s your major?”

Fall Semester: Secondary Education/Spanish

Spring Semester: Legal Studies

Sophomore Year• Game Changing Moment

“Don’t pick a major, pick an industry and go from there.”- Professor Petrucci (Human Resources 1101)

…NOW WHAT?!

• What industry do I want to work in?• Music/Entertainment

• What can I do?• Dream job: Marketing/Social Media at Hopeless

Records in California• How do I make that happen?• Get experience!

• How do I get experience as an underclassman?• Join the Temple University American Marketing

Association

An AMAzing Experience

• Joined TU-AMA Spring 2013• Member of Art Committee, Fall 2013• Member of Case Competition Team, Fall 2013• Presenter in Case Finals in New Orleans, Spring 2014• Co-Project Manager and Case Semi-Finalists, Fall 2014

Examples of Work (TU-AMA)

Click on each image to view the full documents.

Junior Year…Time to build the resume!

• Digital Marketing Course: Worked with a local recording studio, Rotation Records, to improve their digital marketing efforts• Re-vamped Facebook, Twitter, and Instagram• Set up Google AdWords and Analytics

• Spring Semester – First Internship• Claudia Post Advisors

• E-mail Marketing• Facebook and Twitter Content Creation• Mostly B2B

Examples of Work (CPA)

Summer of 2014• Second Internship – Digital Marketing Intern at Fame House• Social Media Marketing• Content Development• Music/Entertainment/Fashion Industry• Created content for Facebook, Twitter, Pinterest,

Instagram, Tumblr, and WeHeartIt for global brands

Examples of Work (Fame House)

Click on each image to view the full websites.

Senior Year: The Final Stretch

• Fall Semester: Marketing Intern at Seer Interactive• Extensive training and hands on work

in SEO, Paid Search, and Anlaytics• Created reports, performed research,

and contributed to the company blog

• Spring Semester: Marketing Strategist Intern at 215 Marketing• Manages the AdWords and Analytics

Accounts of 8+ regional and global clients

Examples of Work (Seer)

Click on each image to view the full blog post.

Next Stop:The Real World

Exit 344Central Philadelphia