My working portfolio for the past works

Media & Press (Public relation):

Handle all PR & marketing activities such as organizing press events, events planning & building

strong media network Coordinated with photo shooting and press loan with the media

Created and distributed press releases Enhanced brand image through advertorial and editorial through different media coverages Formulated & executed EDM / newsletter plans

Photo shooting:

In-store promotional program: developed & executed the whole year promotional plan Developed & managed promotional calendar Coordinated with photo shooting and prepared in-store marketing materials Worked with merchandising team and sales team to execute seasonal sales plans

Advertising:

Coordinated in contract negotiation

Coordinated in Artwork design, copy writing, photo shooting, etc

International project: NEW YORK TIMES@August, 2012

Hong Kong Trade Development Council: International Edition - Hong Kong Trader Story

TV programme shooting – “Dolce Vita” June 2012, Achievement: enhanced brand awareness to the

public

TV programme – “Own Sweet Home” on August

TV program – “Shopping Hot Place in Hong Kong” by Hu Nan TV Station “湖南衛視”(Travelling Channel)

TV Program - “My favorite places – Milan, Paris, NY and Hong Kong” by Janpanese traveling channel,

played in all internatinal ANA airlines.

Event management: media conference, new product/brand launch events, new shop opening events,

storytelling events, Pop-up store events, etc

Achievement:

enhanced brand image

enhanced business performance

Special Event: coordinated and provided service to Elsie Leung for the Olympic 2008 (Hong Kong)-

welcome gift to the oversea athletes.

Achievement:

enhanced corporate image

Special Program and CRM programs Developed and managed CRM system, create new action plan by using the CRM data

Achievement:

Developed & executed CRM events & activities and establish & standardize KPI to monitor the

performance of CRM activities

Developed & Execute CRM programs to achieve business goals

Sponsorship programs: sponsor to the local University, old people organization, Newspaper, Magazine

Achievement:

Built up good will to the public

built & maintained good relationship with business partners

Joint promotion with local Bank/credit card:

Achievement:

Enhanced business performance through credit card channel

Enhanced brand image to targeted customers

Promoted company product & service

Online, digital program:

Achievement:

Drive innovative solutions to deliver brand awareness through digital marketing

Enhanced brand image to targeted customers

Social media(Weibo, Facebook) /blog/Youtube/ Twitter/Website:

Achievement:

Developed and managed social media relations

Maintained company website

Created and managed digital marketing campaigns

Outdoor advertising: Mini bus

Contract negotiation

Coordinated with the artwork design

Thanks for viewing,

Created by: Connie Lau

Date: January, 2015