Portfolio
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Transcript of Portfolio
J. Caleb PetersonDesign Portfolio
The first section of this portfolio depicts the 3+ years of design experience for the company NygardDimensions, working as a Production Designer for their tradeshow, display, and business event department.
The second area covers recent experience in freelance design work in a variety of media.
Concord Stock SetEarly Concept Renderings
These are my initial renderings of one of my concepts for a modularstaging system that was to be rented by various clients such as
Lutheran Brotherhood and Boston Scientific.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
©2002 Nygard Dimensions
Aerosail Stock SetEarly Concept Renderings
These renderings are from the same series of early concepts for stockstage sets. The images show three price ranges and was designed
to use Octanorm aluminum extrusion and fabric.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
©2002 Nygard Dimensions
Concord Stock SetClient Presentation Renderings
Here are the final renderings that were presentedto Lutheran Brotherhood for their annual
meeting in Hawaii. Note the changes in the color scheme to create a
more neutral feel that wouldwork for many clients.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
Concord Stock SetBoston Scientific Express Brand
Launch EventThe Minneapolis Hyatt Regency
Here are two photographs of the same set for aBoston Scientific event. Each unit is built using
Octanorm and. panels. Able to break downinto small units for shipping and storage,
they can be set up by 2 people using minimal tools.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
ConAgra Store Brands20x40 Tradeshow booth
Engineering Model Rendering
After the final concept for this booth was approved by ConAgra, I took Al Jesson’sdesign and created this engineering model using FormZ. This model was built to within 1/16” tolerances while in close collaboration with Production Manager Paul Heath. I was able to quickly and accurately draft the shop and set-up drawings. The following pages are some examples.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
©2002 Nygard Dimensions
©2002 Nygard Dimensions
©2002 Nygard Dimensions
ConAgra Store Brands20x40 Tradeshow booth
PLMA Tradeshow, Chicago
Here are two photos of the finished booth. Little or no adjustment to the plans were needed during the construction phase of the project.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
Jennie-O Turkey Store20x40 Tradeshow booth
The next few pagescover two more booth concepts that Icreated models for construction and set up plans.
This booth has a fully functioning kitchen in its centerand a cooking demo area in
the front.
Concept Renderings
©2002 Nygard Dimensions
©2002 Nygard Dimensions
Jennie-O Turkey Store20x40 Tradeshow booth
Conference Room
Carvery Station
©2002 Nygard Dimensions
©2002 Nygard Dimensions
B/E Aerospace60x60 Tradeshow Booth
Concept Renderings
This concept isfor a modular booth systemintegrating with several display units thatalready exist. This configuration is only used once a year while the rest of the time the “towers” and kiosks were shipped domestically and internationally to various events throughout the year.The next page shows photos of an event in Europe. This was a challenging project that required obtaining product specs from several sources and integratingthem into the design concept, so that installation of those products was as smooth as possible.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
B/E Aerospace20x40 configuration
AIE, Hamburg Germany
©2002 Nygard Dimensions
©2002 Nygard Dimensions
EcoQuestStage Set, Excel Center
St. Paul
CUE 2001Stage Set, Anaheim California
These two events used two arrangements of the same set pieces inlarger locations with audiences in excess of 5000. I was the on site
coordinator for both of these projects, working closely withthe client, on site staff, and rigging crews to make sure
the concept turned out as the designer andclient intended.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
WorldtrakPower Point Presentation
This and the following page illustrate 3D art that I createdfor use by the graphics department of Nygard Dimensionsin a Power Point presentation project. All frames werederived from thumb-nail sketches provided by the graphic designer in charge of the project. All 3D frames are organized into one FormZfile using layers and views.
©2002 Nygard Dimensions ©2002 Nygard Dimensions
©2002 Nygard Dimensions
WorldtrakPower Point Presentation ©2002 Nygard Dimensions
©2002 Nygard Dimensions ©2002 Nygard Dimensions
MQ Software3D representational graphics
initial concepts
Here are two more examples of 3D graphic work for Nygard Dimensions.These conceptual images were used as illustration ideas
depicting data integration software.
©2002 Nygard Dimensions
©2002 Nygard Dimensions
©2003 ACME Digitallaboratories
©2003 ACME Digitallaboratories
Cash SystemsCasino Kiosk Prize GameRenders for game screens
Recently the company Cash Systems developed an interactive kiosk concept that awards a pairof airline tickets once per day as a promotional piece to be used by casinos. Working
with Andrew Charon from ACME Digitallaboratories I assisted in the development of the interactive game by creating this model
and animations of the wheel spinning down to different results. Matthew Bergen, also with ACME, provided
initial concept sketches and the icon designsused on the wheel.
©2003 ACME Digitallaboratories
©2003 ACME Digitallaboratories
Cash SystemsCasino Kiosk Prize Game
Renders for game still
©2003 ACME Digitallaboratories
©2003 ACME Digitallaboratories
©2003 ACME Digitallaboratories
ACME DigitallaboratoriesCD-Rom interface Design
Still frames from interface motion sequences
In order to gain more experience in interactive design, I took on this project to create a 3D interfaceof a self promotional CD-Rom for ACME Digitallaboratories. These six still frames fromthe the amination sequences I created illustrate my design concept for a mechanical device that changes configurations for the various sections of the presentationThis model will serve as a template for Andrew to place the data and images of ACME’s capabilities, services, and examples of design work.
Intro position
Activation Sequence 1
Activation Sequence 2
©2003 ACME Digitallaboratories
©2003 ACME Digitallaboratories
©2003 ACME Digitallaboratories
ACME DigitallaboratoriesCD-Rom interface Design
Still frames from interface motion sequences
Activation Sequence End Frame
Portfolio Sequence End Frame
Portfolio Sequence 1
Atomic Props & EffectsPSP Handheld Gaming System
Billboard
Recently I have been working as a freelance designer for Atomic Props & Effects. They areknown throughout the country for their eye-popping 3D sign and billboard designs. Theserenders illustrate a design model that I created from product shots of the new PSP handheldgaming and video system.
Atomic Props & EffectsRipley’s Believe It or NotMuseum Front Signage
This interesting design was created to present for a possible location of a Ripley’’s Believe It or NotMuseum location near Times Square New York. This model was created based on a providedsketch. The tentacles were meant to act as support structure for the Ripley’s logo.
Atomic Props & EffectsTarget Mini-golf Hole
One of the very first projects that I did for Atomic involved this miniature golf hole that wasplaced in the Guthrie sculpture garden for an all summer event sponsored by Target. For thisproject I took the original concept design and produced this production model and shop drawingsfor Atomic’s shop. The following pages contains a couple of examples of those plans.
Atomic Props & EffectsTarget Mini-golf Hole
Shop Drawings
Atomic Props & EffectsTarget Mini-golf Hole
Shop Drawings
Atomic Props & EffectsPSP Handheld Gaming System
Billboard
For the rollout of the new Sprint brand image following the merger of Sprint and Nextel,Atomic Props was hired to create this billboard design for a New York location. The work-ing screen in this sign highlights the new streaming video capabilities available on newphone models. This billboard is currently up and running in its New York location.
Upon request sample animations of the interactive pieces in this portfolio can bee-mailed. A broadband internet connection is recommended.
A CD can also be delivered if requested.
Thank You for your timeJ. Caleb Peterson