schaller.jesse@gmail.com518.727.8467

CD PROMOTIONAL BRANDING AND MATERIALFlatt and Scruggs and the Foggy Mountain Boys

Branding and promotional packaging for the musical group Flatt and Sruggs, publicizing their latest musical endeavors. The packaging sets a tone, providing a survey of the band’s sensibilities and style. The diorama communicates a homespun, folk-art aesthetic that resonates with its recipient, creating a memorable impression, vital for self-promotion.

CD PROMOTIONAL BRANDING AND MATERIALFlatt and Scruggs and the Foggy Mountain Boys

ADVERTISING SERIESFiskars Scissors

Series of three advertisements illustrating the playful and fantastical craft that can be created with a pair of Fiskars brand scissors. Fiskars encourages their consumers to “cut more,” fostering their creativity and allowing them to discover and learn from their experience with the product.

PROMOTIONAL MATERIALSEsther Massry Gallery

Three postcards in a series, designed to promote and advertise visiting artist exhibitions at the Esther Massry Gallery at The College of Saint Rose for the 2010–2011 academic year.

PROMOTIONAL DESIGNTorche ‘Gig’ Poster

Illustrated poster designed to promote and advertise a concert featuring metal-rockers Torche, Clouds and Coliseum. Imagery reflects the intense heaviness of the band’s sound that brings to mind the crushing depths of the deep sea. Personal illustration.

PUBLICATION DESIGNStudio 324 Newsletter

Annual publication, used to promote the art program at The College of Saint Rose. The periodical highlights the best of student work, as well as provides up-to-date information on special topics, visiting artists and alumni activities.

BRANDING SYSTEMEmpire State Youth Orchestras

Identity and business system design for Empire State Youth Orchestras. Color palette and logo reflect the playful yet academic aspects of the organization, which values education and individuality in their young members.

BRANDING SYSTEMEmpire State Youth Orchestras

Business System, including letterhead, envelope and business card.

EDITORIAL DESIGNMagazine Feature Article Spread

Feature editorial spread, documenting the irrational fear of the bogeyman, using conceptual, attention-grabbing imagery to attract the reader. Personal photography and illustration.

BANKNOTE SERIESBank of the Romanov Family

Series of banknotes commemorating the Romanov Family. Each note employs symbols and patterning that speaks to the historical nature of the subjects, while using modern letterforms and additional patterning that brings the notes into the current world market.

EDITORIAL DESIGNNewspaper Redesign

Series of three newspaper section pages, employing grid and typographical standards, as well as a clearly defined navigation system, for easy legibility that allows the reader to get the news quickly, uninhibited by distracting information. Personal illustration.

PUBLICATION DESIGN2011 Farmer’s Almanac

Screen-printed children’s book illustrating the three months of spring planting, pairing ideal planting dates and abstracted illustrations of fruit, vegetables and grain. The simplified illustrations, bold, minimal text, and vibrant colors grab children’s attention while focusing and educating them on the planting season.

POSTER DESIGN2011 Senior Exhibition

Promotional poster for the 2011 thesis exhibition at The College of Saint Rose. Imagery reflects the end of one era and the birth of a new one, as the graduating class sets to venture out and begin their professional careers as artists, designers and teachers. Personal photography.

EXHIBITION POSTEREsther Massry Gallery

2010–2011 self-mailer exhibition poster for the Esther Massry Gallery. Poster presents the gallery’s exhibitions, events and visiting artist talks, as well as information about the gallery. Personal illustration.

PUBLICATION DESIGNAnnual Report: Salvatore Ferragamo

Report summarizing the past year’s achievements, and financial statistics for luxury apparel company Salvatore Ferragamo. An avant-garde design approach has been utilized to emphasis the groundbreaking work and style of Ferragamo, while maintaining the simplicity and order of an annual report.

PUBLICATION BRANDING AND DESIGNSargasso Publishing and Zine Series

Identity, as well as product packaging and publication series, for Sargasso Publishing House, created to bring classic world literature to a larger audience through simple, affordable publications. Each zine in the series encapsulates one literary movement from history and contains poetry from the time. In addition, each poem is paired with original artwork that borrows from history while expressing and supporting the literature’s themes.

PUBLICATION DESIGNSargasso Publishing and Zine Series

JESSE SCHALLER

158 Goodfellow RoadWesterlo, NY 12193schaller.jesse@gmail.com518.727.8467