Portfolio 2016.pdfFinal
40
-
Upload
christa-dorvil -
Category
Documents
-
view
26 -
download
0
Transcript of Portfolio 2016.pdfFinal
CareerGoals
Table of contents
FashionPhotoshoots
Skills
Miniature Window Display
Skills
AccessoryDisplay
Skills
Exterior Store Front Display
Skills
Press Kit
Skills
Trade ShowProposal
Skills
Contact Representative: Christa Dorvil
Office: (305) 624-2844
Fax: (305) 624-3787
Cell: (786) 353-9000
www.sensualscents.com
FOR IMMEDIATE RELEASE
Date:
Sensual Scents Announces New “Madame Bijoux” Fragrance
New York, USA- Sensual Scents has announced that their newest fragrance “Madame Bijoux” will
be introduced at this year’s HBA Global Expo being held at the Jacob K. Javits Convention
Center on June 10th -12th 2014. This limited edition fragrance will leave not only its’ scent on
women but as well as its’ mark on the fragrance indsutry.
Gabrielle Chanel once quoted “A woman who wears no perfume has no future”. Sensual scents
has carefully took almost two years to create such a fragrance. Fragrance expert David
Steinwood visted a few exoctic places across the world to find inspiration and rare spices to
create something unimaginatable. What is so rare and special about this fragrance is that two
scents are combined into one fragrance. The scents of the fragrance will change depending upon
how much the wearer sprays on throughout the day.
Sensual Scents includes a broad range of scientists, researchers, perfumers, essential oils traders,
compounders, manufacturers and more that work together to create intricate mixtures of natural,
nature, identical, and unique ingredients.
Schedule of Events at the Sensual Scents Booth at HBA Global Expo, in New
York, USA
On June 10th-12th, 2014:
Day 1 (June 10th )
9:30am - The first fifteen people to arrive at the booth and receive information on Sensual Scents
will be entered in a drawing to receive an autographed bottle of “Madame Bijoux”
10:30am – Winner of the drawing will be announced, Trade show invites will get to smell and
test out the fragrance.
11:30am – Mini demonstration of different types of scents and that notes used.
12:30pm – Special luncheon with fragrance expert David Steinwood
2:00pm - Founder and CEO of Sensual Scents, Giselle Howard will talk about her company and
newest fragrance.
4:00pm – Mini demonstration/seminar on how fragrances are made presented by Fragrance
Expert David Steinwood
Day 2( June 11th )
9:00 am – First ten people to arrive at the booth and get information on Sensual Scents will
receive 30% off to use on Sensual Scents products.
Marketing Campaign Analysis
Skills
Teaser
Three commercials showcasing a story line of the Left Bank woman
in essence of Philadelphia
Informational Intro
Press Release in the historic Liberty Bell Center. Addressing
details, answering questions about the new LB store and the
new web site launch
Pop-Up Store
Pre grand opening event to the actual new LB location. Will be
open for three weeks only ! Invitations will be sent out to
current and potential customers.
Grand Opening
Grand event held at the new store.
Product
Fashion show held in the historic independence national hall park. Showcasing an exclusive preview
of the Fall/Winter Collection
Direct Marketing Campaign
Skills
Demographics: Gender:
Age:
Income:
Price Range:
Education:
Family Life Cycle:
Ethnicity:
Female
Ages: 25-60
Baby Boomers
Generation X Generation Y
Upper Middle, High, Highest
High Fashion-Ready-to-Wear,
Haute Couture(American &
European)
College Graduate and up
Single, Married With or Without
Multicultural, International
Psychographics:
Taste Level:
Life Style:
Personality:
Fashion Knowledge:
Body Image:
Culture:
Aesthetics Merchandise:
Aesthetics Environment:
Classic, Chic, Trendy, Elegant and
Sophisticated
Intelligent, Social Butterfly,
Fashionable
Creative, Confident, Sassy and Classy
Fashion Expert, Savvy Trend Setter
Particular, Mirror and Disciplined
Multicultural
Detailed, Glamorous, Provocative,
Bold
Luxurious, Classical and Abstract
Best Seller
Skills
Disclaimer
Contributors
ResumeCHRISTA DORVIL 7623 Biscayne Blvd Apt 11 Miami FL 33138
305-494-8018 – [email protected]
EDUCATION
Miami International University of Art & Design - Miami, FL June 2016
Bachelors of Arts Degree in Fashion Merchandising
PROFESSIONAL EXPERIENCE
Sunglass Hut Flagship, Lincoln Road, Miami Beach, FL May 2012-Present
Sales Supervisor
• Contributed $270,452 in sales, a AUR of $202 and an ATV of $222 for the year 2014
• Use product expertise and fashion knowledge to build sales (Highest producer in Luxury)
• Maintain the flagship image for presentation and service
• Handle operations as needed for processing all paperwork and receiving merchandise
• Supervise employees and operate the store using policies and store procedures
Bebe Lincoln Rd Flagship, Miami Beach FL July 2013- Jan- 2014
Stylist
• Provide high level of service to clients using product expertise
• Styling and assisting clients using fashion trend knowledge
Juicy Couture Flagship, Lincoln Road, Miami Beach, FL Aug 2011 – Dec 2012
Stylist and Sales Associate
• Provided personalized styling assistance to key upscale clients
• Created interior displays and windows that built sales
• Assisted with seasonal floor sets and placement
Industry Work
Fashion Show Assistant and Stylist
• Swimwear Association of FLA July 2014
• Mercedes Benz Swim Week, Miami Beach, FL June 2014
• Funkshion , Miami Beach, FL June 2013
• Chocolate Fashion Show, Aventura Mall, FL Oct 2011
• Miami Swim Week 2011, Miami Beach, FL July 2012
• It Girl Shopping Expo Fashion Show 2012, Wynwood , FL Mar 2012
SKILLS SUMMARY Creative Fashion Presentation
• Styling - Strong sense of style and use of the elements of design
• Visual Merchandising / Create designs that sell products
• Trend Forecasting for specific target markets
• Ability to develop new concepts from trend research
• Extensive knowledge of the fashion industry
Marketing Communications
• Experienced in Public Relations, Event Planning
• Written and verbal communication skills
• Develop and maintain positive relationships with clients and colleagues at all organizational levels
Computer
• Microsoft Excel, Word and PowerPoint
Languages
